|
▶ Video account attention cross-border navigation The annual promotional carnival "Double Eleven" ended passionately last week. E-commerce platforms such as Tmall and JD.com were extremely popular, achieving sales of over 100 billion yuan, and domestic e-commerce sellers also made a lot of money.
Domestic e-commerce promotions are very grand, and cross-border sellers are also welcoming the holiday sales season. However, in comparison, this year many cross-border sellers have mediocre returns from the peak season buff, and the slightest sign of explosive orders is gone in a flash. To make matters worse, as Black Friday and Cyber Monday are approaching, a consumer boycott movement has been launched abroad, calling for an end to major promotions such as Black Friday. The sales volume has not yet reached halfway point, but the company has collapsed? The United States has launched a campaign to boycott Black Friday! It is learned that many netizens on the American forum reddit are currently spontaneously organizing the "Blackout Black Friday" movement. It is reported that because employees in the retail and hotel industries have been underpaid and over-exploited for a long time, and even faced a crisis of unemployment, they called for a general strike as the big sale approaches, and at the same time called on consumers not to consume on Black Friday. Many participants believe that big promotions such as Black Friday and Cyber Monday are essentially consumer traps, where retailers deliberately raise prices before sales and then create the illusion of price cuts on the day of the promotion. Nowadays, the calls for a boycott of Black Friday are getting louder and louder. Reddit is flooded with dozens of related posts, with the highest number of votes reaching 68,000. At the same time, its influence is also spreading, attracting the attention of mainstream media. According to foreign media reports, as the COVID-19 pandemic abroad has been delayed in coming under control, millions of Amazon warehouse workers are risking their lives to work and lack sick leave and medical benefits, while Amazon is making billions in profits. Excessive exploitation has also caused workers to awaken and fight, expressing their dissatisfaction through collective resignations and strikes. In August, 4.3 million workers quit their jobs, a record high, according to the Labor Department, while a wave of strikes swept across the country. As the supply chain crisis intensifies and workers' strikes continue, labor shortage has become a major problem for Amazon this year, and the efficiency of logistics, transportation, warehouse operations and other aspects has been greatly reduced. For sellers who are eagerly waiting for big sales, the increasingly fierce consumer boycott movement in the United States is likely to affect consumers' shopping enthusiasm, which is tantamount to adding insult to injury. At present, although the peak season battle is in full swing, many sellers have not felt much of the peak season atmosphere and sales are still flat. "In September, I felt that the peak season was about to arrive, in October, I felt that the peak season was about to end, and in November, I felt that the peak season had already passed." "One order today, five orders tomorrow, that's explosive growth." "Everyone come and compare which Xibeifeng is the best. The stock we have can be sold for the whole next year." The optimistic self-mockery reveals the sadness of Amazon employees. The cross-border industry has been shaken repeatedly this year, and the peak season that sellers have placed their hopes on seems to be less popular than in the past. Some sellers lamented that everyone had dreamed of becoming rich overnight through Amazon when they were young, but now they just hope to have enough food and clothing. Of course, Black Friday and Cyber Monday carnivals have not officially started yet, and sellers are still actively preparing for the sales on the big day. However, Amazon is hard to defend against, and some sellers were suddenly attacked by Amazon when they were preparing for the sprint, facing huge "debts". Amazon suddenly recalled products, involving refunds of 600,000 yuan for historical orders! Recently, a seller posted a message on the forum asking for help. The seller reported that the sales of a product on his UK site have been sluggish this year, with only more than 3,000 units sold so far. However, as if it rains, it pours. Recently, this product was recalled by Amazon due to safety issues, and all links have been removed. ▲ The picture comes from Zhiwubuyan It is understood that all stores that have sold this product need to refund the buyers, and the total refund amount for historical orders of this seller's store is approximately 600,000 yuan, all of which will be deducted from the account balance. Faced with this sudden wave of difficulties from Amazon, the seller had no choice but to give up the product, remove the inventory from the warehouse, open a new store, and minimize the losses. Coincidentally, another seller on the UK site also encountered the same problem in October. One of the products he sold was purchased by a British government agency, GOV, and after safety testing, the packaging and other factors were determined to be non-compliant. Afterwards, Amazon immediately removed the link to the product, required all products to be removed from overseas warehouses and permanently banned from sale. In addition, Amazon sent a reminder email to all consumers who had purchased the product, and the seller currently receives dozens of refunds every day. It is learned that many sellers have encountered similar situations. A seller on the North American site was automatically refunded by the platform and was deducted more than 200,000 US dollars. A seller on the European site lost 50,000 euros in one wave, and the account directly became negative. ▲ The picture comes from Zhiwubuyan What makes sellers even more desperate is that once a product is recalled, there is basically no way to appeal. One seller said that after the product was removed from the shelves due to safety issues, a notification prompting a complaint appeared, but there was no complaint portal. After being informed by customer service, he realized that there was no complaint portal, so he could only give up the complaint. In this case, sellers can only stop losses in time: 1. Withdraw account funds We would also like to remind all sellers to conduct compliance checks before selling products, upload safety reports in a timely manner, and pay attention to the product safety regulations of various countries. Black Friday is approaching but there are still constant disturbances. Sellers can only grit their teeth and sprint to the end, hoping to take advantage of the big promotion to usher in a turnaround.
|
