Amazon listing titles are written like this, foreigners like it!

An excellent title is an important factor in creating a hit product on Amazon, and is also a direct source of traffic for buyers to search for your product. Maximizing traffic to your product can even allow buyers to make correct and quick purchases.

How to optimize Amazon titles to the best state while conforming to foreigners’ search habits?
In fact, there are some obvious rules and experiences that can help you improve the quality and ranking of your titles.

Today I will tell you about the complete method of creating a good Amazon title.

1. Title components

Reference formula: keyword + brand + highlight + scope of application + product features (material/size/color, etc.)

Follow the above order and write the elements in detail so that each word in your product name can be searched independently, increasing the chances of appearing in the search results.

1. Make good use of keywords to create high page views

Keywords include (broad, precise, long-tail) keywords. In the title setting, the keyword selection must be precise. In order to cover more searches, you may wish to add broad keywords and long-tail keywords with high relevance to the title.

For example, Watches is a broad keyword, Men's Watches is a precise keyword, and Men's Military

Watches (military watches for men) is a long-tail keyword, which has a trend of further refinement as the scope of the word narrows. Collect and sort out these three types of keywords, select the most effective words according to actual conditions, and arrange them in the listing title.

How to choose good keywords?

(1) Adapt to local conditions: Keywords should conform to the language habits of foreigners (the same applies to product features, highlights, etc.). You can refer to local portals and imitate the product titles of famous foreign shopping websites.

Search for products similar to yours on these websites and see what other people’s titles are. Generally, they are more in line with foreigners’ search habits. You can also use buyers’ comments as a reference.

(I have listed some well-known foreign shopping websites at the end of this article. You can choose to check them out. Do not copy other people's titles directly, as this may infringe copyright.)

2. Choose the most searched keywords

If you don’t know what keywords foreigners are searching for on Google and Amazon, you can use a keyword analysis tool, which can help you find out the keywords that are currently being searched by Google and Amazon sellers.

Google search engine hot search terms

Amazon search engine hot search terms

(3) Observe and refer to other sellers’ titles

Use multiple competitor titles as references, observe the keywords commonly used by popular sellers on Amazon, and filter them layer by layer.

Examples of good Amazon product titles:

Examples of bad Amazon product titles:

2. Brand

Amazon is now paying more and more attention to brands, and a lot of traffic is focused on brand sellers, which can also directly prevent people from copying their products. Although it has always emphasized: focus on listings and not stores (it still focuses on listings now), sellers with brands can decorate and edit their own stores.

3. Scope of application (can guide customers to correct purchasing behavior)

Compared with 3C consumer electronic products, many products have supported device objects (compatibility). Usually the supported devices are connected with the conjunction for, followed by the related devices supported by the product.

4. Product Features

The last part of the title can basically add product-related information such as material, size or color to enrich the product information and thus increase buyers' awareness of the product.

5. Key points that cannot be ignored

Amazon's official guidance:

1. Amazon title limit is 200 characters, which is between 15-20 words. In principle, it should not exceed 15 words.

2. Capitalize the first letter of the content words, and do not capitalize the function words such as in, with, the, and, or, etc.

3. Packages sold in bundles are indicated by Pack of 3 or Pack-3

4. Use Arabic numerals for numbers, such as writing "5" instead of "Five".

A good title should not contain the following elements:

1. Price and shipping costs

2. Seller’s name, email, phone number, etc.

3. Discount information, such as: free shipping, best sale, great promotion, new arrival, 2017

fashion

4. Subjective adjectives, such as great, awesome, good quality, NO.1

5. Any special characters or symbols appear, such as: @,#,$,&,* etc

6. Other people’s brands

7. Exaggerated publicity and false data. Typical products include mobile power supply milliamperes, rechargeable battery capacity, etc.

Well-known foreign shopping websites (recommended to log in via PC)

You can refer to product titles that are in line with foreigners’ search habits

One-stop search

http://www.shopping.com/ Foreign shopping comparison website (VPN** required to log in)

Clothing and bags

www.ebags.com is a very comprehensive place for selling bags;

www.ralphlauren.com Ralph Lauren official website, men's clothing, women's clothing, children's clothing, sportswear...

www.levisstore.com The denim brand of the inventor of the world's first pair of jeans (VPN** required to log in)

www.gymboree.com Gymboree is an internationally renowned brand of infant and children's clothing, with fashionable products for infants to 7 years old.

www.bluefly.com is the top discount fashion shopping website in the United States

Sports and leisure

www.backcountry.com A comprehensive collection of outdoor sports equipment and clothing

www.timberland.com Outdoor sports and leisure clothing specialty website

www.tennis-warehouse.com specializes in tennis equipment, covering various sports brands such as Adidas Nike, etc.

www.mountaingear.com is a professional outdoor equipment retail website, with products including jackets, outdoor tents, and hiking shoes www.sierratradingpost.com is a discount website for major outdoor brands, with a wide range of clothing

www.sierrasnowboard.com The most comprehensive website for ski clothing and equipment, with discounted products all year round

Home Baby

www.petsmart.competsmart.com was founded in 1987 and is a comprehensive pet website

www.bedbathandbeyond.com All the small household items are here

www.potterybarnkids.com Home products for babies and toddlers, robots for boys, pretend play toys for girls

www.homedepot.com One of the top ten US online shopping websites with the best user experience

www.etoys.com From 0 to 30 years old, you can find fun toys, thousands of toys

www.diapers.com A famous American website for selling baby products

Electronic Audio and Video

www.buydig.com There are many affiliated imaging technology stores, mainly selling digital cameras, printers, etc.

www.radioshack.com A well-known American supplier of wireless communications, electronic components, batteries and accessories

www.newegg.com Newegg is a well-known large-scale online electronic mall, whose products include computer hardware, communication products, etc.