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Although the Amazon platform has a high return on investment, the competition is also very fierce. Sellers need to make your products stand out from the competition and increase product exposure to get more clicks and conversions. To promote Amazon products and increase exposure, sellers can adopt the following eight marketing strategies: Create an eye-catching title The title is one of the most important components of Amazon listings. It can provide consumers with basic information about the product. Whether consumers will click on your product depends on whether the title can attract them. Amazon stipulates that the title length should be 150-250 characters.
The information that sellers must include in the title includes:· brand Product name or type Main features, such as color, size, material, etc.
In addition, the product title should also contain keywords, but do not fill in keywords randomly, as this may easily lead to adverse consequences. The title must be informative and easy to read. Sellers can use various tools such as Keyword Tool and Sonar to research which keywords are suitable for the title. In addition to the title, pictures are also an important factor in attracting users to click on the product. And pictures will also determine whether consumers buy the product. Amazon allows sellers to upload up to 7 pictures. According to Amazon regulations, the background of the main product image must be white. In addition to the main image, sellers can also upload images of the product from different angles, images of scenes used in life, etc. If you are not sure which images are most suitable, you can conduct A/B testing to determine which type of images can maximize conversions. The image pixels must be 1000X1000 to facilitate users to zoom in and view. Amazon A+ is one of the most common ways to increase product exposure and sales. Amazon A+ can add more pictures and brand stories to further improve the quality of listing. Amazon also recently launched a testing feature that allows sellers to conduct A/B testing on A+ pages to determine the effectiveness of different layouts, images, and information. Sellers must make full use of Q&A. When purchasing products, if consumers have questions but the seller does not solve them, it is easy to cause customer loss. Sellers need to actively respond to customer questions, and Q&A is public content, which can effectively help consumers who have the same questions. Actively operating Q&A can allow users to feel the seller’s professionalism and make them feel more confident when purchasing products. However, when using Q&A, some guidelines must be established. First, the team's external responses must be unified; secondly, sellers can set the frequency of checking Q&A to see if any new questions arise. It is recommended to check every day. Please note that other users can also reply to Q&A. Sellers need to take the time to check whether these people’s replies are accurate and whether they provide any wrong information that may have unfavorable consequences for you. Finally, when responding to Q&A, sellers should try to be brief and concise while providing complete information. Consumers are not interested in reading a long text. Even if SEO is done very well, there is no guarantee that your product ranking will surpass your competitors. Advertising is an effective way to beat your competitors and increase your exposure. Your products will be placed at the top or bottom of Amazon search results, as well as on product detail pages. Limited-time promotions are an ideal way to increase product conversion rates. Surveys show that two-thirds of consumers will buy products they didn’t originally plan to buy because of coupons, and four-fifths will buy new brands because of coupons. Of course, sellers don’t have to offer discounts, they can choose to give consumers gifts. To ensure that limited-time promotions successfully attract customers, you need to do the following: The discount is so great that consumers cannot refuse it. Create a sense of urgency. Highlight the expiration date of the offer to give consumers more motivation to act now. Utilize different marketing channels, including social media platforms and advertising, email marketing, etc. Focus on high-quality packagingWhen promoting products on Amazon, great packaging can leave a great impression on consumers, making them more likely to recommend the product to others or become repeat customers. Moreover, the unboxing experience is now part of the consumer experience, and investing in packaging is helpful in impressing customers. In terms of packaging, sellers can: Keep it simple, focus on the brand logo and make it easy to open. Include flyers in boxes to encourage customers to leave a review or share on social media. Provide valuable information on the packaging, such as a disaster response checklist that some emergency supply sellers offer. Of course, sellers should pay attention to comply with Amazon's packaging standards and not violate platform policies. Collaboration with influencers Influencer marketing can help you get a considerable amount of traffic. When doing influencer marketing, you first need to identify influential influencers in the product field. Sellers can use tools to find influencers, such as HypeAuditor, Discover.ly, Tweetdeck, etc. Compiled by ✎ Mary/ Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.
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