Klaviyo is a one-stop digital marketing tool, whose functions include launching AB tests, automatic email replies, etc. In terms of user segmentation, it analyzes users' purchases, payments, shopping cart abandonment and other behaviors to segment users. Nature Email Marketing Service Platform Founded in 2012 Headquartered in Boston Website https://www.klaviyo.com/Function1One-click integration Deep integration with e-commerce platforms like Shopify, Shopify Plus, BigCommerce, and Magento, 2. Segment your users Segment your users based on behavior, attributes, or previous campaign interactions. 3. Email Personalization Automated email flows allow you to target messages based on real-time behavior. Outcome-based reporting See how well your email marketing is selling based on actual transactions. 4. Email Newsletter You can use Klaviyo to send one-off promotions and newsletters. 5. Facebook Custom Audiences Use Klaviyo segments to target your Facebook ad campaigns. costKlaviyo offers a free trial that allows you to send 500 emails for free and add up to 250 subscribers. FinancingOn August 18, 2017, Klaviyo received $7 million in Series A funding from investors including Accomplice David Cancel, Elias Torres, and TJ Mahony. On August 26, 2015, Klaviyo received $1.5 million in seed angel funding, with Astral Capital participating in the investment. |
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