A new way to request reviews! Just now, Amazon fully opened up...

A new way to request reviews! Just now, Amazon fully opened up...

It is said that there is no Amazon seller who does not fake orders. However, since Amazon officially launched the one-click review request function, it has blocked many channels for requesting reviews, such as free gifts and warm cards. It is even more difficult for sellers to obtain reviews . Perhaps considering the difficulties faced by sellers, Amazon has specially added a new method to obtain reviews.

Amazon adds new review acquisition channels


Recently, several third-party sellers have discovered that there is an additional vine option under the Adventising menu in the Amazon backend.

  

What does this mean? Could it be that Amazon's green label Vine voice service is now fully open to sellers?


According to the latest official news from Amazon, in November 2019, Amazon updated the Vine function for some stores registered in 2019, which means that many stores can participate in Vine Voice on their own, but they need to register their brand before they can register ASIN to participate in the program.


This means that now any professional seller who has completed brand registration will have the opportunity to use the Vine program!


As we all know, Green Label VINE is a kind of official review activity of Amazon, similar to the early reviewer program. Only VC and VE accounts can use it . Now professional sellers who have completed brand registration can use it. This is equivalent to giving sellers a new channel to obtain reviews, and this channel is far more efficient than requesting reviews by email!


Why do we say this? Well, we have to start with the Vine project.

What is Green Label Vine?
The Vine program is an evaluation program officially supported by Amazon. When the product is delivered to the designated warehouse, it will be placed in the Vine voice community. Vine buyers can receive the product for free according to their needs and start leaving reviews within 5-15 days after receiving the goods. These reviews will be specially marked and have very high value.


Vine reviews are independently submitted by the Vine creator and cannot be influenced, modified, or edited by sellers. Amazon will not modify or edit Vine reviews as long as they comply with the posting policy.


What are the benefits of Green Label Vine?

1. The "Vine Customer Review of Free Product" logo will remain permanently on the product page and Amazon will not interfere.


2. Because Vine Customers are credible and professional reviewers, such reviews are more credible and convincing, and are more helpful for product conversion rates.


3. Vine Customer Review has the highest weight among Amazon Reviews. High-quality Vine Reviews can help you quickly establish product credibility and brand reputation.


In short, Vine Voicse reviews have a higher weight than ordinary reviews, and each review has a green "Vine Customer Review of Free Product" mark.

It seems that Vine is a reliable channel for obtaining reviews. So, how can you join the program?


How to join the Vine program?


In the past, only VE users could apply for the Vine program, and third-party sellers had to apply to join VE before they could join the Vine program. If a third-party seller (Seller) wants to join the Vine Program, they must apply to join Vendor Express and pass Amazon's review. Vendor Express has a higher cost and is suitable for manufacturers or sellers with patented product production lines. Now that it is fully open, third-party sellers are also eligible to join. What are the specific conditions?


Let’s take a look at the official news first:

 

From the official news, we can see that if you want to apply for the green label Vine, you must meet the following conditions:

1. Brands registered in the Amazon Brand Registry

2. The product details page has fewer than 30 reviews

3. Have a purchasable Amazon FBA product in “new” condition

4. Non-adult products

5. Already published at the time of registration

6. Available in stock

7. With pictures and descriptions

If you meet the above conditions, you can just click on Vine to apply in the menu bar of the store backend. It is very useful.


Do you want money?


Next, let's talk about the issue that everyone is most concerned about. After the full opening, Amazon officially announced that applying for the Green Label Vine program is free, without charging a penny . Is this really the case?

 

Some sellers said that they don’t charge any fees, which is really not like my brother-in-law’s style…

 

  

Some sellers said that they have registered and posted a review, but have not received any money so far.

  

Some sellers also claim that they charge a fee, and they will charge after the first vine review is published .

 

There are also many sellers who say that the first five are free, and there is a fee for the rest .

 

Faced with so many different opinions, which one is more reliable? For this reason, some sellers directly opened a case to ask customer service:

 

As you can see, the customer service said:

There is no charge for the time being, and there is no charge for leaving comments, but the specific charging issues have not yet been announced. Generally, there will be a charge after leaving a review.

There are also sellers who consulted customer service and received the following answers:

The customer service representative said:

The fee will be charged after the first comment is received, but the specific fee schedule has not yet been announced.


After reading the answers from the two customer service representatives, it is basically certain that the fees will be deducted after receiving the first evaluation, and the actual charging standards have not yet been announced.


Although the current charging standards have not been announced, the previous VC Vine voice was 2,500 US dollars, and the service provider generally charges 2,500 yuan for a product. This is really a mysterious price difference. Pepe hopes that the price this time will be fairer and not much more expensive than the early reviewers.



( Part of the material comes from the Zhiwubuyan community )

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