Black Friday deals are being cancelled on a large scale! Sellers should be careful with this operation

Black Friday deals are being cancelled on a large scale! Sellers should be careful with this operation

Black Friday and Cyber ​​Monday are coming soon, but in the past two days, many sellers have reported that the Black Friday flash sales they had applied for were directly cancelled by Amazon!

I have done some statistics, and found that LD, 7-day flash sales and BD have been widely cancelled in the past two days. That is to say, all flash sales except DOTD may be cancelled. These cancelled flash sales were reported by service providers , which is equivalent to Amazon canceling these illegal flash sales the day before Black Friday, which is a heavy blow to black technology players.


There are two basic principles for service providers to report flash sales. One is through internal managers. In fact, some Amazon official managers have always provided these services privately, which is of course illegal. Now they have basically disappeared. Only some big sellers with account managers can contact managers to report BD.

Another method is to follow the ASINs that have flash sales, and then map them to ASINs that are not eligible for flash sales through plug-ins, so that the latter can also apply for flash sales. The basic principle is actually to modify the code to connect a flash sales port to ASINs that are not eligible for flash sales, and upload the information of this ASIN to the Amazon database through this port, taking advantage of some loopholes in Amazon's inspection process.


This method is currently used by most service providers, and it is very risky. And everyone can see the principle, there is a problem of collective responsibility. Service providers use their own ASINs that are eligible for flash sales to map different products. If this is found, all of them will be cancelled.


However, it is common for such seckilling to be cancelled. Many service providers even have warranty services, and they can re-issue them after cancellation. However, at this peak season, Amazon has cancelled all the deals that were reported illegally, and it will definitely not be as good as during the peak season if they are reissued later. It can only be said that Amazon chose this time point too accurately. Everyone should check the status of their seckilling and switch to other activities in time if there is a problem. Opening a coupon or exclusive offer cannot prevent the product from being unavailable during the promotion period.


Finally, I would like to remind everyone that although it is common for agents to cancel flash sales, it is rare for large-scale cancellations to occur at the same time . This shows that Amazon has noticed this gray industry operation of agents and has begun to crack down on it. This means that this large-scale cancellation is just the appetizer, and there may be bigger ones after Black Friday. Everyone must be cautious about the operation of agents reporting deals.

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