Amazon verification wave continues! Are a large number of seller accounts at risk of being deactivated?

It is learned that since May 11, after Amazon disclosed the announcement that "the US Consumer Notification Act will take effect on June 27, 2023", Amazon sellers seem to have been caught up in one platform verification storm after another: first identity verification, then address verification, and then bank account verification...

To this day, the verification storm is still ongoing. In addition to the sellers who have not yet been successfully verified, some sellers who have passed the verification have also reported that new problems have arisen in the platform verification.

It is learned that recently, in the seller communication group, a large number of sellers reported that Amazon’s yellow warning appeared on the homepage of their accounts, indicating that the account is at risk of being deactivated.

Currently, there are two main situations for sellers who receive the above yellow warnings:

The first type: The seller has not verified the information, and after all verification entrances have disappeared, a "yellow card" appears on the homepage;

▲ The picture comes from the seller communication group

The second type: The seller has passed the phone verification and address verification, but the store has received a yellow warning that a phone verification is required. When this type of seller opens the account information, they can see the phone verification prompt "Phone number verification successful" , but the yellow warning on the homepage has not disappeared.

▲ The picture comes from the seller communication group

In contrast, the second type of sellers are more discussed in the cross-border circle:

“My account also says that the verification has been passed, but there is a warning on the homepage. It should be because the system bug has not been fixed yet.”

"I'm in the same situation. It really makes me panic."

"Now they should all be yellow warnings, and they may need other supporting documents later."

In this regard, the vast majority of sellers believe that even though the verification has been passed, the yellow warning still appears on the homepage because Amazon’s system has not yet been restored and updated.

A seller opened a case for this and received a positive response from customer service: because the consumer informed that the information of the bill is being updated and reviewed recently, there is a delay in the update of the information. If the seller's account information has been verified, then no other operations are required.

The customer service also stated that this reminder will remain for a period of time and it is currently unknown when it will disappear. It is recommended that sellers wait patiently for the system to be updated and then pay attention to whether further action is required.

As things stand, Amazon’s account deactivation warning seems to be a large-scale triggering “accident”. Sellers who have completed verification do not need to worry too much for the time being. They just need to refresh the background frequently and wait patiently for the Amazon system to update.

But overall, Amazon’s verification storm is still not over.

It is learned that MarketPlacePulse research shows that as the US Consumer Notification Act is about to take effect on June 27, Amazon has recently launched a large-scale verification . In the past few weeks, nearly 100,000 Amazon sellers have changed their company names or addresses and other information.

▲ Image from MarketPlacePulse

MarketPlacePulse noted that this data is at least 30 times higher than usual, when only a few thousand sellers usually update their business information each calendar month and include changes to minor details such as addresses and zip codes.

The above is enough to show how wide-ranging the verification storm launched by Amazon is .

In order to help all sellers to successfully survive this storm, we also summarized the verification types and precautions currently encountered by Amazon sellers:

1. Identity verification

Note: Amazon has now officially opened the personal account verification channel. In this channel, individual sellers only need to submit their ID card + credit card/bank card bill, and there is no need to replace company information.

2. Address verification

Note: Amazon verifies the office address by sending postcards. If the original company address is inaccurate or cannot receive postcards, a new address must be added.

3. Phone verification

Note: For phone verification, you need to add "+86" in front of the original mobile phone number to receive a PIN code from Amazon.

4. Bank account verification

Note: Sellers can download relevant certification documents from the payment tool.

5. Tax information verification

Note: Currently, a small number of sellers have reported that they have received tax information verification, but there are currently no reminders or precautions. If sellers have relevant information, please leave a message in the comment area.

▲ The picture comes from the seller communication group

In addition, it is worth noting that if a seller has not received the verification email, or has received the email but cannot find the verification entrance, there is no need to be too anxious. A seller opened a case to ask the customer service and was told that "since the bill has just been launched, the system shows that there are certain problems. If the seller cannot see the verification window, he or she can temporarily not verify it."

▲ The picture comes from the seller communication group

However, we would like to remind all sellers that, as the verification issue has not yet ended, in order to avoid missing out on messages and causing problems with your account, you need to pay more attention to background messages and refresh them frequently.

In addition, according to the specific rules of the Consumer Notification Act, this act not only applies to Amazon, but also sellers on other third-party e-commerce platforms in the United States, such as eBay and Walmart, must also comply with this act and conduct account verification every year. Therefore, sellers on other platforms also need to pay more attention to background messages in order to respond in a timely manner.

I wonder if all sellers have also received relevant verification messages?