87% of Americans use social media platforms every day, and the appeal of social e-commerce continues to grow

It is learned that on October 23, according to foreign media reports, according to a new survey by digital marketing agency Adtaxi, 87% of Americans use social media platforms every day, and social e-commerce is gradually attracting more consumers.

It is understood that the survey covered 1,022 adult users from all regions, income levels, genders and ages in the United States. The data showed that the daily usage rate of people aged 30 to 44 was the highest, reaching 89%. Even among users over 60, 80% were still active on social media platforms every day. This data shows that social media platforms are not limited to young groups, and the usage rate is high among all age groups.

The survey also pointed out that more than half (56%) of users who use social media platforms monthly have seen products or services that aroused their interest on the platform, while this proportion is as high as 88% among users who use social media weekly. In addition, 48% of monthly social media users actively search for products or services of interest, while this proportion rises to 76% among weekly users.

In the past month, 68% of American adults (more than 70% of social media users) have purchased goods directly through social platforms. In particular, the trend of purchasing large items is significant, and more and more consumers are buying cars through platforms such as Facebook, Instagram and YouTube. In the past year, the proportion of users willing to buy cars online has increased from 49% to 57%, reflecting the rapid rise of social e-commerce in the United States.

Author ✎ Rayna/

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