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Familiarize yourself with the sample: 1. Understand your own products, basic product parameters: size, color, specifications, weight, what buttons are there, and be familiar with the main functions and usage of the product 2. If the operation is complicated or the customer needs to be reminded, you need to make your own instructions or usage effect diagrams. 3. The operator also needs to contact Facebook groups or Chinese groups, find at least 3 people who brush orders, keep in touch, and contact them immediately when the product arrives from FBA . Analyze your competitors: * Understand the target product listing titles, selling points, descriptions, keywords, images, prices, QA , and Reviews on the top 10 and core keyword homepages * What are the main selling points of your own products? What are the differences from others, or the selling points that others have not highlighted? * Understand the QA content of your competitors, classify the information on questions and answers that customers care about, and complete your own 5 QA. Remember to layout your core keyword group in QA . 1. Title: The user should know whether this is the product he wants as soon as he sees the title. Reference formula: core keyword (must be the same as the ad keyword) + brand + highlight + material + secondary feature + attribute dimension word [ size / capacity / color / quantity, etc. ] The closer the title word is to the front of the title, the better ( the brand can be placed after the core word when necessary ) . In this way, for customers, they can immediately see the information they want. The words in the product name should be arranged according to certain rules. For example, large plush teddy bear, not large plush teddy bear. 2. Selling points, data research (research on competitor listings ) , summarize the main points of competitors, search the core keyword homepage + Top 10 listings (good sentences are marked with colors for reference) Combine your own products and sort them according to the importance of the selling points, put the more important ones at the front, simple and clear 3. Product Description : You can describe as much as possible here, and arrange long-tail words as much as possible, but do not repeat them. Make the various parts of the page more relevant and make the long-tail words on the page more extensive. 4 Categories There can be multiple categories related to the same product. We can collect all the categories of competitors and then choose the appropriate and less competitive categories. Of course, we cannot choose too niche categories. If there are no variants, we can also send an email to the customer service and ask them to add categories; if there are variants, we can put the sub-variants into the different categories we want for testing. If the category traffic is low due to advertising and fake orders, we need to change the category. 5. Pricing: Pricing is adjusted based on conversion rate. The ideal conversion rate is above 15% and the gross profit margin is above 30% . It is set based on the conversion rate of the advertisement. Initial pricing: If it is not a special project, it is recommended to promote keyword ranking based on low price + advertising strategy, and adjust in real time based on conversion rate data. 6. Variants 1. Prepare variants and determine the main selling item and the secondary selling item. (Example: F19 rose gold main selling item) The secondary selling item is slightly higher than the main selling item, and the main selling item is priced according to the lowest profit value ( 5-10% net profit) Self-check that all steps before listing are completed (various surveys need to have data and document records for supervisor inspection), and the "Promotion Plan" is completed, discussed in the group meeting and approved by the supervisor. Review : Within 2 weeks of listing , a total of 2 weeks are required, and 3-5 VP Reviews , 5 QAs are required , through Facebook groups, or company resources. In-site advertising & forms: 3. Download the advertising daily report and the account's daily business report . For new products, put the data in the test form, and for popular products, put the data in the popular form and submit it to the supervisor every day. 4. Through the daily test form, adjust the pricing appropriately. The ideal conversion rate is more than 15% and the gross profit margin is more than 30% . Case 1 , if the keywords are selected correctly, for example, the price of the 5% gross profit margin advertisement on the 1st and 2nd days is 5 US dollars, the exposure is good and the conversion rate reaches more than 20% , so we can increase the price to 6 US dollars on the second day, and observe the conversion rate after one day. If the conversion rate is still above 18% , we can keep raising the price until the conversion rate is controlled at 15% . On the contrary, if it is lower than 15% , we have to reduce the price. Case 2 , if the keywords are not selected correctly, if the exposure rate and conversion rate are low after the 1st and 2nd days of advertising, we have to delete the advertisement, re-select keywords or turn on automatic advertising to select keywords, and then use new keywords to promote rankings. The duration is 15 days. Off-site promotion: 1. After the product arrives from FBA , notify off-site colleagues to promote and brush RV , QA , video traffic and copywriting with the previously contacted influencers
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