This year’s Prime Day is over, let’s take a look at the results first. Yesterday, Amazon released the battle report of this year's Prime Day. Amazon officials said that during the 2020 Amazon Global Prime Membership Day, the sales performance of third-party sellers, mainly small and medium-sized enterprises, hit a new high, with sales in 19 countries exceeding US$3.5 billion , an increase of nearly 60% year-on-year , making it the best Prime Membership Day for third-party sellers so far. Digital Commerce 360 estimated that Amazon's global sales on Prime Day reached $10.4 billion over the two days from October 13 to October 14, up from $7.16 billion during the 48-hour event in July 2019. Let’s take a look at those sellers who have received a lot of orders. Their performance is also very impressive. There are so many sellers who place hundreds of orders a day that it’s hard to count them all. There are also many sellers with thousands of orders...
A seller on a Japanese website received more than 15,000 orders and sales of up to $334,000 within 10 minutes of Prime Day. The most impressive ones are those that have 10,000 orders a day, with a single-day sales of US$2,710,007.89 (about RMB 18 million) . It can be said that the performance is very impressive. There is even a big boss on a Japanese site who has sold more than 40,000 items with total sales exceeding 100 million yen.
Wait, are you sure this isn't Photoshopped? Of course, there are many sellers with single-digit orders, even "Lin Dan". It is reported that on this year's Prime Day, nearly 40% of sellers saw an increase in order volume, and more than 10% (about 600,000) of the sellers achieved an increase of more than 80% in order volume. Amazon’s official Prime Day battle report also revealed the Best Sellers at each site for this year’s Prime Day. According to official Amazon data, the best-selling categories for third-party sellers worldwide include home furnishings, electronics, nutrition and health, and arts, crafts and sewing. Among them, Echo Dot is the most popular product on Prime Day worldwide.
Companies that build devices with Alexa built in also had a record-breaking Prime Day, with Bose QuietComfort 35 (Series II) wireless earphones and Fitbit Versa 2 Health and Fitness Smartwatch being the most popular products during the event.
Customers purchased millions of Alexa-compatible devices during the Prime Day event. Outside of Amazon devices, some of the best-selling products worldwide were: iRobot Roomba robot vacuum cleaners, MyQ wireless and WiFi smart garage door openers , LifeStraw personal water filters, Goli apple cider vinegar vitamins, card games for kids and families. Shark upright vacuum cleaner, chocolate packaging box, Halloween party bag filler, Oral-B Smart 6 6000N electric toothbrush. Listerine Cool Mint mouthwash, Sony Extra Bass smartphone earphones and headset with microphone, Nestle Dolce mini coffee machine. HP laptops, Baby Turco Islak Havlu Mendil, Familia Plus tissues. Max wash conditioner, L'Oreal Paris Men's 24H Hydra Vitality Daily Moisturizer, BRITA MAXTRA Universal Cartridge, Oral B CrossAction Electric Toothbrush. Cocolife Coconut Water, Learning Resources Sight Word Auditory Learning Game, Wolf Blass Red Label, Australia Cabernet Merlot, LEGO Classic 10698 Large Creative Brick Box. Lego Star Wars Stormtrooper Helmet, Dettol Power & Fresh Cleaning Wipes, Oral-B Pro Electric Toothbrush. Lloyd's WiFi smart bulb is compatible with Alexa/ iOS/Android, Google Assistant, Lysol multi-purpose disinfectant, and TECHVIDA automatic water dispenser. Christmas Magic Yankee Candle, SanDisk Extreme microSDXC Memory Card, Aloe Sagrotan Hand Sanitizer Gel. SwitchBot, Detergent Wide Hitter, Water Bottles I Ro Ha Su. FIFA 21 PlayStation 4, Borbone Respresso coffee capsules, Jiandi FFP2 protective mask. Pampers Advanced Protection Diapers, Braun Oral-B Pro 2 2500 Rechargeable Electric Toothbrush, Lego Harry Potter Owl Set. SanDisk Extreme microSDXC Memory Card (128gb), Lavazza Coffee Beans – Caffè Crema Classico and Tefal Jamie Oliver Pan. L'Oreal Paris Golden Age Repair Cream, Dove Creme Body Scrub, Western Digital Desktop External Hard Drive, Philips Sonicare Genuine Replacement Brush Heads. LifeStraw personal water purifier, Govee LED light strip compatible with Alexa, anti-aging vitamin C serum, Instant Pot Duo Nova, Donut Shop Multi-Box Keurig K-Cup Pods. Compatible with Alexa Positivo Wi-Fi Smart LED Bulbs, Faber-Castell Highlighters, Lysoform Disinfectants. SanDisk Extreme microSDXC UHS-I Memory Card 128gb, Sagrotan Hand Sanitizer Gel with Aloe Vera, Samsung Internal SSD. Philips Hue smart lighting, skin care from WELEDA and Palmolive. The fastest delivery time during Prime Day was 29 minutes and 54 seconds, including Febreze Car Air Freshener Vent Clips. This year, more Prime members chose to pick up their orders at Amazon Hub compared to last year. Regardless of the results of the promotion, attention should be paid to logistics and return issues after Prime Day, especially since Amazon stipulates that most orders delivered between October 1 and December 31 can be returned before January 31, 2021. The extension of the return time will inevitably lead to a surge in the return rate after Prime Day, so sellers must do a good job of communication. Finally, Prime Day is just the beginning of the peak season. Only by summarizing experiences and lessons in a timely manner can we better prepare for major promotions such as Black Friday and the Internet. (Source: Cross-border Sellers Teahouse ) |
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