Revealed: The real living conditions of sellers during the epidemic

48% of sellers saw an increase in sales in March compared to the average of January and February, while 52% saw a decrease. Moreover, there was a large gap between the growth rate and the decline rate, with some sellers seeing an increase of more than 100% and some sellers seeing a decline of more than 51%.

It is understood that half of the sellers surveyed increased their advertising spending in March, and as can be seen from the figure below, as advertising spending increased, sales also increased. For products with strong demand, advertising is more likely to drive a significant increase in sales.

As can be seen from the figure below, Grocery & Gourmet ads had the largest sales increase in March , up 60% from the average level in January and February, and the click-through rate also increased by 34%, so ACOS decreased by 20%.

Here are some of the category keywords with the largest changes in click volume: