What is Shopping Actions? Shopping Actions Review

introduce

Shopping Actions is a shopping feature that allows retailers to display product listings to consumers through platforms such as Google Search, Google Express shopping service and Google Assistant;

Shopping Actions uses a pay-per-click model, which means that retailers do not need to pay additional advertising fees. For each product sold, Google will charge a percentage commission.

Device Support

Shopping Actions can be implemented on hardware devices of Google Search, Google Express and Google Assistant (including PCs, mobile phones, smart speakers, etc.).

publicity

Google has pitched the program as giving retailers a better channel to influence users' purchasing decisions, a move that would help them compete with rival Amazon.

Feature Highlights

1. Google's nine billion-level traffic pools boost sales and help merchants explore Google's front-end and middle-end traffic, including Google.com and YouTube;

2. Convert search traffic directly into purchases, allowing consumers to complete transactions directly on Google without having to jump to other sites, thus achieving a closed transaction loop;

3. Accept a variety of logistics methods, merchants have no inventory pressure, can ship from China warehouse, FBA or local warehouse in the United States, and there is no mandatory logistics time limit requirement;

4. 14-day rolling payment, every day you will receive payment for orders marked as shipped 14 days ago, alleviating the financial pressure on merchants;

5. Commission is only charged when the order is completed, there are no other hidden fees.

Entry requirements

1. Information required for the main body of a company in mainland China or Hong Kong to settle in:

1. Business license

2. Receive USD payments in a local U.S. bank account (accept Payoneer/Lianlian/PingPong Pay)

3. The W-8 document used by the resident entity to report to the U.S. Internal Revenue Service (IRS)

4. Merchants need to take care of their own logistics (logistics can be sent directly from China or the United States)

2. Information required for the U.S. company to settle in:

1. Identification documents issued by the US government, such as ID card, green card, driver's license, passport, etc.

2. Receive USD payments in a local U.S. bank account (accept Payoneer/Lianlian/PingPong Pay)

3. W-9 document used by the resident entity to report to the U.S. Internal Revenue Service (IRS)

4. Merchants need to take care of their own logistics (logistics can be sent directly from China or the United States)

References

• 1. Google launches Shopping Actions program to help search function achieve profitability: Tianji [cited date 2018-03-18T16:00:00.000Z]