What is Amazon.com.au? Review of Amazon.com.au

Amazon Australia (Amazon.com.au) is the leading e-commerce website in Australia, the most visited shopping website on local computers and mobile devices, and the most downloaded shopping app on mobile devices, and it continues to grow rapidly. It is an independent e-commerce platform launched by the world's e-commerce giant Amazon for the Australian region.

Market Overview

Chinese products rank first in Australia's total imports

From January to August 2018, Australia imported US$34.89 billion from China, an increase of 14.6%, accounting for 23.2% of Australia's total imports. As of August, China remained Australia's largest trading partner, and continued to maintain its position as Australia's largest export market and largest source of imports.

Australia ranks first in the world in cross-border consumption rate

Australia has a population of about 24 million, of which more than 90% are Internet users, and its smartphone coverage rate ranks among the highest in the world at 78%. More than 80% of consumers have purchased items from cross-border e-commerce, far exceeding the global average of 51.2%.

Australian e-commerce continues to grow

Australia's e-commerce continues to maintain double-digit growth and there is still a lot of room for growth in the future. In 2017, Australia's online retail sales will exceed US$10 billion, accounting for 6.6% of total sales.

Amazon Australia site scale continues to grow

Since Amazon Australia launched FBA services and Prime membership, traffic has grown rapidly. The market is not yet saturated and has huge development potential.

Store opening process

Step 1: Things to know before opening a store

Before opening a store, please read the following carefully to understand the local product categories, store opening guidelines and related fees to ensure that your products can be sold on Amazon Australia.

Step 2: Upload products

After completing the account setup, you can start setting up your available products. Create new products directly or match the product information that is already on sale in North America. You can upload in batches using templates.

Step 3: Logistics and Distribution

A variety of Amazon Logistics+ services can distribute your inventory to the fulfillment center closest to your customers, with low cost and fast delivery.

Step 4: Increase sales

Use Amazon-related promotional tools and service solutions to increase your product traffic and sales.

Frequently asked questions

What products can I sell on Amazon Australia?

More than 20 product categories are open to all sellers. For more information on the categories available on Amazon Australia, see the Selling Categories page.

What types of products cannot be sold on Amazon Australia?

You cannot sell products that are illegal, unlawful to sell in your local area, or prohibited by Amazon policy. These include (but are not limited to) prescription drugs, illegal drugs, firearms, ammunition, and tobacco. Please refer to the Restricted Products page in Seller Central.

I already have a selling account on another Amazon marketplace, can I use my existing account to sell in Australia?

Yes. Log in to Seller Central in the country or region where you already sell products, then select Global Selling from the Inventory drop-down menu, click Australia in the Asia Pacific region, and select Create Seller Account. If you are asked to log in again, please use the email and password of the account where you already sell products.

What do I need to register an account on Amazon Australia?

The Australian site accepts both personal and corporate account registrations. You need to prepare a credit card that can deduct Australian dollars, and:

Personal Account:

1) The front and back of the ID card;

2) Bank statement;

3) Phone Card

Corporate Accounts:

1) The front and back of the company's legal representative's ID card;

2) Business license;

3) Phone Card

What do I need to list products on Amazon Australia?

You can list your products using the Add a Product interface in Seller Central or our Bulk Upload tool. The required procedures and information will vary depending on whether your product is already in the Amazon Australia catalog.

If your product is already listed in the Amazon Australia catalog:

You can easily list them one by one using the Seller Central interface. To do this, you just need to provide the product's condition, price and your available stock. Alternatively, you can use our bulk upload tool, which allows you to list multiple products quickly. Please note that to use these tools, you need to provide EAN, ISBN or UPC codes for each product.

If your product is not listed in the Amazon Australia catalogue:

You can create them using the Seller Central interface or the Bulk Upload tool. For each new product, you must provide product information, including: EAN, UPC, or ISBN code; Product title; Product description; Product images; Price; Available inventory.

Please note that some product categories may require pre-approval to list your products. Amazon will guide you through this step.

What are the fees for selling on Amazon Australia?

We offer different selling plans and pricing to suit each seller's individual circumstances.

- Professional Sales Plan:

With the Professional selling plan, you pay a non-refundable monthly service fee regardless of whether you list or sell items. You do not pay per-item fees when an item sells. All other fees will apply as applicable.

With the Professional selling plan, you have access to a variety of inventory tools to upload bulk files and manage orders through upload data and reports. These tools are beneficial for most medium to large businesses.

For answers to frequently asked questions about this fee, visit the Monthly Service Fee FAQ.

- Personal Sales Plan

With the Individual selling plan, you pay a non-refundable fixed transaction fee each time you sell an item. You do not pay a monthly subscription fee. All other fees will apply as applicable.

The Individual selling plan gives you access to basic inventory and shipping settings, but it does not allow you to use promotions and offers, APIs, and other tools. Individual selling plans are also not eligible for featured (Buy Box) listings. The Individual selling plan is good for small sellers.

- At the same time, you can switch between these two selling plans at any time.

When will the monthly rental fee start to be charged?

Your first monthly fee will be charged once you complete your registration.

How do I manage my orders?

You have two options to manage your orders. You can use the Seller Central interface, or you can download a daily order report, which provides a summary of the orders you have received, including customer and shipping information so that you can fulfill those orders.

How do I receive payment?

Amazon will check you out within 14 days of signing up. Payments are then repeated every 14 days. To be paid, your selling account balance must be positive or zero. Sales commissions, handling fees, customer refunds, customer claims or chargebacks (if any) will affect your balance. You must also have an Australian bank account in your seller account.

Does Amazon offer fraud protection?

Yes. Amazon’s Payment Fraud Protection can help you eliminate fraudulent orders for your products.

What is the A-to-Z Guarantee claim clause?

The A-to-Z Guarantee claim clause is used to handle the following situations: the customer never received the product, or the product received by the customer is substantially different from the product ordered or expected. We ask customers to contact the seller first when they encounter a problem. If the seller cannot resolve the problem, the customer can file an A-to-Z claim. When Amazon Australia receives a claim, we will send an automated email to the seller detailing the claim and requesting basic information about the order and shipping process. Amazon Australia will decide how to resolve the claim, which may include compensating the customer for the order at the seller's expense.

Can customers leave feedback? Why is customer feedback important?

Yes, customers can leave feedback. Maintaining a high feedback rating is a key success factor on Amazon Australia. It is the best way to make customers think you are a trustworthy seller. Your rating appears on the product listing page and is one of the first things customers see. Customers are more likely to buy from sellers with higher ratings. Your feedback rating is a key metric that Amazon Australia uses to measure your performance.

Can I find out about peak sales seasons and festivals in Australia?

Since Australia is in the Southern Hemisphere, the unique off-season sales in the Southern Hemisphere, combined with the sales rhythm of other mature sites, can achieve a year-round peak season. Below is the peak sales season and holidays for Amazon Australia in 2020.