▶ Video account attention cross-border navigation On Amazon, the world's largest e-commerce platform, a large number of sellers choose to start their online businesses on this platform every year. There are also a large number of sellers who are scrambling to develop their own territories in this territory, but in the end only a few can become top sellers and get a piece of the tempting "cake". To increase your Amazon business, you must keep up with the competition and quickly learn which strategies work and which don’t. Here are ten tips to help you find the right direction to increase your Amazon business. Competition on Amazon is fierce, and one of the biggest differences that separates one seller from another is price. This doesn’t have to be a barrier to profitability, though. You must use price competition to help determine which products are worth promoting on the marketplace. Only sell items that are profitable enough to ensure a reasonable rate of return, but don't forget to factor in inventory, order fulfillment, and administrative expenses. Spending a lot of time listing your products is not only time-consuming but also potentially unproductive, and your time could be better spent on marketing, customer engagement, and other key business strategies. Using Amazon’s automatic listing tool can help you list your products in bulk, saving you valuable time and money. Amazon Professional Merchant Subscription If you plan to upload a large number of products, Amazon's Pro Merchant subscription is an essential tool for you. The normal seller fee is $0.99 per transaction, but with Pro Merchant, you only need to pay $39.99 per month to upload as many products as you want on Amazon. This means that if you have 100 transactions per month, you will pay an average of $0.40. However, if you have 1,000 transactions per month, the fee per transaction will drop to $0.04. Consider using Fulfillment by Amazon (FBA) In fact, most of the top sellers on Amazon use the FBA option. With this service, you simply send your inventory to an Amazon warehouse and Amazon takes care of the rest of the shipping process. In addition, FBA's storage and transportation fees generally offer discounts to Amazon sellers, and the cost-effectiveness is generally higher than that of third-party logistics cooperation. The Buy Box is the opportunity that all Amazon sellers dream of to increase sales, but getting the Buy Box also requires sellers to meet specific criteria, including:- Overall performance of sellers
Optimize for search engines Amazon has a lot of sellers, so it is important for buyers to be able to find your products. Amazon will look at the keywords in your product title to rank your listing, so sellers need to include as many keywords and relevant information as possible in the 500-character title. Customer reviews and positive feedback on Amazon are extremely important. Studies show that 97% of buyers check product reviews before making a purchase decision, and positive reviews can increase sales by 18%! Advertising on Amazon is a great way to increase exposure and sales. If you are a new buyer or looking to increase product awareness, we recommend that you try the Sponsored Products option. Product promotion will display your products below the search results or on the product detail page. It should be noted that this service is paid, but it is pay-per-click, so you only pay for what you use. In addition, Amazon will also provide sellers with first-time use discounts. In addition to Amazon, your content marketing on other websites can also effectively attract potential customers to visit your Amazon products. Here are some other forms of marketing for off-site traffic: Understanding Amazon's rules is very important for business success. If you go against them, you will face the risk of your account being frozen or completely closed. Only by being familiar with all the rules can you use them to achieve higher sales performance. Disclaimer: This article is copyrighted and may not be reproduced without permission. |