Breaking news! A large number of "problematic" buyer reviews have been removed. How to deal with the wave of review deletions during the peak season?

Breaking news! A large number of "problematic" buyer reviews have been removed. How to deal with the wave of review deletions during the peak season?

Recently, some sellers said they received emails from Amazon Seller Center. According to the content of the email, Amazon deleted product reviews associated with buyers who violated Amazon policies. At the same time, Amazon also launched an automated process to compress reviews left by problematic buyers and provide sellers with relevant product information.



Some sellers are very distressed because their reviews have been deleted, and some of them are innocent victims.


There are many similar problems. Some sellers have frequently received emails from Amazon to delete reviews in the past two months. Although they have not conducted any illegal operations such as spamming reviews, they still receive four to five emails every month. They began to wonder if they were maliciously attacked by their peers.


Amazon is never lenient towards sellers who manipulate reviews. Once Amazon finds signs of sellers manipulating reviews, it will immediately take measures to warn them, and in serious cases, the seller may even be banned.

Behaviors that Amazon considers as “review manipulation”:



1. Contact the service provider or use your own account to get positive reviews;

2. Ask for positive reviews through in-site messages;

3. Get positive reviews by offering refunds, cash back, gift cards, etc.

4. Delete negative reviews;

5. Put praise cards and coupons in product packaging to induce buyers to leave good reviews;

6. Sellers use their family members, company employees, etc. to post comments on their own products or competitors' products (making fun of competitors).


How to prevent account suspension by manipulating comments?


1. Avoid using positive reviews to gain benefits;

2. Do not contact the seller directly to delete negative reviews;

3. Control the growth rate of fake reviews;

4. The comments should be authentic and in line with the consumer’s tone, and should not be robotic.


How to deal with this situation?


First, contact Amazon's official customer service to find out the specific reasons and solutions. At the same time, pay attention to Amazon's official announcements and policies to ensure that you comply with relevant regulations.


Secondly, if you think your review has been deleted by mistake, you can file a complaint with Amazon. Provide relevant evidence and information to fight for the right to restore your review. It should be noted that the content of the complaint letter must be written comprehensively and accurately based on the actual situation of the account.


How to appeal when an account is blocked for comment manipulation?


The specific appeal process can be divided into the following three steps:



1. Read the email carefully and check for violations


First of all, you should read the email carefully as soon as possible, conduct a self-check on the ASIN mentioned in the email, and investigate and confirm whether there is really any violation mentioned in the performance notice;


2. Organize the complaint information


Secondly, we will organize the illegal activities of manipulating comments in a targeted and detailed manner based on the content of the email, including detailed manipulation methods, specific manipulation processes and related information.


3. Write an effective plan of action (POA)


(1) Introduce the basic information of the account and explain in detail how the comments are manipulated

(2) Focus on the previous illegal activities of manipulating comments and provide screenshots/attachments of the above information as evidence.

(3) Details of the third parties involved (name, email address, website, etc.);

(4) List the Amazon buyer account information (name, email address, etc.) that manipulated the reviews;

(5) A detailed plan and commitment on how to eliminate buyer review manipulation in the future

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