Beware! Amazon's best-selling products have become the first to be closed down, and 39 accounts in Shenzhen have been frozen!

Beware! Amazon's best-selling products have become the first to be closed down, and 39 accounts in Shenzhen have been frozen!
2021 is already midway. If we were to pick a keyword for the cross-border circle in the first half of the year, the word "account blocking" would definitely come to mind. From the second and third review storms at the beginning of the year to the current wave of severe crackdowns caused by illegal activities such as fake orders and reviews, the shadow of account blocking seems to be lingering, and one will be involved in it if one is not careful.

 
Recently, a popular toy on Amazon became a fuse, triggering a large-scale account ban due to copyright infringement issues.



Stress-relieving toys are popular on Amazon, but they pose various infringement risks!


In the past six months, a stress-relieving toy called Rat Killer has become popular on Amazon. The product was first launched by FoxMind five years ago, and became popular during the epidemic due to its fun gameplay of relieving stress by squeezing bubbles.
 
▲ The picture comes from Zhiwubuyan


After the Rat Killer became popular, many sellers saw the business opportunity and competed to sell or imitate it. However, amid the sales boom, a series of infringement disputes also followed.
 
As early as last year, FoxMind had registered the graphic trademarks 90261429 and 90261393 of Rat Killer. And not long ago, FoxMind registered the word trademark "Pop It". Keywords including POP IT!, FIGURE IT, MAP IT!, etc. cannot be used, otherwise it will trigger the risk of infringement.
 
  ▲ The picture comes from Zhiwubuyan

In addition to trademark registration, this product has also applied for a large number of patents and copyright works. If this product is sold, it will also face the risk of patent litigation.
 
  ▲ The picture comes from Zhiwubuyan

39 sellers’ accounts have been frozen. How to avoid infringement risks?


Currently, FoxMind has entrusted EPS Law Firm to file a lawsuit against sellers suspected of trademark and patent infringement. Under the strict investigation of relevant departments, 39 Shenzhen sellers’ accounts have been frozen.
 
  ▲ The picture comes from Weibo

A seller of rodent killer said that the product had previously been complained about because the keyword contained "pop it", which led to the link being removed from the shelves. After the product was redesigned and put on the shelves, the use of the word was avoided, but it received another complaint, indicating that it was suspected of copyright infringement.
 
  ▲ The picture comes from Zhiwubuyan

Another seller admitted that the company had to abandon all of its 700+ rodent-killing products in stock, resulting in a loss of more than 10,000 yuan. Although they were reluctant, they had to take the products off the shelves in a timely manner for the sake of their account security.
 
  ▲ The picture comes from Weibo

During the epidemic, affected by factors such as home isolation, business closures, and unemployment, relieving stress has become a major demand of consumers. Therefore, all kinds of simple and easy-to-play, fun and stress-relieving toys suitable for all ages have become popular and dominated the rankings of major websites. Under this trend, many sellers followed suit and bought shares to seize the opportunity to grab a wave of dividends.
 
However, while these decompression toys are extremely popular, they also pose many potential infringement risks. Many sellers’ products are complained about as soon as they are put on the shelves due to triggering various infringement risks, resulting in product removal, inventory abandonment, and even account closure.
 
As we all know, Amazon has always attached great importance to the protection of intellectual property rights and has severely cracked down on illegal and infringing behaviors. Therefore, when selecting products, sellers need to carefully check product-related information to avoid infringement risks and cannot blindly follow the crowd and choose hot-selling categories on the market.
 
Sellers can effectively prevent infringement by:
 

1. Conduct a thorough search of the intellectual property rights of products when selecting them.
2. Understand the supply information of the product and ensure the legitimacy of the supply channels.
3. When listing, use original pictures, titles, text descriptions, etc.
4. Pay attention to the details of the source of goods and check whether the supplier provides the same source of goods to different sellers at the same time.

 
Whether it is fake orders and reviews, or infringement of intellectual property rights, it may become a fatal lead to account suspension. Therefore, for sellers, only compliant operations are the long-term way to gain a foothold on Amazon.



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