What is Blibli? Blibli Review

Since its establishment in 2011, Blibli has delivered curated products through partnerships with reliable sellers and collaborations with renowned brands. Currently, Blibli showcases 20 product categories with tens of millions of quality products from hundreds of thousands of partners. Blibli has the widest range of payment methods and delivery options in Indonesia. Blibli is known for its free shipping, customer service, best return policy in the industry, and original product guarantee.

Blibli integrates omnichannel business-to-business (B2B), business-to-consumer (B2C), and business-to-business-to-consumer (B2B2C). Blibli has made several major acquisitions throughout its journey to support its business model, increase its service portfolio, and sustainably strengthen its business.

In 2017, Blibli acquired tiket.com to encourage expansion in the travel sector, including transportation and accommodation booking services.

In 2021, Blibli acquired PT Supra Boga Lestari Tbk, a company that manages high-end supermarkets such as Ranch Market (a leader in the fresh food market) and Farmers Market, to strengthen its omnichannel strategy.

history

Blibli was founded in 2011 by Kusumo Martanto, Martin Hartono and others with support from GDP Venture, a venture capital fund under PT Djarum.

Given the challenges of leveraging technology to grow the retail industry, the founders were motivated to come up with solutions to the logistical difficulties that prevent businesses, especially MSMEs, from reaching the wider market. This passion has enabled Blibli to directly support the country’s economy in a sustainable manner.

From the outset, Blibli has adopted a managed marketplace approach through system-based curation to provide quality products and services from trusted sellers. Blibli works with brand owners and principals, authorized distributors, and trusted business owners, including Micro, Small and Medium Enterprises (MSME) players, to become selling partners on the company’s platform.

Blibli itself is an abbreviation of the Indonesian word “beli-beli” (which means “to buy” in Indonesian). The founders chose this name because it is easy to remember and type into search engines.

Products and Services

Blibli's main focus is customer satisfaction, meeting customer needs through innovation, features and services. Blibli offers many benefits to customers when shopping online, from curating products and sellers to ensuring authenticity.

Classification

Blibli is the first e-commerce platform that provides high-quality products and services for every aspect of customers' life journey, whether at home, at work, at school, for special occasions or to curate travel and experiences. Through its complete ecosystem, from Bliblimart and Ranch Market, the No.1 in omnichannel groceries, to consumer electronics - online and offline brand flagship stores; and tiket.com, the market leader in Indonesia's OTA.

To enrich its omnichannel ecosystem, Blibli offers products in the following categories:

• Daily needs and fresh products (Bliblimart, Ranch Market and Farmer's Market)

• Officially warrantied electronics and equipment, such as cameras and computers

• Health and Beauty

• Mother and Child

• Airline and train tickets

• Hospitality and Tourism

• car

• Original fashion products

• Bill payments. From land and building tax (PBB), vehicle registration (Samsat), National Healthcare System (BPJS), credit cards to internet, and many other bills.

Payment Methods

Blibli works with trusted partners to provide multiple payment methods in the Indonesian e-commerce industry. These include Blipay, Blibli Paylater, blu, transfer via virtual account, OneKlik, credit/debit card, cash on delivery (COD), installment payment without credit card, branch payment, online banking and e-money. Blu, the embedded banking solution available on our platform, is also integrated into Blipay for frictionless and secure payments.

Shipping Options

Blibli provides fast, convenient, affordable and the most comprehensive delivery service in Indonesia's e-commerce industry by cooperating with more than 21 logistics partners, including an in-house service called BES Package to meet various challenges in Indonesia's logistics field.

Blibli is also a pioneer in 2-hour delivery services, freight, standard time, select delivery time, express, same-day and instant.

Blibli has the most complete suite of omnichannel services in Indonesia:

• Blibli In-store (meeting customer needs by extending Blibli's online store advantages to offline stores)

• Click n Collect (buy online and pick up at any location of the customer's choice)

• Blibli Mitra (Blibli’s omnichannel solution that connects offline micro-merchants such as grocery stores to the digital space and ensures the best after-sales service in the industry through a money-back guarantee policy)

• Blibli is the first e-commerce platform in Indonesia that integrates and connects to the digital banking platform application service (blu).

Blibli also collaborates with PT Supra Boga Lestari Tbk to develop service options that cater to daily needs through a complete, seamless and integrated retail experience both online and offline.

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