Good news for sellers!!! Amazon recently A new ad location Can greatly increase product exposure The most important thing is: the official did not release the news Many sellers don’t know this! “ New advertising model not being promoted? Amazon, when did you learn to hide things? Bad news is released everywhere, and good news is hidden secretly. With this operation, who else can the seller blame if not you? First-hand news! Amazon has a new advertising space. New advertising position: "Brand + products customers bought together", replacing the original "Frequently bought together" position.
This means that sellers can put links to their other products under their own products to encourage users to place orders again! Amazon, do you know how much sellers want this feature? Previously, the FBT, such an important exposure position, was full of competing products, and the traffic was given to competitors. It's like the free tasting of Ruix outside the M Xuebingcheng store. Who can stand this?
The conversion rate of referral traffic like FBT can reach 20%. If you use the traffic from this new ad space at the bottom of your product page, the probability and volume of transactions will increase a lot! More importantly, as of now, Amazon has not released any information about the products customers bought together. Most sellers don’t know about this feature yet! If you run this new ad now. Then the competitor's FBT will be replaced by your new ad space, and it will not be able to take away your traffic, but you can still continue to obtain FBT traffic from your competitor! You can win on both ends! Then the gap between you and your competitors will become wider and wider! Before this article was published, even the group members of the big seller group had not been informed of this news. I guess the big guys in the group have already started discussing the plan. The QR code to join the group is at the end of the article. If you haven't joined yet, hurry up~ “ New advertising placement tips First of all, it is certain that this ad space is for full-category promotion . A small number of sellers in each category have placed this ad. And the editor has tested that this new ad space can be displayed on both mobile phones and computers. Don't worry about limitations. 1. How to implement the delivery of this advertisement? In fact, it is daily SP advertising, which can be achieved both automatically and manually. 2. How to use it flexibly? ●You can place derivative products of the above products in the advertising space: For example, kettle → cup; microwave oven → high temperature resistant glass bowl, etc. ... induce derivative consumption ●You can also offer different price packages for the same product to give users more choices. 3. What are the problems with the new ad space? Currently, the display of this ad position is randomly assigned by the system. However, Alice has observed that some businesses display this ad space continuously, and it is not completely random... (Okay, Amazon, you kid) But how to control it to continue to display manually still needs to be tested. If you have any ideas, please feel free to discuss in the comment area. If you have any better ways to play, you can also share them. |
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