How can Amazon sellers effectively resolve negative reviews? Share the essential tool websites for Amazon operations + daily operations manual

I believe that most Amazon sellers will encounter negative reviews when operating products, especially for new products, which is simply a disaster. The advertising performance is getting worse and worse, only clicks but no orders, and the conversion rate plummets, which makes sellers feel disappointed. This issue will teach you how to solve negative reviews!

If the buyer is malicious and the review is not true, we can use the buyer's ID to click the report abuse button below the review to reduce the impact of the review on the product. If you click report abuse on a negative review hundreds of times within a certain period of time , Amazon will delete the review again. Even if it is not deleted, it will move the review to the end to reduce the impact.

Requirements: This method can reduce the impact of negative reviews on product sales in the shortest time possible , giving us enough time to deal with the negative review. However, please note that this method requires that our link must have more than 7 positive reviews to be implemented!

Everyone knows that we cannot easily obtain the buyer’s contact information on Amazon, so the only way is to contact the buyer through in-site emails.

So you may have this question, how should we lock in buyers who leave bad reviews? Next, I will explain it to you!

① Use the name of the buyer who left the negative review to search for the corresponding order in the order management interface. This method will be troublesome if there are many orders, and now many buyers’ names in the profile do not match the names of the recipients in the background.

② For sellers with brand registration, it is much easier to contact buyers who have left reviews. You can pull down the brand tool and select Buyer Reviews. Find the name of the buyer who left a negative review and click to contact the buyer. This method does not require checking orders one by one and is more efficient .

③ If the order manager cannot find the buyer and there is no seller with brand record, you need to find some specific service providers to find the real email address of the real customer who left a bad review through Amazon's internal channels, and then you can contact him by email. The price of the service provider is about 150-200, but it is not 100% possible!

After finding the buyer with negative reviews through the above methods, we will contact the buyer to resolve the issue of negative reviews.

So where should we start with contacting buyers to solve the problem?

When contacting a buyer, we should first state our identity and thank the buyer for their support and recognition; we should apologize for the questions raised by the buyer and then provide a solution. It should be noted that the solution should list several options for the buyer to choose one that he is satisfied with. Only after the buyer has chosen a satisfactory solution will we reply to us for the next step of communication.

The solutions are generally these:

a. Re-issuance - For goods that are severely damaged or of low cost, the buyer can choose not to return the goods and directly re-issuance the goods.

b. Refund - Full or partial refund can be made based on the product value, profit, etc., or refund can be made without returning the product.

c. Send gifts - Giving gifts can win the favor of users, which is more suitable for situations where there are some minor problems with the product.

After giving the solution, you can include it at the end of the email:

"If you are satisfied with our products and services, we hope you can share your shopping experience and product knowledge to our product information to help other friends who need this product make the right choice."

(Try to avoid sensitive words such as review. You can use words such as shopping experience or feedback instead.)

Here is an email example for your reference:

It should be noted that if you want customers to help you modify their reviews or delete negative reviews, two points must be met:

1) You solve your customers’ problems

2) The customer made the changes voluntarily, not because you induced them to do so.

The so-called demand and market are closely linked. Service providers also contact buyers through emails to offer some benefits or cashback to achieve the purpose of deleting negative reviews, but this method has the risk of being reported. Therefore, if you use this method to delete reviews, you must be careful to choose a reliable service provider!

There is more to deleting the negative reviews than just deleting them. We can also increase the number of reviews in a short period of time to raise the ratings and dilute the negative review rate. In this way, a high rate of positive reviews will not have a big impact on sales.

If you find that the negative review is malicious or contains sensitive words, you can apply to Amazon to remove the negative review.

Path: Help - or browse in the menu to find your question - Product, Product Information or Inventory - Product Reviews .