Amazon is having a crazy sale! The category page is overwhelmed!

Amazon just announced last week that its e-commerce business will be withdrawing from the Chinese market and will suspend services to third-party sellers in China on July 18 (click here for details) . Now that Amazon China is about to pack up and leave, what will happen to these FBA inventories?

That’s right, just today, some enthusiastic netizens revealed chat records that were said to be from Amazon employees within a customer group.

Now the rumored rush to buy has begun, so what is the actual situation? Let me tell you directly with pictures

So popular that Amazon's website crashed

Not only was the Amazon homepage on the computer overwhelmed, but even the Amazon app and WeChat mini-programs, which few people used, were overwhelmed and the pages became completely inoperable.

This time, Amazon China’s promotion is very large, involving clearance sales of all categories including beauty, personal care, books, and some products are even sold at a 40% discount.

Before netizens overwhelmed Amazon, there were still a number of well-informed lucky people who managed to grab low-priced goods. Let's see how effective it is.

According to the discounts posted by netizens, many products are discounted by 50% to 60% of the counter price. And they are all very popular categories such as shoes, bags, and personal care.

Amazon's share of China's e-commerce market is less than 1%, so it has never seen such a big scene. When netizens who love to take advantage of the discounts discovered it, the website was flooded with them.

Amazon officials have come out to say that the technical department is working overtime to repair the system.

However, when asked whether this was a clearance sale due to withdrawal from the Chinese market, an Amazon spokesperson said that this was just a normal "May 1st Good Price Week" event and the cause of the system failure was not yet clear.

Amazon's preparation for large traffic has always been a topic of complaint for sellers. On Prime Day, the US site was overwhelmed by the heavy traffic, and buyers were unable to access the site for two hours.

This is the case even when dealing with a big promotional festival for which a plan has already been prepared, so it is no surprise that Amazon China’s system went haywire this time.

However, in addition to opening Amazon China immediately after reading this article to see if there are any bargains to be found, I also learned that by making good use of discount activities, it only takes one morning to attract buyers and flood an e-commerce platform that no one cares about.

Have you felt the power of discount activities? Amazon sellers also use various discount activities in their daily operations, the most common of which are coupons, promotions and off-site discounts.

Top: With coupon Bottom: Without coupon

However, there is a big pitfall in these discount activities that novice sellers are likely to fall into, and may even cause very serious losses, that is, the superposition of different discounts.

I still often receive requests for help like this. If you are not careful, you may accidentally overlap the off-site deals and on-site coupons, which results in hundreds of orders being sold in a short period of time at super low prices (even for 0 yuan).

In this case, the more you sell, the more you lose, and the new sellers are back to the old days overnight. How can we effectively avoid unexpected overlaps of various discount activities?

Our operations manager Miss Vivian brought us the following sharing topics at this offline fan gathering in Hangzhou

Common Misunderstandings and Missed Opportunities for Beginner Sellers

In the sharing, Vivian will give you a detailed introduction on how to effectively avoid losses caused by overlapping discount activities . There will be a 1-on-1 Q&A session after the sharing. You can participate as long as you share the venue fee of 58 yuan. Hurry up and scan the QR code to find me to sign up~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

Source: Cross-border Business School

For the highlights of the past, please click the link below to review

Have you been fooled by Amazon’s weird reasons for removing products from shelves?

The shipment was rejected?! Something went wrong with FBA!

If you don’t participate, your store will be closed!? Amazon’s new plan is released

Click to like and share your experience▼