What should I do if there are no orders on the Amazon homepage for my keywords?

What should I do if there are no orders on the Amazon homepage for my keywords?

After trying my best, I finally got a keyword ad for my product on the homepage, but why are the orders still so few or even nonexistent?

To address this issue, we must first determine whether the ad space is really on the homepage. If we use the same computer, the same IP, and a browser to frequently search for a keyword and click on the same link, the computer system will have a record cache, which may cause our link to appear on the homepage. But this is just an illusion. We can change the browser, computer or network to check, or directly use third-party software such as Oulu to check to see if this keyword is on the homepage? After multiple verifications, if the keyword ad space is indeed on the homepage, let's analyze it from the following three points.

First, the link quality is not up to par. Many novice sellers will seize a certain high-traffic keyword to run ads and push the link to the homepage during the new product period, resulting in high exposure and low conversion of the link. The reason for this is also very simple. We are not a big brand, there is no brand effect, and there are no comments in the early stage, or there are few comments, so we cannot compete with other big links on the homepage. Therefore, it is recommended that when you encounter this situation, you should immediately reduce the advertising cost and adjust it to a position suitable for us to place orders.

Second, the keywords are not accurate. If the seller promotes an inaccurate keyword, the order volume of the product will definitely be very low. For example, the seller's product is a cup, and the keyword for advertising promotion is a spoon. Although there is a connection, it does not match the needs of consumers, so the order volume will definitely not increase, and the exposure and big data will also be extremely poor. In addition, the keywords on the homepage are likely to be general words with large traffic. The traffic is very large, but there are many products covered, resulting in a low product conversion rate. For example, during the peak Christmas season, our product is a night light, and Christmas gift is used as the keyword. As a result, when searching on the front desk, it was found that various products appeared on the homepage, such as Christmas trees, candles, dolls, etc., and our products may not be what consumers need. Such large and general keywords basically do not have a very high conversion rate.

Third, the problem of product selection. Our products may be highly homogenized and have no outstanding selling points, resulting in low click-through rate and conversion rate. At this time, we can first optimize the main product picture, highlight the difference from surrounding products, ensure the click-through rate, and then reduce the budget and bidding, reduce ineffective spending, analyze the comments of competitors, QA and other aspects to optimize and upgrade product selling points. In addition, if our product is a niche category, it can rush into the top 100 with five single rankings, which proves that there is little customer demand for this product and the market competition is very small. Even if it is on the homepage, the number of orders will not be large. Finally, I suggest that you do not blindly rush to rank, find an ad position that suits you and take root, the effect will be the best.

<<:  New product promotion strategy mind map

>>:  Amazon logistics tips to avoid pitfalls!

Recommend

Amazon has perfected several features!

text Many of Amazon’s designs have always been a ...

Microsoft successfully joined the group chat! Entering the e-commerce field through Bing to compete with Google Shopping!

<span data-shimo-docs="[[20,"微软通过Bing进军电商领...

[DNY123 Cross-border Morning News] Malaysia extends "full lockdown" measures, Shopee will adjust transaction service fees from July 1

Tuesday, June 15 《DNY123》>>>Cross-border ...

Amazon Logistics New Changes! Non-compliant shipments will be rejected

Amazon has always had strict regulations for reple...

Amazon Review Practice - How does the review work? An inventory of Amazon review channels?

<span data-shimo-docs="[[20,"一、亚马逊测评渠道大盘点&...

Amazon gets "underperform" rating! Share price plummets amid inflation!

<span data-shimo-docs="[[20,"获悉，据外媒报道，近日法国...

How do sellers mine and optimize Amazon backend keywords?

Amazon sellers must optimize keywords if they want...

Amazon and TikTok are rumored to be joining forces, but don't be misled by the media

Normal, once there is data abnormality, such as s...

Cross-border e-commerce SaaS service provider "Lingxing ERP" received 200 million yuan in Series B financing, led by Tiger Fund

On May 28, the cross-border e-commerce SaaS servic...

Product selection sharing丨Amazon sellers should pay attention to these 5 categories in Q1 2022!

It is understood that 2022 will be a challenging y...

Amazon's on-site and off-site marketing systematic skills analysis examples

What I’m going to share with you today is - Amazo...

The tariff threshold has helped Chinese sellers to attack Amazon! After local businesses were eroded, the United States began to get anxious

Chinese sellers have always been the top players o...

Amazon best-selling listings extreme optimization

What I want to share with you today is the ultima...

What is TospinoMall? TospinoMall Review

TospinoMall is a cross-border e-commerce retail pl...

What is Dragon Wizard? Dragon Wizard Review

Dragon Guide, founded on October 14, 2004, focuses...