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2020 is destined to be an extraordinary year, and it is also a year of rapid development of cross-border e-commerce. The overseas epidemic has led to a large increase in the number of people working from home, and home office products have grown rapidly, which has also been verified by the annual report performance of two cross-border big sellers, Lechuang and Henglin Shares. Monthly visits exceed 600,000! Lechuang independent website sales surge Lechuang Holdings recently released its 2020 annual report, achieving operating income of 1.9 billion yuan during the reporting period, an increase of 98.42% over the same period last year; net profit attributable to shareholders of the listed company was 200 million yuan, an increase of 244.7% over the same period last year . Among them, the fourth quarter achieved operating income of 717 million yuan, a year-on-year increase of 162%. The company's full-year performance achieved substantial growth, mainly due to the following factors: The company's linear drive product market share continues to increase ; The company's own brand business continues to improve : In 2020, cross-border e-commerce sales reached 1.03 billion yuan, accounting for 53.3% of sales, a year-on-year increase of 197%; independent station sales accounted for 27% of cross-border e-commerce sales; The concept of healthy consumption continues to deepen, and the penetration rate of the company's healthy consumer products continues to rise: One noteworthy data is that according to statistics from professional website analysis tool Google Analytics, the current monthly visits to Leckey's global independent website have reached 600,000 to 700,000. The rapid growth in traffic also brought about a sales boost. In 2020, Lechuang's cross-border e-commerce sales revenue increased by 192% year-on-year , of which independent site sales increased by 580.64% year-on-year. In the future, Lechuang will continue to invest in and develop cross-border e-commerce models. In addition to the independent station channel, Legg & Co., Ltd. achieved significant growth in its full-year performance, also thanks to the layout of its public overseas warehouses. After building its own overseas warehouses in the early days, Leckey began to recruit external investors in June 2020 and implemented the "shared overseas warehouse" business model. Currently, more than 20 public overseas warehouses have been deployed around the world. Levo Public Overseas Warehouse has gradually provided services including overseas warehousing, logistics distribution, after-sales service, SaaS model information services, etc. to small and medium-sized foreign trade enterprises in Ningbo, Zhejiang, East China and even the whole country. It is reported that Leckey currently has warehouses of about 130,000 square meters in the United States, and will continue to open new overseas warehouses in the United States, Europe and Japan in the future. Henglin's cross-border e-commerce revenue increased more than 6 times year-on-year In addition to Lechuang Holdings, domestic office chair giant Henglin Holdings also released its annual financial report. According to the 2020 annual report of Henglin Co., Ltd., as of December 31, 2020, the company achieved operating income of 4.7 billion yuan , an increase of 63.34% over the same period last year . The net profit attributable to shareholders of the listed company was 360 million yuan , an increase of 49.25% year-on-year . Exports increased by 69.55% and domestic sales increased by 28.42%, mainly due to the development of international markets, the growth of overseas e-commerce business and the increase in domestic orders from subsidiaries' customers. The proportion of cross-border e-commerce business revenue has increased significantly, from 0.34% in 2019 to 13.79%. The sales volume in 2019 was only 9.83 million yuan , and the cross-border e-commerce business revenue in 2020 reached 600 million yuan , a year-on-year increase of 6481.53% , which is a very fast growth rate. Affected by the COVID-19 pandemic, foreign countries have started working from home as a normal mode, and the demand for office chairs and other products has increased significantly. The company's cross-border e-commerce business has grown, and its own brand has gained a certain degree of popularity, which has increased the added value of its products and increased the company's operating income and profits. Aosen E-commerce plans to go public on the A-share market, with nearly 20 self-built overseas warehouses In the third quarter of last year , the company had revenue of 2.4 billion yuan and net profit soared by 1936.4% . Ningbo Daimao Aosen E-Commerce, which mainly deals in home furnishings and outdoor products and is listed on the New Third Board, is now preparing to be listed on the A-share market! Aosom's main business is cross-border e-commerce export business. The products it sells are mainly divided into outdoor series, home series, health and leisure series, etc. Its business covers more than 20 European and American countries, and it has its own brands such as Aosom and Homcom. Home products are one of the core categories of Aosen E-commerce, a cross-border e-commerce giant. According to Aosen E-commerce's 2019 financial report, its home products revenue accounted for 33.52% of its total revenue, with revenue of 400 million yuan. According to the 2020 semi-annual report of Aosen E-Commerce, from January to June 2020, affected by the global COVID-19 pandemic, Aosen E-Commerce's online orders surged and its operating performance improved significantly. During the reporting period, the company achieved operating income of 1.58 billion yuan, an increase of 87.80% over the same period last year; net profit of 170 million yuan, an increase of 493.13% over the same period last year. According to the Ningbo government, Aosen E-Commerce's exports in the first two months of 2021 reached 71.22 million yuan, a year-on-year increase of 227% . Like Leckey, Aosom E-commerce also has its own overseas warehouses, and currently has nearly 20 self-built overseas warehouses. Aosom E-commerce has established sales channels and overseas warehouses in the local area. The Chinese parent company centrally purchases and transports the products to various subsidiaries, temporarily stores them in the warehouses of the subsidiaries, and sells them through the company's official website Aosom and platforms such as Amazon and eBay. The furniture market will have a new round of growth space In its annual report, Henglin Co., Ltd. pointed out that the domestic epidemic prevention and control has shown a normalized trend, and the furniture market will also have a new round of growth space in the future. In addition, with the repeated outbreaks overseas, especially in the United States and Europe, working from home may become the norm for a period of time, and some companies (such as Shopify and Sony) provide certain subsidies for home office furniture, which will drive the expansion of the office furniture retail market and help domestic companies with cross-border e-commerce operation experience and cost advantages to increase exports. Therefore, in the medium and long term, the furniture industry still has relatively stable room for development. In 2020, affected by the COVID-19 pandemic, consumers have shifted from offline to online purchases in all major e-commerce markets, and the global office furniture market size is expected to maintain its growth trend. Industry insiders said that companies with cross-border e-commerce operation experience and cost advantages will continue to pour into this market. Finally, I will inform everyone in our group as soon as there is the latest news about cross-border e-commerce . During this special period, you must get the latest news quickly and accurately. Sellers who are not in our communication group yet, please scan the QR code and find me to add you to the group!
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