Target's third-party market is growing slowly! Far behind Amazon and Walmart!

According to Marketplace Pulse research, Target's third-party marketplace (Target Plus) has not expanded since its launch and is still far behind Amazon and Walmart.

It is reported that on February 25, 2019, Target launched Target Plus, also known as Target+, and began to allow third-party sellers to sell on its platform. Initially there were only 30 sellers, and as of now there are about 450. Among them, 180 new sellers have been added in the past 12 months.

You know, thousands of new sellers join the Amazon and Walmart third-party marketplaces every month. Compared with Amazon and Walmart, the scale of Target's third-party marketplace is far smaller than them.

It is learned that Target has 200 million monthly visitors, making it one of the most visited e-commerce websites in the United States. Target is committed to providing users with a well-planned and better shopping experience. Target supports brands to sell online while entering its physical stores.

In addition, compared to other markets, the competition between sellers in the Target third-party market is very small, almost non-existent. Every seller gets about the same amount of traffic.

It is worth noting that in the past two years, Target's e-commerce growth rate has begun to increase. Online sales have increased from US$6.8 billion (2019) to nearly US$20 billion (2021). However, Marketplace Pulse stated that sales growth was due to improvements in its delivery business rather than the expansion of the third-party market.

Editor ✎ Nicole/

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