What should I do if Amazon gets a one-star bad review during the new product launch period?

If the most annoying thing for Amazon employees is bad reviews, then what is even more annoying for Amazon employees? It is the one-star bad reviews during the promotion period of new products.

Because new products are different from old products, the evaluation values ​​of new products are almost all starting from zero. If a one-star bad review comes at this time, it basically means the death of this listing. If unfortunately a large amount of inventory is released, it will be even worse. On the contrary, old products will not be ruined by a bad review, because old products will still have other aspects of traffic and weight, and time will wash away everything.

Today, let’s discuss solutions from three aspects.

01 Conventional

When a bad review comes, the first reaction is of course to find the contact email address of the buyer of the bad review through various channels, and actively contact the buyer, hoping that he will show mercy and give our "Xiao Xin" a chance to live.

Generally speaking, some buyers’ email addresses can be found by yourself, but some buyers’ email addresses need to be dug deeper through some auxiliary tools. At the same time, the wording of the email is also very sophisticated. You cannot use the routine of domestic e-commerce and talk about compensation or refund at the beginning. Instead, you should uphold the attitude of after-sales service, ask the customer why the bad review is given, and actively solve it. If the customer is interested during the negotiation process, you can compensate or refund, but you must be very careful in the wording, otherwise it will not be worth it if you are targeted by Amazon.

02 Skill Type

This is also the most common way that everyone thinks of, that is, "dilution"! By increasing the number of good reviews, the impact of bad reviews can be diluted. However, we all know that during the promotion period of new products, there will not be so many continuous orders and good reviews. Especially in the case of bad reviews, the traffic will drop off a cliff, and it will be worrying to get orders, not to mention good reviews.

So at this time, we need to rely on some external forces. For example, fake orders, fake direct reviews, or customized ratings. Although this method is more opportunistic, it is also a simple and effective method, and it can be effective in the short term and will not affect the promotion progress.

But the disadvantage is that Amazon is now very strict about "brushing", so whether the positive reviews can be displayed as desired is another question.

03 Simple and rough type

The simple and crude solution is to "delete"! As for how to delete, everyone has their own way. A more convenient way is to find a service provider to help you solve it. The advantage is that it is quick and convenient, saves worry and effort, but the disadvantage is that it costs money. Or you can contact Amazon officials to indicate that the negative review does not match your product and request deletion. At this time, Amazon will ask you to provide a series of evidence, and you can submit it according to the requirements.

The advantage of this method is that it will not affect the safety of the store. The disadvantage is that it is a long and time-consuming process and may not be successful in the end.

A bad review is fatal to a new product, so when we are not clear about the development of the product, we can appropriately release less product inventory to prevent being caught off guard when problems arise. Of course, we hope that there will be no bad reviews when promoting new products, which can give us enough time to proceed slowly.