Earthquake in the mask industry! Amazon blocks mask follow-up sales

Anti-epidemic supplies such as masks and disinfectants are now in great demand, and many sellers and factories are eyeing this piece of fat meat and want to take the opportunity to enter the market.

As the epidemic becomes more and more serious, the cumulative number of confirmed cases in the United States has now exceeded 210,000, and the U.S. government's tone has changed from not allowing people to wear masks at the beginning to "Masks are very useful, I suggest that everyone wear them." Both Trump and local state governments have affirmed the role of masks.

But now all the mask production capacity in the United States will be supplied to institutions on the front line of the protest, such as hospitals and community workers. Even so, these places that need epidemic prevention materials the most are still facing serious shortages.

According to CNN, many hospitals in California have begun to implement a "medical supplies rationing system" , and the state's stock of medical masks can no longer meet the needs of frontline medical care.

If frontline workers do not have good protection, if they are infected, the consequences may be more terrible than those of ordinary people. Therefore, Amazon released an emergency plan yesterday to allow sellers to sell epidemic prevention materials directly to hospitals and government agencies, and Amazon will waive the platform commission for these orders until the end of June!

I took a closer look at the plan and found a terrible change. This plan may directly block the livelihood of mask sellers!

First of all, selling to the government is not just about any product. This time, Amazon did not specify what conditions must be met, but directly listed all ASINS that meet the requirements.

Only the more than 1,700 ASINs in the above list can participate in this government procurement plan . There are 244 ASINs for masks, and the rest are other epidemic prevention materials such as gloves, protective clothing and disinfectants. (For those who need a complete list, please scan the QR code at the end of the article to get it from me)

What really blocks copycat sales is that all products participating in this plan will no longer be sold to general consumers and corporate users! Only compliant government agencies, hospitals and other institutions can purchase them.

When ordinary users see these products on the front desk, they will see the words " Due to the epidemic, they are now only available for government and hospital purchases ", and no shopping cart or other selling price options will be displayed at all.

I tried several ASINs from stores that have passed the category review, and each one showed that they could not be sold by follow-up. Combined with the display on the front desk, I speculate that once these compliant products participate in the government procurement plan, they cannot be sold to ordinary consumers, and thus cannot be sold by follow-up.

You can get rid of the copycats who secretly suck your blood in the middle of the night, and receive large-scale purchase orders from the government and hospitals, and Amazon will not take any commission from them. These advantages are very eye-catching, and as long as you can participate in this plan, your orders will definitely soar.

Moreover, this time Amazon is intercepting consumers' products to ensure the needs of the government and hospitals , but it is obvious that the number of masks needed by consumers is the real bulk, so Amazon will definitely relax the entry threshold for necessities such as ordinary masks and disposable masks in the future, allowing more sellers to come in and fill the market share that has been intercepted.

This can be said to be the biggest good news in the past two days. Large-scale mask brand sellers can choose to participate in government plans and directly earn large amounts of government procurement money. Small and medium-sized sellers can stay and share the ordinary consumer market left by the big sellers.