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As we all know, reviews have always been a hot topic among Amazon sellers. It not only improves the ranking of sellers' products in search results, but also gives sellers the opportunity to optimize products through buyers' reviews to gain more buyers' favor. Therefore, when a product does not receive enough reviews, many Amazon sellers will not choose to sit and wait for death, but will take the initiative to attack - brush reviews. But at the same time, it is also well known that Amazon has always banned and cracked down on fake reviews on the platform. Just in recent days, Amazon has also taken two companies that create fake reviews to court. Amazon takes two companies to court over fake reviews It is learned that recently, Amazon took two companies, AMZTigers in the UK and TesterJob in Spain, to court because the two companies helped sellers create false five-star reviews on Amazon.
Cross-border navigation , warning! Amazon sued two companies for fake positive reviews! #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account focuses on cross-border navigation
Among them, the company involved, AMZTigers, has 62,000 reviewers worldwide . These reviewers will give five-star reviews after purchasing products designated by sellers on Amazon. In addition, it was also learned that the whistleblower of the company involved in the case, TesterJob, was actually an internal staff member of the company. The reason was that after many staff members purchased designated products, the seller neither reimbursed the purchase costs nor paid the review fees, and the seller had been out of contact. Speaking of this, it reminds me of a seller in the seller communication group who recently reported that a competitor used Facebook to look for reviewers for his products, and then refused to refund the money, which almost caused the seller's product to receive bad reviews. ▲ The picture comes from the seller communication group Some sellers complained that whoever works on Amazon has not had their links manipulated and received bad reviews? It’s really frustrating. ▲ The picture comes from the seller communication group It can be seen from this that when Amazon sellers are on the road to brushing reviews, they must not only be wary of being discovered by Amazon, but also strictly prevent competitors from using brushing reviews to make a fuss. It can be said that every step is very difficult. When it comes to Amazon's strict control over false reviews, in addition to this recent incident, I believe many sellers will also think of last year's "terrifying" Amazon account ban wave. The trend of reviews continues, and a large number of seller accounts have been closed! It is learned that in May 2021, Amazon found more than 13 million fake reviews involving more than 200,000 sellers and took measures to close their accounts. Among them, Chinese sellers accounted for a considerable share. Therefore, what followed was that a large number of Chinese cross-border e-commerce sellers’ stores were closed by the Amazon platform. Not long ago, Xinghui Holdings, the parent company of Zebao, and Tianze Information, the parent company of Youkeshu, which were once involved in the account blocking storm, disclosed their 2021 performance forecasts. Due to the severe impact of the "Amazon account blocking" incident, their annual net profit losses exceeded 100 million yuan, which can be said to be heavy losses. Based on this, we learned that during the account suspension period, in order to avoid "going against the wind", Amazon sellers did reduce the trend of looking for reviews. However, at the beginning of this year, reviews have revived. It is like a wildfire that cannot be extinguished, and spring breeze blows to life. ▲ The picture comes from the seller communication group Fake reviews are rampant despite repeated bans, but Amazon is also undefeated and becomes more and more powerful with each fight. Amazon acts with vigor and determination, with policies and regulations advancing side by side!It is learned that as early as 2016, Amazon formulated a policy of "banning incentivized reviews". In 2020, Amazon blocked more than 200 million suspected false reviews. As of now, Amazon has about 10,000 employees worldwide responsible for monitoring store behavior, including phishing and product reviews. On Amazon's Seller Center page, Amazon's sales policy and seller code of conduct clearly state: Amazon has a zero-tolerance policy for all violations of manipulating buyer reviews. If a seller is found to have attempted to manipulate buyer reviews, immediate action will be taken, including but not limited to: - Immediately and permanently revoke the seller’s selling privileges on Amazon and withhold funds;
- Permanently remove the product from Amazon;
- Taking legal action against the Seller, including litigation and referral to civil and criminal law enforcement agencies;
- Publicly disclose the seller's name and other relevant information.
Amazon's swift action in bringing the two review-brushing companies to court is undoubtedly another wake-up call to sellers, reminding them to operate in compliance with regulations. Here, we would also like to remind sellers that crossing the line may make you feel good for a while, but you will be punished if you are caught. Complying with regulations, doing a good job of product quality control, and not making mistakes are the keys to long-term success on Amazon.
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