What is Bukalapak? Bukalapak Review

introduce

BukaLapak can be logged in directly through Facebook or Google+ account, and it also supports direct purchase of products without logging in. The top services on the PC side are phone recharge, data package, electricity purchase, game points and BukaDompet wallet, followed by activities and recommended products in each selected category.

Multiple payment methods and channels: Support 17 payment methods including BukaDomepet payment, bank transfer, KlikPay BCA, credit card installment and Kredivo payment.

history

BukaLapak was originally a division of a digital agency called Suitmedia founded by AchmadZaky. It was spun off from Suitmedia in September 2011 as a limited liability company. It then entered a Jakarta startup incubator called "Batavia" and received its early financing. In 2015, media group EMTEK became the majority shareholder, owning 49% of Bukalapak.

Financing

In September 2012, it received additional investment funding from GreeVentures.

In March 2014, Bukalapak announced that it had received Series B investment from Aucfan, IREP, 500 Startups, and of course Gree Venture.

In 2015, Bukalapak received an investment of 439 billion rupiah (about 35 million US dollars) from Indonesian media giant EMTEK, completing its Series B financing, and EMTEK Group acquired a 49% stake.

In 2017, Indonesian e-commerce Bukalapak became Indonesia's new unicorn after an undisclosed round of financing.

develop

The number of merchants increased from only 100,000 in 2014 to 400,000 in 2015, and then skyrocketed to 1.3 million in 2016.

In March 2014, the mobile app was released. As of July 3, 2014, more than 87,000 people have downloaded the app.

In 2017, Bukalapak partnered with logistics company SiCepat to launch a one-month promotion (November 27 to December 29) - free shipping within Indonesia.

In 2016, the transaction volume reached 10 trillion rupiah.

In January 2018, Bukalapak was awarded the unicorn title, becoming Indonesia’s fourth unicorn, joining Go-Jek, Traveloka and Tokopedia.

In November 2020, Microsoft announced that it would make a strategic investment in Indonesian e-commerce platform Bukalapak. The specific amount of financing has not yet been disclosed. However, according to media reports citing people familiar with the matter, Microsoft's strategic investment this time is US$100 million, and this round of financing values ​​Bukalapak at approximately US$2.5 to US$3 billion.

Advantages

*Under GSM network, sellers will receive SMS notifications for every new order received

*If the buyer does not leave a review, the platform will automatically default to a positive review

*You can receive payment after the buyer confirms receipt of the goods

*Provide online sales skills training

*Each product page will be SEO optimized to help buyers get more exposure and conversions on Google Chrome.

*The system automatically calculates shipping costs.

Settlement process

It is very simple to open a store on Bukalapak. Just fill in your name, international email address such as Google, gender, login password and payment password. You can use the invitation code or not. Finally, click the red confirmation button.

Sellers also need to enter their own stores to complete store information and personal information. After logging in, click the white store logo in the upper right corner to enter the store homepage. Click the gray avatar to change the personal avatar. Change the title image in the upper right corner to set a store poster for the store. After setting up the store, you can click the share button next to the user name to share to pin/facebook/twitter/google and other websites, laying the foundation for your social media traffic.

References

• 1. Microsoft announced that it will make a strategic investment in Indonesian e-commerce platform Bukalapak: E-Commerce News [cited on 2020-11-03T16:00:00.000Z]