Traffic and conversion rate both increased! Amazon's new feature is online!

According to the Wall Street Journal, Amazon is testing a new feature called "Buy Again" on its app, which aims to guide more buyers to repurchase products.

In the past, the "Buy Again" option only existed on the "My" page. But now Amazon has placed this feature on the homepage in order to increase its weight.

What are the benefits of this feature for sellers? Huge benefits! ! ! !

Can increase repurchase rate!

This function is placed on the homepage and can be seen by consumers as long as they open it. Consumers will judge whether the things they have bought are "good to use" or "not good to use". As long as they are satisfied with the product, they don't have to spend time searching and buying it again the next time they want to buy it. They just need to place an order with one click. It not only ensures quality but also saves time.

It can be seen that Amazon is trying to enter the social field. This function is very similar to the like and comment functions in Moments. Users can select the product they consulted with their friends and click [Share]. The user's friends will receive a message to enter the Amazon app to view the product details and make comments and suggestions.

After friends reply, users can view their friends’ feedback and comprehensively consider whether to purchase the product.

This feature is of great benefit to both sellers and consumers. It greatly reduces the problem of high product return rate ; sellers can integrate friends' opinions to greatly avoid the trouble of being dissatisfied with the product; at the same time, if friends are willing to buy, it also increases the conversion rate of the product.