Amazon has a new traffic entrance! How to make the best use of it?

Any change made by Amazon will attract the attention of sellers. When Amazon moves its fingers, the sellers’ heads will shake three times!

• The front-end displays monthly sales and monthly page views

• AI function summarizes comments, and the specific number of comments becomes the proportion of star rating

• The five-point description is hidden and collapsed

• Small and light commodity plan eliminated

• Rising logistics rates

• Display product color on the front desk

  ......

Recently, Amazon’s advertising mechanism has undergone new changes, and the page traffic entrance has undergone a major transformation!

Recently, some sellers have reported that there is a new traffic section "add an accessory" on the right side of Amazon's detail page. The products that appear are complementary products. Buyers can add them to the shopping cart directly or click in to view the details. There are three slots.

Amazon released its second quarter financial report for 2023. According to the data, Amazon's second quarter revenue increased by 11% year-on-year to US$134.38 billion, exceeding market expectations of US$131.63 billion.

Among them, the fastest growing is Amazon's advertising business, which contributed $10.7 billion, an increase of 22%, surpassing Google and Facebook. The net profit of 6.75 billion yuan in the second quarter of 2023 set a new record for the four-quarter profit in the past two years! Turning losses into profits!!!

The newly emerged traffic entrance is still very good. You can take the initiative to seize this part of the traffic early and get the first wave of benefits. Amazon's functions have changed too much during this period, almost a new one every day. Many sellers are full of questions and don't know where Amazon's focus is now, but they still spend a lot of money on advertising.