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Advertising flyers account for about 55% of all orders. Is there any way to increase the number of organic orders?
A small retail company in a small county town: The product has been on the shelves for more than a year. Judging from the advertising performance alone, it is not bad. The advertising conversion rate is OK, and the ACOS is 10%-20%. A total of 6 groups of ads have been launched;
Among them, Ad A is a broad match for core keywords, Ad B is a broad match for order keywords, Ad C is an exact match for words, Ad D is a close match for automatic ads, Ad E is a broad match for automatic ads, and Ad F is a product placement (the ASIN corresponding to the order in the automatic ad is selected).
That's probably the case.
I turned around and took a look at my colleague's advertisement. I was extremely confused as to why she only spent so little on advertising, but had so many more orders in total than me?
My colleague only opened 4 groups of ads. Ad A is automatic ad close match, Ad B is broad match, Ad C is phrase match, and Ad D is product placement. None of them placed particularly large keywords such as iPhone charger. Most of the ads were iphone charger usb and the like . I also placed the same keywords. The total number of orders of my colleague accounted for about 20% of the total number of orders.
Our two products are similar, but the appearance is slightly different. Please give me some advice, how can I get more organic orders? Attached is the product traffic structure of my colleague.
"Wonderful Reply"
Malphite the Beast - 90it Agree with: Open Society, XTX, RaynaHwong123, Heroes of Sui and Tang Dynasties, Qingyun Tower Master More » My friend, your strategy is similar to mine before, but I’m more brainless and just go for the big words.
Your colleague's strategy is to place orders for long-tail words with low traffic → You can improve the ranking of this group of small words with fewer orders → These small words have a lot of natural traffic when users search (this is the reason for the large natural traffic). Then this group of small words also have sporadic orders. Although each word has a small number of orders, the number of words is large → the pit production is increased → the ranking is improved (this is the reason for the high ranking)
Why can’t I increase my natural traffic and ranking by using core keywords?
First of all, natural traffic requires you to place an order for this word , and the system determines that you have more conversions when you display it (you earn money and the platform earns money). I don’t know if this word in your category is popular or not. For me, the core word is very difficult, so there are very few orders, and acos is directly blown up. As a system, I will not show it to me too much (of course you can spend money, but it’s a waste). So this is the first reason. Low order volume leads to low natural traffic (only when there are many orders for the advertising word can the natural traffic of this word be driven).
Secondly, regarding ranking, I personally think that category ranking is still related to fraudulent sales . Therefore, since the precision conversion rate is not high, after being judged as a "low-grade horse" by amz, naturally there will not be many orders. With the same investment, your colleague has orders left and right, and the fraudulent sales have increased. And the precision, money has been spent, but the effect is not as good as others. There is no fraudulent sales, so there is no ranking.
I saw that he opened four groups, all of which were relatively general, so there might be more words that came out, and these words brought natural flow. However, I think this method is suitable for the early stage. If you really want to transition to the mature stage, you still need to compete for core words in the end.
Anonymous user • Jiangmen • 2024-11-26 17:18 Thanks, I feel a little enlightened.
Open Society • Shenzhen • 2024-11-26 17:57 @Anonymous user I also think what the answerer said makes sense, but the problem is that your product has been around for more than a year. If it was within half a year, it would make sense. Now, more than a year later, my own product ranking has really gone up. It was also against big keywords. At the beginning, it was also the countryside surrounding the city. Later, when the price had an advantage, it started to compete with big keywords and the ranking went up to a higher level. Now you have been around for more than a year. If your colleague competes with small keywords, the number of orders and rankings should not be so much higher than yours. . .
Cross-border rookie • Shenzhen • 2024-11-26 18:24 It is possible that a lot of long-tail keywords are newly released every once in a while, and the popularity of long-tail keywords is high at one time and high at another time, so the number of orders has not dropped. This is especially obvious for seasonal products, so we need to analyze it in detail.
yebozzz • Shenzhen • 2024-11-27 10:33 I don’t understand why the natural traffic is so high. I mentioned earlier that it’s a long-tail word with low traffic, so why are the small words related to the long-tail words so naturally traffic-heavy?
The monster with a beautiful face, Moffitt • Hangzhou • 2024-11-27 10:39 @yebozzz: I'm sorry for not making it clear. What I meant is that in terms of proportion, the traffic of big keywords is large, the bid is high, and the orders are few, resulting in the majority of traffic coming from advertising. Small keywords, on the other hand, have orders through sales, so although the total traffic is small, the proportion of natural traffic is large.
yebozzz • Shenzhen • 2024-11-27 10:46 @容颜巨兽莫菲特: Oh, thank you for the answer! !
Saka Overtime Fish • Guangzhou • 2024-11-27 11:47 I will just share my own understanding of the logic behind advertising to boost natural rankings: advertising - the word is exposed and orders are generated - the number of orders for the product reaches the requirements of being on the homepage/page X, combined with the conversion of the product itself, etc., the natural ranking increases - the natural ranking is at the front, customers purchase through the natural ranking, and the natural traffic increases
Unobvious ID • Shenzhen • 2024-11-27 16:18 To put it simply, when placing an ad, big words can bring more exposure, but because the competition is too fierce and the order volume is insufficient, it is often difficult to maintain a good natural ranking position, and it may drop after a while. In contrast, long-tail words have less traffic and less competition. After placing an ad, two or three orders can allow you to occupy the homepage position, and the ranking is relatively stable. Although this method has less traffic, it can bring more continuous natural traffic. Compared with a product that customers see on the third or fifth page of a big word, and a product that is on the first page after searching for several long-tail words, which one do you think customers are more likely to buy?
Breezeeee • Hangzhou • 2024-12-03 14:23 @容颜巨兽墨菲特: I have a question for you. The poster is using a big core keyword, which has a high level of competition and may not be in a very good position. However, despite the poor position, the traffic brought by the big keyword should be higher than the long-tail keyword used by his colleagues, and the number of orders should also be higher than that of his colleagues. However, the poster said that his colleagues’ total number of orders is higher than his. What do you think about this?
cocoguo178 • Zhuhai • 2024-12-04 17:51 @Breezeeee: The correct approach is to find the general on the basis of the accurate, rather than finding the accurate on the basis of the general. Whether it is A9 or COSMO, the conversion rate is very important. Only with a high conversion rate can more natural traffic be promoted, and then bidding, bidding strategies and bid+ extensions will be effective. Think about the countryside surrounding the city from multiple points to the surface, and you will understand.
Meet the real • Shenzhen • 3 days ago @容颜巨兽莫菲特: I think it is very correct, thanks for sharing. The problem of the original poster is that he limited his own link words. The assumption at the beginning was verified to be invalid. This is the logic. But this Acos is already quite good. I am not qualified to comment.
Li Shang Wanglai - Find my Mecca and arrive. Agree with: Lost Uncle, Brick Moving Giant, Cather22, Nora l, arielfang more » I have two colleagues whose situations are somewhat similar to yours.
Colleague A's advertising ability is not strong, but she has several advantages:
1. Her intuition about products is quite accurate. That is, among the same type of products, she can always choose the products with higher ratings, lower return rates, and higher conversion rates, especially higher organic conversion rates. (I have asked her many times what her criteria are, but she seems unable to explain. I will just attribute it to intuition for now.)
2. Pays high attention to and has high requirements for pictures and listings. 3. Has weak advertising ability. The advertising ratio of almost all products is low. She mainly uses various operational methods to test conversion. For example, if it comes to price, she will repeatedly test promotion, price discount, prime, coupon, etc. to see which price method is more suitable for each product to have a higher conversion rate, and so on. She is very detailed in the methods and approaches, so the overall gross profit level of this colleague ranks among the top in the department's sales.
Colleague B, who used to be an advertising pitcher, has strong advertising capabilities. He has good control over the entire advertising traffic, logical thinking, keyword coverage, and advertising exposure and click-through conversion data. The only problem is that the advertising accounts for a very high proportion, almost 70% or more. The overall order volume and input-output ratio are not as good as those of Colleague A.
I have never understood why advertising is the core of operations. We have also tried to give advertising to advertising pitchers, but found that it is always not as good as expected. Later, I found that when the product is at a basic level and does not have a big advantage, it is more appropriate to use the input-output ratio as a starting point for various attempts in operations, and to adapt to local conditions.
Not every product is suitable for standard advertising logic, not all keywords are covered and it is good, not all big words are pushed on the homepage and it is good. Our thinking must always be dynamic, many things are changing, standards are not the only ones, sales and profits are the only goals to pursue.
This may be a bit off topic, but after seeing it, I suddenly thought of this and was inspired to write this down. Anonymous user • Jiangmen • 2024-11-28 11:14 Well said, operations cannot just start from advertising and blame all problems on advertising. But the product is assigned by the boss of the company, and you cannot choose it yourself. You can only do better in other aspects.
Li Shang Communication • Shenzhen • 2024-11-28 12:03 @Anonymous user thanks you for your recognition. Maybe the situation of each company is different. It may be more appropriate to allocate according to the operating style and take full consideration of success rate, operating willingness, etc.
No name • Shantou • 2024-11-29 15:02 This is a new perspective. It is true that not every product is suitable for standard advertising logic. Different products may have different operation methods.
Li Shang Communication • Shenzhen • 2024-11-30 14:31 @无姓名: Yes, sometimes standard products are found to be expensive and the products are not competitive enough or even lack core products, so the input-output ratio is not proportional.
Please call me Da Vinci Agree with: Heroes of Sui and Tang Dynasties, nekopen, Sangbiao1234, hahahaha, milk tea is delicious more » It is difficult to improve the keyword position of big words, so you usually place an advertisement order, but the number of your advertisement orders is not enough to improve the ranking of this keyword. The natural orders + advertising orders of others under this keyword must be much greater than yours, so you cannot get stuck.
If you follow your current method, you need to increase advertising investment and generate more orders to improve keyword rankings. The disadvantage is that increasing spending may lead to higher ACOS. Your colleague uses the method of surrounding the city from the countryside: ranking related long-tail keywords, and gradually driving the ranking of core keywords through long-tail keywords. The disadvantage is that this method is time-consuming and bottlenecks come quickly. In the end, you still need to enter the competition for big keywords. Anonymous user • Jiangmen • 2024-11-26 16:30 The key point is that I also use the long-tail keywords that my colleague uses, and I also get orders from the ads. I don’t understand why she can get so many more organic orders, and the total number of orders is twice that of mine.
Please call me Da Vinci • Shenzhen • 2024-11-26 16:33 Check if there are some long-tail keywords that rank higher than yours or that you don’t have, and then look at your conversion rate. Some listings that are well done in the early stages will have higher weights than others, and the natural traffic will be more inclined, which requires you to optimize.
Orange belt stripes • Shenzhen • 2024-11-26 16:47 @Anonymous user, take a look at his traffic words, search them, and see if your position is much different from his. Although I don't want to admit it, there are indeed such heaven-chosen links.
Nameneo • Guangzhou • 2024-11-27 11:05 @Anonymous user, is the main keyword of your colleague's link the same as yours? The advantage of her approach is that it costs less, but the disadvantage is that the bottleneck comes quickly. After the long-tail keyword ranks first, if you want to move up, you have to invest in advertising for big keywords. Your approach is to directly use big keywords. The advantage is that the upper limit will be higher than your colleague's, but the disadvantage is that the initial investment is much larger. To be precise, your link has not yet reached the mature stage. At present, the performance of advertising is better than that of your colleague. You only need to make up for the missing long-tail keyword advertising. The ranking should be higher than your colleague's link, but you still need to continue to invest in advertising.
Saka Overtime Fish • Guangzhou • 2024-11-27 11:59 It's too real. Many long-tail keywords don't have much traffic, and the promotion cycle is extended. To be honest, if RV and other factors cannot reach a competitive level within the target period, you still have to compete in the market to develop and get orders later... If you are not competitive, you will die.
Hao Moumou • Shenzhen • 2024-11-27 13:59 @Anonymous user Sometimes you really have to believe in luck. Some of the chosen links are inexplicably in a very good position. If you do a lot of categories, you will encounter such a chosen link. The product and ranking are average, but it occupies a good position inexplicably. If you replace it with a good product, the order volume will be even better (don’t believe that Amazon will be completely correct. Doesn’t Amazon have enough bugs?)
Anonymous user • Jiangmen • 2024-11-27 15:04 @某郝: This is just a typical example, but almost all of my colleagues' products have huge natural traffic, with less advertising costs and more orders. I feel that this is due to operational strength rather than luck.
Unobvious ID • Shenzhen • 2024-11-27 15:17 I feel that if the budget is sufficient, your links will start faster than his, and the traffic growth will be much smoother than his. But if the budget is limited, it is possible that the words are too big to handle, resulting in an awkward situation where your links are neither high nor low.
Please call me Da Vinci • Shenzhen • 2024-11-27 17:38 @Anonymous user: Your products are similar, but your price is much higher. Raising the price is a passive move because you started in the wrong direction. My suggestion is to start with a 10% coupon, keep the ads unchanged, and see if it will bring more orders, thereby boosting keyword rankings. You can participate in flash sales and other activities when appropriate.
Unobvious ID • Shenzhen • 2024-11-27 18:09 @Anonymous user I was in a similar situation to you before, with a limited budget, and I couldn't make any breakthroughs no matter how hard I tried to hit the core keywords. I found that my colleague was promoting the same product, with a much lower ACOs and better results than me. After a closer look, I found that he didn't even bid manually, but three bids were automatic, with a wide range of phrases with multiple big keywords. I couldn't figure it out at the time.
Su Shiyu • Xiamen • 3 days ago @不明显 ID:一语点中梦中人, I also have this problem. Competitors rely on money to hit big keywords to push up. I also insist on hitting core keywords, a very standard way of hitting, automatic broad phrases are accurate, but the budget is limited, and the traffic and order volume cannot be increased. Later, similar products were pushed up by colleagues, which is the way
Cross-border Fan Xiaoqin Agree with: Lin Xiaojun's Jin Xiaojun, lausyhi, hairy rhino, the goal is to have a daily explosion of orders, no name more » I won't repeat the points mentioned by many friends before, I will just mention some common points that I know but no one has mentioned.
The conversion rate of the host is 13%, and that of colleagues is 10%.
Compared with colleagues' advertising data, there are more exposures and high CPC, but fewer clicks, and higher conversion exposure and CPC, which means that the keywords used by the OP are larger and the traffic is wider.
You can try to check the first image, price, and the first 10 or so keywords in the title to see if they accurately hit the user's selling point. You can start from these aspects to compare your own advantages with those of your colleagues. Because your ad position has a lower click-through rate, it may be that your natural position has a lower click-through rate, so Amazon is more willing to push products with high click-through rates.
However, the poster's price is higher than that of his colleagues, but the conversion rate is higher, which means that he is better at writing link selling points than his colleagues, and his basic abilities are stronger than his colleagues. Don't be too anxious, and believe that you are better than your colleagues! Anonymous user • Jiangmen • 2024-11-27 16:19 Thanks for the suggestion, but it seems that the several groups of ads I have opened are very necessary. I really don’t know which part to reduce. I am also afraid that shutting down the ads will lead to a reduction in orders, which will make it more difficult to push them back later. Regarding reducing the advertising budget, does the big guy have any good suggestions?
Lin Xiaojun's Jin Xiaojun • Wenzhou • 2024-11-27 16:31 @Anonymous user If advertising is necessary, you can consider the following two operation ideas. The first is to confirm the time period of advertising, and then use the budget reduction + time-sharing budget method to ensure that the advertising budget can cover the time period with more orders, and adjust the rest to the price.
Or you can use a CPC adjustment method within 10%, shrink the CPC for three to four days, and the saved advertising fee can also be converted into the price.
However, both methods require testing, are slow to take effect, and may require a certain amount of patience.
In addition, historical data should be recorded to avoid being unable to roll back when fluctuations are too large.
Miss Bread 2024 • Shenzhen • 2024-12-09 15:48 @Anonymous user: Since your colleagues are all using broad or automatic search, but not precise search, then your product may be more like a non-standard product? You need to analyze the word type. For example, your product is blue, but similar products are available in black. It is very likely that a lot of invalid clicks and expenditures are wasted on the black keyword. You need to analyze all the words, including words with clicks but no expenditures, and words with clicks and expenditures but very high CPAs. First, control this part of the expenditure, and use the saved money to give to words with clicks, conversions, and good CPAs. Finally, adjust the expenditure structure for the words that perform well.
Anonymous user Agree from: wilson83, roarhorse, lovely Your situation is similar to mine. My colleague and I have the same link, but he started four months later than me, but his traffic is much better than mine. Our advertising methods and conversion rates are similar, and my ads are even stronger, but his traffic entrances are more than mine. Here is my summary after research (for reference only)
1. He has more buried keywords, because the keywords of the two links are all handled by me, and the search terms of my own links were randomly buried at the beginning, with many repeated keywords, and the relevance is relatively strong. The ST of his link is not repeated and buried some weakly related keywords.
Our category traffic is relatively concentrated, and his keywords are buried more widely. The ads are accurate + extensive + automatic, and the conversion of big keywords is good, and the natural ranking is high, which drives the natural ranking of small keywords. Therefore, his rankings in big keywords + small keywords are very high, and the overall traffic is very considerable. He has hundreds more traffic keywords than me. My traffic is relatively concentrated, and the number of orders for big keywords may not be inferior to his, but the position of small keywords is almost non-existent, because I didn't consciously bury them in the links at that time, which made my links relatively passive.
2. Pay attention to the total number of visitors in your and your colleague's business reports. Her conversion rate is not as good as yours if you only look at the advertising data, but her total conversion rate with natural traffic may not be lower than yours. Then pay attention to your traffic levels. For example, if your total number of link visitors is 10,000 and hers is 20,000, under the same conversion conditions, her orders are twice as many as yours. And her price is lower than yours, so her overall conversion rate may be slightly higher, which makes her slightly better than you.
Wukong10086 Agree from: Orange abcd, Miss Bread 2024 I think the poster should not underestimate himself. You see, your conversion rate is very good, much better than that of your colleagues. This is a good foundation for you to catch up. As for how to get more organic orders, I will give you a few simple suggestions for your reference:
I think you can consider refining the grouping. Re-examine the grouping of the campaign to ensure that the keywords are relevant and targeted. For example, refine the long-tail keywords, brand keywords, and product feature keywords.
Optimize advertising goals. Prioritize improving conversion rates and avoid blindly raising bids for traffic.
Optimize the time period for delivery. Some ERPs can provide relevant data and automated price adjustment programs. You can use data analysis to find the time period with the highest conversion rate and focus on delivery.
Combine A/B testing to verify the effectiveness of listing optimization, advertising creativity, and promotional activities, and ensure that each adjustment is based on data support. However, the time cost is relatively high, because it often takes several weeks to run sufficient data for you to make decisions.
Kriseyang - Amazon US seller for 3 years, mainly in 3C category, now independently leading the operation team Agree from: amzshuangmuzi, Miss Bread 2024 To increase natural orders is to place orders in natural positions. The original poster said that if the advertising budget is increased, the ACOS will directly explode. The underlying logic is still the problem of product conversion rate. Then, the price is higher than that of colleagues, which means that there is no competitive advantage compared with competing products. Why does the advertising have the current data? It can only mean that it did not grab the top position and could not compete with the top competing products.
Idea 1: To solve the conversion rate problem, it is recommended to sacrifice part of the profit and bring the price to the same level as that of colleagues.
Idea 2: In pursuit of profit, then at this time, expand the keywords based on the current advertisement, increase sales by expanding keywords, and indirectly achieve the goal of increasing organic orders
Shadowdaker - Going to work means having time to think Agree from: No Name, Miss Bread 2024 I feel like most people have misunderstood the true role of advertising. They only focus on advertising data, and only pay attention to exposure, clicks, click-through rates, conversion rates, and advertising orders.
The core purpose of advertising is to drive the increase in the natural ranking of keywords. Only in this way can the natural orders of products increase, the total order volume increase, and the proportion of advertising orders decrease. This is the so-called 28th law, with natural orders accounting for 80% and advertising orders accounting for 20%.
So you need to think more about how to advertise to increase your keyword ranking and drive natural traffic. Your advertising indicators are better than others, but your advertising may not improve the natural ranking of keywords as much as others. Anonymous user • Jiangmen • 2024-11-29 09:13 The last paragraph you mentioned is the main purpose of my post. I also know that my advertisement did not help my keyword ranking increase naturally, so I am very anxious and specifically seek the improvement methods from the big guys.
liudong1105 If you think of him as your competitor, just treat it as a joke. If not, first, use a plug-in to check the traffic share of all his search terms. If it's over 35%, see if you have hit it or not. If you have, compare the changes in your natural positions and ad positions (note that it's the morning shopping low peak, mid-morning shopping peak, and early morning shopping peak in the United States) in the same way.
If he is higher than you, or he is higher than you, can you avoid the edge? On the contrary, if you are higher than him, expand the natural position of this word more and let the natural position eventually replace your ad position. Also, if the traffic you both account for is less than 15%, or even lower, look at the correlation
If the relevance is medium, then focus on these words, so as to avoid the main keywords and high conversion words for your colleague. This is like you are using what you currently think is a superior horse to compete with your colleague's superior horse. In fact, your natural position and advertising position are not as good as your colleague's. The result can be imagined. We don't necessarily have to fight hard for high-traffic words. In the early stage, we can gradually penetrate from the opponent's weak links, so that you can avoid being trapped in a positional war. If you think what I said is wrong, just take it as a joke.
Lin Xiaojun's Jin Xiaojun Agree from: Orangeabcd, jiesse, no name Consider the balance between price and advertising costs
The original poster, you can try it yourself. Take out part of the advertising budget and convert it into the price. Lower the price through activities or discounts to make the price competitive. Then see if the final comprehensive profit changes.
Generally speaking, if you think that advertising accounts for too large a proportion, or the profit margin is limited, you can consider this idea. However, at the beginning, the change in advertising budget can be more moderate to avoid losing the basic base of traffic.
Anonymous user Agree from: dd12356, a1214151718, The Monster of Face Moffitt, Liang Yueyue 1995, On the Waterside If you are from the same store, you can download the purchased product report to see if your own advertising group is selling your own products. Maybe your advertisement is selling other products, but your natural orders are not small. If you are not from the same store, maybe your colleague's products are really good and more popular. Sometimes a small difference can make a huge difference. Lightchaser • United States • 3 days ago If the advertisement is not placed for ASIN, but for other sub-entities, it will also be counted in the advertising sales of the ad group.
wu18276360806 - Understand the logic and copy the mode His click-through rate is 50% higher than yours. He may have a higher output in the same position. Secondly, more of your keyword transactions come from words and core words, but the order volume is not enough to drive these keywords up. You can increase the budget and observe the ranking. I don’t know what the average order value of you and your colleagues is in similar products. I think the greater possibility is that his natural performance is better than that of similar products, and you just have good advertising performance. You can pay attention to brand analysis and compare the keyword click-through rate and conversion rate of you and your colleagues. Anonymous user • Jiangmen • 2024-11-28 09:45 My colleague's price is relatively low compared to similar products, but because he controls his advertising expenses very well, he has a lot of orders, so his profit is not bad. If I set the same price as him, my profit will be terrible.
wu1827636080 6 • Hunan• 2024-11-28 09:55 Go to brand analysis to compare click and conversion rates, as well as traffic composition. There shouldn’t be a company that doesn’t provide data.
wu18276360806 • Hunan • 2024-11-28 09:56 @Anonymous user It is very likely that your performance is not as good as the other party's. Also, where are your advertising orders concentrated and where are his?
Twenty-three-three Nothing to say Agree with: One House Two Cats, jiesse Have you analyzed the traffic sources of your colleagues to see if there is any related traffic, such as whether it is bound to the FBT of a product with large traffic, the traffic circulation of the store, the related recommendation position of the page, etc. These traffics are not expensive and have good conversions. If you think your colleagues have more natural traffic, then you can analyze more finely where his natural traffic comes from, whether there are many keywords included, whether the position is good, and whether the related traffic is in place. Anonymous user • Jiangmen • 2024-11-27 16:11 May I ask where can I find the specific traffic sources? I can only use software to check, and I have also attached a picture, which does not show very specific information, just the proportion of advertising traffic and natural traffic.
Lin Xiaojun's Jin Xiaojun • Wenzhou • 2024-11-27 17:13 @Anonymous user: If you want to associate traffic, you can use the *家精灵 web version to query, which will show the associated type (bundled purchase) and drainage time; if you want to know the source of natural traffic and advertising traffic, you can use *柚 to see which words and what type of traffic they are.
Anonymous user Your conversion rate is higher than your colleagues, and your ascos is also better controlled than your colleagues. Then, if you give enough advertising budget and increase the advertising orders, the total order volume will increase, and the weight of keywords will definitely increase. It can drive natural traffic and increase the proportion of natural orders, or should you prioritize the total order volume? Anonymous user • Jiangmen • 2024-11-27 16:14 I did try to maximize the advertising budget before, but the results were not satisfactory. The number of orders did not soar as expected. The ACOS of the month exploded, and the profit was so low that the boss warned me. After continuous adjustments, I finally reached the current balance. So now I am looking for ways to increase the natural traffic and natural orders.
Anonymous user • Guangzhou • 2024-11-28 16:40 @Anonymous user If you don't use ads, there are flash sales recommendations. Just apply for flash sales. To promote a hit product, you must frequently hold events, and at least 2-3 LDs a month. Although the profit will be lower in the early stage. In the long run, the number of orders and rankings can increase, and the proportion of subsequent advertising will also decrease; if the volume is increased, you are still afraid of no profit. It depends on whether you can withstand the pressure in the early stage. hh
Anonymous user Agree with: The Monster of Face Malphite, Open Society, ccdzd1, Mdrsyen, black melody more » I calculated that your average customer order value is about 68, and your colleague's average customer order value is about 54.5. You also said that the products are similar, but the appearance is slightly different, so the price factor is also related. Anonymous user • Jiangmen • 2024-11-26 17:15 Yes, because as I said, my advertising share is too high. In order to make the profit look better, I can only increase the price a little bit.
Cross-border rookie • Shenzhen • 2024-11-26 18:21 Reduce the advertising budget, lower the product price and observe whether the keyword ranking increases. If the conversion rate increases, the ranking should also increase quickly. If the keyword ranking is not good enough, consider whether to increase the budget for the keyword.
hihou12333 • Chengdu • 2024-11-27 09:45 @Anonymous user I don't know if the price of your product has a big impact. If it is price sensitive, I suggest you don't raise the price too much. You can do a deal and reduce the advertising.
BeautifulGirl • Shenzhen • 2024-11-28 17:11 @Anonymous User, in order to make the advertising data look good, that is, ACOS, you increased the price and sacrificed conversion and natural traffic. It is inevitable that the advertising share is high.
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