On the Amazon platform, sellers must comply with a series of regulations and prohibitions in their operations to maintain platform order and consumer rights.

Today, Zhaodanmao will share with you nine forbidden areas that sellers need to avoid when operating on Amazon to avoid the risks and losses caused by illegal operations. Only by understanding and complying with these regulations can sellers better conduct business on the Amazon platform and improve product sales and brand image.

Nine forbidden areas for Amazon operations

① Don’t cross the “red line” of manipulating comments

On the Amazon platform, the following behaviors will be considered as manipulating reviews, so please do not try:

1. Ask friends and family to help post comments, whether for yourself or your opponents.

2. It is absolutely not allowed for you or others to leave false reviews for yourself or your opponents.

3. Trying to get a positive review by refunding, returning or giving away items will not work.

4. Trying to exchange a positive review for a refund? This transaction is not allowed.

5. Combining variants to obtain concentrated positive reviews and increase star ratings is a violation of regulations.

6. Leave a bad review for yourself and a good review for Amazon? This strategy doesn’t work.

7. Trying to gain positive reviews through gifts, discounts, coupons, or using social media, websites, or purchased review services is not allowed.

If you are found to be manipulating reviews, the consequences are very serious: you may have your traffic restricted, reviews deleted, products removed, your account banned, funds frozen, and you may even face legal action.

② The “minefield” of product details page

Avoid creating duplicate product detail pages: If you see that a product is selling well and you have it in stock, don’t rush to create a new page.

Follow the variation rules: Do not use variations incorrectly, and do not combine, split, or create product listings at random, as these are prohibited behaviors.

Accurately select product categories: Amazon has strict requirements on product classification, and misclassification is not allowed.

Keep the information on the detail page authentic: Providing false information will violate the rules, so the content on the detail page must be credible.

Use keywords with caution: Keywords must be relevant to the product. Do not pile up a large number of hot words that are irrelevant to the product.

Sales of digital products must comply with regulations: only physical software can be sold, and activation codes or registration links cannot be sent via email or Amazon messages.

Do not change the way products are displayed at will: New products should be displayed on new pages, and the original display method should not be changed at will.

③ The “switch” that triggers authenticity review

Audits may be triggered for the following reasons:

1. The Amazon system has “targeted” you: Products without brands or trademarks, or special products that require special certification; new stores, new products, and information changes may trigger an audit.

2. Complaints from brands: Selling other people’s products without permission, using other people’s trademark titles, pictures, descriptions, packaging, etc.

3. Buyer complaints: fakes, not as described, non-original, complaints after use, and even malicious complaints.

④ The "alarm" of ODR exceeding the standard sounded

In operation, ODR may exceed the standard due to the following reasons:

1. The quality of the goods is not good, this is the main problem.

2. The logistics is not good and the goods cannot be delivered in time.

3. Poor service attitude and failure to reply to buyer’s message in time.

4. Other aspects: Be more sensitive, monitor account performance frequently, and pay attention to other indicators.

⑤ Avoid sensitive word "minefields"

When writing product titles, be careful not to mention other brands and don’t use sensitive words. Some sellers want to take advantage of big brand traffic, but they are easily reported.

Zhaodanmao has prepared a complete list of Amazon sensitive words for everyone. Sellers in need can contact customer service V: FLA66668888

Also, don’t put sensitive words in the background search terms, so as not to be caught by robots and removed from the shelves. If it is removed from the shelves, check the notification in performance immediately, check the title, description, search terms, etc. to see if there are sensitive words, and change them immediately if there are.

⑥ The “curse” of brand abuse

These situations may be considered brand abuse:

1. Complaints about brand functions, regardless of success or failure.

2. Repeatedly register, cancel, re-register, and cancel in one store.

3. There are too many brand-authorized stores, and there are also performance issues.

4. There is a problem with the trademark itself, such as a trademark that has been exposed.

5. There are issues with the brand attorney, such as a record of sanctions, lack of qualifications in the state, too many registrations, etc.

⑦ The “fuse” for the brand to be removed

Brands may be removed because:

1. There are many brand complaints and the success rate is low.

2. Violations on other platforms or multiple store brands.

3. The registered trademark status is incorrect.

4. There are more than 5 brands registered, authorized or whitelisted.

5. The brand is not registered by yourself. If it is a problematic brand, it may be easily regarded as abuse.

6. Used the registration information of other stores.

⑧ The “trap” of phishing emails

How to identify phishing emails:

1. Check the sender, click to view the detailed information, and confirm whether the email address is complete.

2. Check for spelling or grammatical errors.

3. Don’t click on the link directly, enter the URL in the browser to check.

4. Amazon will not ask you to confirm your data or enter a password.

5. Check your email address to confirm the authenticity of the information.

6. If you have any questions, you can send suspicious emails to [email protected]

⑨ The "hidden arrow" of malicious clicks on ads

If you think your ad has been maliciously clicked, you can do this:

1. Download the advertising report and find out the keywords that have been clicked many times but have not converted.

2. Open a case and contact the advertising customer service, tell them the problem, advertising time, campaign name, invalid click keywords, etc.

3. Customer service will check for invalid clicks, and if confirmed, the advertising fee will be refunded.