According to foreign media reports, Etsy recently announced that it has updated the "Etsy Ads" tool. Through this upgrade, sellers will be able to promote more products and make timely adjustments to advertising strategies.
According to Etsy’s announcement, sellers can now view click-through rate and return on ad spend (ROAS) for each listing on the advertising dashboard, which means they can clearly see how many clicks their ads received and how much revenue they earned from their investment.
Etsy said the more detailed statistics will help sellers better understand the traffic and profits generated by advertising, allowing buyers to make the most of their advertising budgets.
It is reported that Etsy has also redesigned the advertising dashboard page, where sellers will be able to intuitively see the statistics of each listing. Etsy has added a "switch" button to help sellers make quick adjustments based on the advertising performance of specific listings, that is, to continue or stop advertising.
It is understood that by upgrading Etsy Ads, Etsy will help sellers get the most out of their advertising investment. In addition, this move also marks that Etsy will further enter the retail advertising market and target the development potential of this market.
Editor ✎ Nicole/ Disclaimer: This article is copyrighted and may not be reproduced without permission.
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