Amazon traffic plummeted! The reason is so outrageous...

Recently, Amazon sellers have collectively experienced a decline in traffic and a halving of orders. The reason was first given as Easter, and then as a total solar eclipse. Americans were joked that they were all watching the solar eclipse and had no time to shop. Sales were sluggish, and many sellers began to fall into a state of anxiety. There were also many sellers who were working hard to find the reason and think of ways to turn the tide.

Reasons for the outrageous traffic drop

Traffic has plummeted recently, and sellers have been analyzing horizontally and vertically, looking for various reasons, and many outrageous reasons have emerged.

Some sellers shared that their orders have been cut in half in the past few days, traffic has dropped sharply, and they can’t even search for products using keywords on the front desk, but they can search by Asin.

I opened a case to consult customer service about this abnormal situation. After some investigation, it turned out that my product had been quietly marked with sensitive words by Amazon, and the entire store was directly blocked. Although I did not receive any performance notifications and there were no error reminders for the backend products, the customer service found that there was an error in the product in the tool and it needed to be transferred to the relevant team for processing.

Solutions to the sudden abnormal drop in traffic:

(1) Use keywords and Asin to search on the front desk to see if the product can be found. If the keywords cannot be found but Asin can be found, it is likely that it has been blocked by Amazon;

(2) Open a case and ask customer service to use tools to check whether the product is marked with sensitive words, such as adult products, pesticides, etc.

Recently, many sellers have encountered situations where product categories have been modified or even no longer have categories. However, the categories of competitors have not changed, only their own categories have changed, and no matter how hard they try, they cannot change it back. The reply from Case is that it cannot be modified, and the answer is that the current categories are captured by the system and there is no problem.

Solution to category changes:

(1) For products that can be used in multiple scenarios and can be adapted to different categories, it is important to determine the main category before listing. Adjusting the category in the middle will have a significant impact.

(2) During the product promotion process, try to avoid large-scale changes to the main promotion words and major changes to the main promotion scene pages;

(3) Provide the previous node proof and the competitor's node, and ask the customer service to help refresh;

(4) Prepare evidence of the correct category and then write an email to my brother-in-law: [email protected].

By the way, although my brother-in-law has stepped down as CEO, there is a dedicated team in charge of this email address. If you encounter some problems that are refused by customer service and cannot be solved, you can directly contact this email address. If the request is correct, someone will directly resolve it.

Sellers don’t need to worry, as Amazon has recently launched a new traffic entrance.

Amazon adds new traffic entrance

Amazon previously launched the Inspire feature. Now that mobile short video shopping has become a trend, users have also developed the habit of watching videos and placing orders, so Amazon's Inspire feature is gradually becoming an advantage, and the traffic here should not be underestimated. Now many sellers choose to participate in the influencer program to display their products more on the Inspire page.

Sellers can pay more attention to Amazon Inspire, use videos and posts to display products as much as possible, and obtain traffic from this window.

Recently, Amazon has added an add to cart button in the comparison module of the A+ page, which eliminates the need for sellers to edit photos themselves. Consumers can directly add other comparison products to the shopping cart when browsing the module.

For sellers in vertical categories, this can better attract traffic to other products. By comparing similar products in the same store, it can display the different parameters and performance of the products, provide consumers with a comprehensive product display, increase store sales, and improve product conversion rates.

In addition, regarding the A+ comparison section, sellers can freely choose whether to display comments, prices, and the “Add to Cart button”.

This detail change is also very helpful for promoting new products. Old products can quickly attract new products. If you haven't used it yet, add this module quickly~

As Amazon's on-site advertising becomes increasingly competitive, many top sellers have begun to seek more off-site traffic entrances to grab more category traffic. In addition to the Amazon FB group promotion and Deal website promotions that are well known to sellers, there is another traffic entrance that most people don't know about.

The threshold for this traffic entrance is not high, but it has become an important breakthrough for traffic that every Amazon seller must have. This is the Amazon celebrity buyer show video , also known as the Amazon influencer video.