Amazon's new feature is online! My brother-in-law actually copied Taobao

As the originator of e-commerce platforms, Amazon was the model for imitators such as Taobao and JD.com in their early stages of development. JD.com even copied Amazon's self-operated and Prime membership model.

But Amazon was eventually pushed off the altar by the up-and-coming companies, and just this week announced its withdrawal from the Chinese market (click here for details). Amazon has learned from its mistakes and is determined to learn from these Chinese e-commerce juniors.

This time, my brother-in-law directly targeted Taobao's live broadcast function and recently launched Amazon's own live shopping module.

Amazon Live

Unlike Taobao, which is directly integrated into the function page of the APP, Amazon's live shopping function requires buyers to install a special software "Amazon Live Creator" before they can watch the live broadcast and shop. Currently, there is only an Apple version (IOS)

When this feature was announced, it was announced that it would be fully open to Chinese sellers in the near future. All sellers who have passed Brand Registration 2.0 are eligible to apply to participate.

Amazon Live allows sellers to show consumers how their products are used in live broadcasts. Buyers can also purchase products directly through the link below the video , which is a very helpful feature for conversion rates.

Amazon Live is still in a stage of rapid update, and Amazon is still adding more features to this module.

In the latest update, Amazon Live has been able to realize functions such as "real-time viewing statistics", "click and conversion rate CTR statistics of replayed videos", and "directly display brand store products in the live broadcast window" .

Buyers can now even communicate with sellers who are live streaming. It can be said that the functionality is almost the same as Taobao Live or other live streaming platforms.

Amazon has been trying to get into the live streaming business for a long time. As early as 2017, Amazon launched a live streaming program called "Style Code Live" to showcase clothing matching and beauty tutorials.

However, the response was ultimately bleak , and Amazon seemed unable to find a better solution. Until the short video craze emerged in China, the rise of major live broadcast and short video platforms provided Amazon with a very good reference direction.

The finished product Amazon gave us is now Amazon Live. Amazon obviously has high hopes for this new feature. While copying a lot of mature functions and experience from Taobao Live to improve its own APP, it also provides sufficient traffic support to attract sellers to settle in.

Sellers can not only display live broadcasts on their own products or brand flagship store pages, but can even gain additional exposure and display in the Amazon app. According to official instructions, traffic can be increased by more than five times!

How big an impact does live streaming have on e-commerce?

Let's look at a set of data

5 and a half hours

Maximum real-time viewing volume: 189,300

Finally, 23,000 orders were completed with a total amount of 3.53 million

This is the result of a Taobao beauty blogger on "3.8 Queen's Day". Everyone is familiar with the name. He is Li Jiaqi, the Taobao lipstick king who competed with Jack Ma in sales ability on Double Eleven.

Last year, Taobao Live also achieved a record of 100 million viewers and 100 billion RMB in sales. Amazon is clearly eager to take advantage of this huge piece of fat and wants to bring this successful model to overseas markets.

Amazon Live is a new opportunity for us sellers, but we also need to decide whether to use live streaming to increase conversion and traffic based on the characteristics of our products. Sellers who want to seize the opportunity can privately chat with me to get the official application link for Amazon Live~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

In addition, in order to provide an effective and timely solution platform for Amazon sellers to solve the operational problems they encounter on a daily basis, we gathered together big sellers from various industries in June last year to operate an exclusive knowledge sharing circle.

In addition to the fixed daily Q&A sessions , 12 guest sellers from different fields will also regularly share their Amazon experiences and skills in the circle.

Daily Q&A

Experience Sharing

Tips

At the same time, the circle will provide some free operation software and usage tips from time to time, and also enjoy the green channel of various Amazon official activities (such as high-quality investment managers, BD resources, Primeday Exclusive, etc.)

Want a big seller to help you with sales? Simply scan the QR code below to join and view more content in the circle.

Source: Cross-border Business School

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