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It is learned that a few days ago, after announcing the first quarter financial report of 2022, Amazon also officially announced that this year's Prime Day will be held in July , and will take multiple measures to help sellers hit new records.
However, compared with the enthusiasm of previous years, Amazon sellers seem to be much calmer this year. With only one week left before the registration deadline for Prime Day flash sales in Europe (May 13) , some sellers are still hesitating whether to participate. In addition to worrying about low profits and bad market conditions, Amazon's increasingly tightening policies and occasional bugs also give sellers a lot of headaches. In this regard, we also learned that during the May Day holiday that just ended not long ago, Amazon sellers encountered many abnormal situations, some of which made the sellers sad, while others made the sellers overjoyed. The following will list them one by one. Is there a "number-scanning trend" during the May Day holiday? Sellers should be cautious when buying numbers! It was learned that on the forum, some sellers reported that 5 of the 7 stores they operated were closed during the May Day holiday . The reasons for the account deactivation mentioned in the emails sent by Amazon were basically infringement. However, the sellers learned that the stores were warned of infringement quite a while ago and their performance had returned to normal since then. However, the accounts were still directly deactivated during the May Day holiday. ▲ The picture comes from Zhiwubuyan The seller stated that these seven stores were all purchased individual business registration accounts, which were previously uploaded in batches using software. Therefore, the seller inferred that the accounts were blocked during the May Day holiday because the purchased accounts had poor stability. Coincidentally, during the May Day holiday, a seller also mentioned that three North American accounts purchased at the end of 2021 were blocked at the same time. ▲ The picture comes from Zhiwubuyan Many sellers also expressed their opinions and analysis: "Many of the accounts I bought recently were indeed scanned during the Labor Day holiday." "This account that was targeted on May 1st will be blocked for any violation. Today, they are starting to catch up again. I guess all the accounts that uploaded bulk content have been targeted." "If you just follow the rules, there won't be any problems." We would also like to remind all sellers that buying accounts is risky. If sellers need to purchase accounts, they must find a reliable account that has a legal person to contact and cooperate with verification to avoid being blocked due to problems with the account information. Amazon compliance is an inevitable trend, and sellers need to be careful to avoid infringement when operating. In addition, what Amazon sellers encountered during the May Day holiday was not all bad. It is learned that when most sellers were worried about the rising logistics costs, some sellers were "favored" by Amazon. Amazon "drops the pie"? Sellers' orders are free of delivery fees! It is learned that a seller recently stated that on May 1, all orders placed through Amazon’s backend were free of delivery fees, and Amazon also gave the seller a corresponding discount. ▲ The picture comes from Zhiwubuyan As soon as the post was published, many sellers reported that they had encountered similar situations: "I had a product that had this problem, and I thought it was a system error so I ignored it. I opened a case and asked customer service, only to find out that it was real." “I have this too. Both products are new. I clicked on the transaction details and saw that my FBA fee was not charged.” "It turns out it's a real tax reduction. I thought it was just for me to see and didn't pay much attention to it." Some sellers also mentioned that Amazon does have a plan to deduct sales commissions or logistics fees. The one that deducts sales commissions is the "New Seller Entry Gift Pack," and the one that deducts logistics fees is the "Amazon Logistics New Product Inclusion Discount Plan." Both are 5% rebates, but Amazon will not give them directly to sellers. Instead, it will deduct them from subsequent orders. In this regard, after some checking, the seller also stated that the reason why the order delivery fee was free of charge in the Amazon backend was because the seller applied for the Amazon Logistics New Product Warehousing Discount Program. We also learned that this plan has the following key points to focus on: 1. Sellers participating in the program will enjoy a limited-time exemption from monthly storage fees, slow-moving inventory clearance fees, and return processing fees. 2. Sellers of registered brands can enjoy a 5% sales rebate. 3. New sellers will be automatically registered and added. 4. Requirements for professional sellers to participate in the program: Inventory performance index scores must reach 400 points or above, and to obtain benefits, sellers must maintain qualified status after registration. Here we would like to remind all sellers that they can search in the background and apply for registration for ASINs that meet the requirements. This will not only give you the opportunity to save money, but also increase your profit margins. In addition, we also learned that in addition to "scanning numbers" and "sending warmth" during the May Day holiday, Amazon also suspected that a new BUG had appeared following the 0 yuan purchase. The traffic on the French site surged and thousands of orders were canceled! It is learned that on May 2, Amazon France saw a large number of order cancellations within one day. ▲ The picture comes from Zhiwubuyan Some sellers said that on May 2, traffic to Amazon France suddenly doubled compared to May 1, and orders could be placed as long as money was spent on advertising, which had never happened before except on Member Day. However, after the sellers had placed thousands of orders and were overjoyed, a large number of orders were suddenly canceled. Cross-border navigation10 ▲ Video account focuses on cross-border navigation In this regard, the seller also mentioned that before the May Day holiday, he had seen a picture of the French Black Friday event. When the orders exploded on May 2, the seller thought it was affected by the event. However, the subsequent large number of canceled orders and the sudden drop in traffic on May 3 made the seller quickly "wake up" and realize that this was not the case. Many Amazon France sellers also reported that they encountered the same situation on May 2: "There were more than 100 cancellations, but normally there are only 5 to 10. I was so scared that I thought the discount was wrong." "More than 4,000 orders have been cancelled. A case has been opened and we are currently waiting for the results of the investigation." "More than 490 orders were cancelled, and 550 euros were burned through advertising in one night. I am so exhausted." "I opened a case, and the customer service replied perfunctorily that 'the intention to confirm the order was not possible because it was related to the abuse of inventory reservation by competitors'." In this regard, some sellers conducted some investigation and confirmation and found that the main reasons for order cancellations are as follows: 1. Most orders are cancelled by the relevant team due to potential fraud in the buyer's account; 2. A small number of purchases are cancelled by the buyers themselves; 3. In rare cases, there is a risk of the buyer’s account being stolen. Among them, some sellers mentioned that an internet celebrity named Nasdas, who claimed to be a KOL, asked his fans to place a large number of orders using his credit card in the name of celebrating Eid al-Fitr, which led to a surge in traffic to sellers on Amazon France but also a large number of order cancellations. ▲ The picture comes from the Amazon forum It is learned that this "unprovoked disaster" not only made the sellers on Amazon France's site who were celebrating a surge in orders lose their joy, but also caused them to spend a lot of advertising fees, and there is a risk of account funds being frozen due to the surge in orders. It can be said that "the pot is pouring out while the person is sitting at home." As of now, we understand that the order situation on Amazon France has returned to normal, but Amazon has not yet responded to the large number of order cancellations on the French site , and will continue to pay attention to it. I wonder if sellers have encountered other abnormal situations during the May Day holiday? Welcome to discuss in the comments section~
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