Store Club is a fan marketing platform provided by the AliExpress platform for sellers. It is similar to Taobao's "Weitao" and displays content based on the attention relationship between buyers and sellers. Buyers who follow the store can receive dynamic information released by the seller, including new store launches, buyer shows, fan-exclusive activities, shopping guides, etc. In addition, the live video of the seller who has obtained the live broadcast permission will also be displayed in the channel at the same time, and buyers are supported to like and comment on the corresponding content. Chinese Fan Club English Store Club Opening Time April 2018Open ObjectFan Party platform activities are open to gold and silver medal sellers who have opened all permissions. Each event will select sellers of appropriate categories based on the needs of the event to open activity investment Registration entrancePlease log in to Fan Marketing-Platform Activities. After entering, you can see the list of activities you can participate in. If the list is empty, it means that there is currently no activity available for registration. Entry thresholda. Gold and silver medal sellers, with more than 50,000 followers, and brand official stores are preferred b. Products are highly popular and have a fast new product launch cycle, mainly in categories such as Fashion, Furniture, Maternity and Baby, Digital, Beauty, Sports, etc. c. There are dedicated operators, DingTalk is online for a long time, and can respond quickly d. The content quality is good, the pictures are professionally made, the copywriting is professional, and the posts have strong conversion-guiding capabilities. e. Familiar with fan page operation, at least 3 months of experience f. Pay close attention to the fan page, post at least 20 posts per month, and have rich content, not just new posts PlacementStore Club has two positions. One is the Store Club channel. The entrance is located in an important position on the first screen of the APP. The location is shown in the figure below: Another entrance is the Store Club in the store. All posts published in the fan club backstage can be displayed in the store. Please note that the store entrance needs to be released after the store decoration 2.0 is released. The specific entrance effect is shown in the figure below: Background OperationsPost Requirements1. Use a solid color background as much as possible. If you need to use outdoor pictures, please use a unified background style. Do not use solid colors or outdoor pictures in the same post. 2. The background size must be consistent; 3. The main body of the product image must be clear and specific: 3.1 The same style and color must be single; 3.2 A maximum of 2 items of the same style with different colors can be displayed; 3.3 A package may contain no more than 5 items; 4. Product images cannot have a puzzle display effect; 5. The display style of the products must be consistent. Do not use the real product and the model picture interchangeably. 6. There should be no extra text on the product image, except for the logo; 7. The products under the same post cannot be too similar; 8. The placement direction of product images must be consistent; |
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