What is Amazon Hijacking? Amazon Hijacking Review

Amazon follow-selling is a way of selling by sharing listings. For example, when seller A creates a product page, other sellers find that the product is selling well, so they also follow-sell the product. As a result, the same product between different sellers shares the same detail page, which is called follow-selling.

Amazon's rules on copying sales

1. The products of both parties must be exactly the same, including brand, picture, title, color, parameters, material, packaging, etc.;

2. If you want to copy other sellers of the same brand, you must first obtain authorization from the brand to sell on this platform;

3. Even if the products are exactly the same, you should also pay attention to whether they infringe on the intellectual property rights of other businesses, such as trademark and patent infringement;

4. In addition, some products need to be reviewed by categories. If the category is not approved, they cannot be sold.

The benefits and risks of copying sales on Amazon

The benefits of following sales:

1. No need to build your own page: Sellers who follow the sale do not need to build their own listings. They only need to fill in the price, sku, and inventory quantity to follow the sale, which saves time in creating listings. At the same time, it is also very convenient to put products on the shelves and take them off the shelves. You can put the products on the shelves when you want to sell them, and you can remove the products at any time when you don’t want to sell them.

2. No promotion costs: From the front desk of Amazon, we can see that the follow-up products are like follow-ups and gummy bears, which are always in the lower right corner of the original product, referred to as "accessories". As long as the follow-up products have rankings, the follow-up products will also be displayed in the lower right corner. In other words, follow-up products do not require any promotion costs. The follow-up products will be on the same page as the original product.

3. Quickly obtain traffic: For novice sellers, the most annoying thing is undoubtedly that the store has no traffic and no orders. At this time, the most direct way to save the store is to follow the sales. Follow the big sellers' products at a lower price to bring more sales. Once the sales volume is higher than the sellers who build their own listings or the conversion rate starts to rise, you will be able to grab the Buy Box. With the Buy Box, you don't have to worry about orders.

4. Narrow the product search scope: Allow buyers to find the products they need quickly and easily, while providing different sellers for the same product to improve user experience.

Risks of following sales:

1. Price competition is very fierce.

2. Profits are squeezed.

3. The probability of receiving negative reviews increases.

How to follow the sale

1. Through the Sell On Amazon button below the shopping cart of the follow-selling product.

2. Click the Add A Product button on the Amazon backend, enter UPC, ASIN, and product title in the search box to find the product you want to follow, and click the Sell Yours button to follow.

How to deal with follow-up sales

Formal channels:

1. Brand registration, you can directly file a complaint: https://www.amazon.com/gp/help/reports/infringement.

2. Register for brand gating, exclusive sales plan, and transparent plan.

3. Report any illegal operations on the backend help page.

4. After Testbuying, report that the product is not the same as described.

Fast channel (compared to the formal channel, it is faster, but it is easy to be used in the opposite direction)

1. For domestic follow-up sellers, directly use the domestic IP credit card email to register the buyer number, buy the follow-up products, write any address, buy one at a time, and place ten orders. At this time, the follow-up seller will not ship or ship. If it ships, it must be a false shipment. If it is a real shipment (the probability is very small), it will not be delivered because the address is fake. So you can contact Amazon to complain that he does not ship or false shipment.

2. For the American follow-up sellers, follow the same steps as above, place 1 to 2 orders at a time, write the correct address (to ensure that the goods can be received), and after the order is delivered, contact Amazon to complain that he sells fake goods (the product received is different from the description on the Amazon page). To be more serious, you should find the media to expose him. If it is a large-scale one, you need to place more orders and then complain.

3. Brute force mode, it is best to develop software by yourself, register buyer numbers in batches, and buy out the inventory directly. Of course, this buying out does not mean buying out the inventory, but pending the inventory, which can take as short as 2 minutes, as long as 1 to 2 days, or even 1 to 2 weeks.