Amazon updates its policy! What are the hot spots for cross-border sellers?

Recently, Amazon released an announcement in the background, saying that it has updated some of the clauses in the seller's code of conduct, explicitly prohibiting behaviors such as price monopoly and manipulation of search rankings!

In this announcement, Amazon reiterated that although the policy allows sellers to conduct some necessary off-site incentive policies and activities to promote customer discovery of products and conversion orders, such as rebates, coupons and other promotional measures, there is a very important premise that sellers must comply with, that is, the promotional price of off-site traffic must be consistent with the in-store promotion, rather than bypassing the store to provide a higher promotional price externally. Because off-site rebates and incentives will have an impact on consumers and other sellers, they may be judged by the algorithm as manipulating rankings, increasing reviews, and generating artificially manipulated traffic and conversions.

This includes attempting to require customers to use specific keywords and search terms to place orders outside the site, falsifying natural search behavior to improve product search rankings or optimize search result displays, which will be considered a violation of Amazon's Seller Code of Conduct.

At the same time, Amazon also reminds sellers that they should be responsible for the actions taken in their accounts. Even if the seller has purchased the services of a third-party service provider, if the above violations occur, they will also be punished, and they cannot appeal on the grounds of "not understanding the policy" or "not understanding the services provided by the third-party service provider".

Off-site traffic generation and marketing are very important for cross-border e-commerce sellers. As Amazon tightens its policies in this regard, Amazon sellers need to work hard on the product itself and find new ways to conduct word-of-mouth and social media marketing. In response to the long-standing problem of how cross-border sellers can find good sources of goods, our old friend LianLian International has launched a "Searching for Cross-border Star Origin" program, which aims to help cross-border sellers dig deep into the stories and development history of China's cross-border industrial belts to facilitate product development.

Lianlian has joined hands with various places in Anhui to launch a star industry belt sourcing plan, hoping to explore the cross-border industry stories in Anhui while also letting millions of cross-border e-commerce companies know about Anhui's good cross-border sources. The first stop of this season is Wangjiang, Anhui. Here, Lianlian will take you to understand the new cross-border speed of Wangjiang's children's clothing industry.

Thanks to its superior geographical location, Anhui's cross-border e-commerce has experienced rapid development in recent years. According to China Economic Weekly, the transaction volume of cross-border e-commerce in Anhui Province reached 14.17 billion yuan in 2020. Wangjiang is one of the cities that can reflect the prosperous development of Anhui's cross-border industry.

"Knowing clearly where you come from will help you choose where to go." The people of Wangjiang who were far away from home in the early days gave their answer: return home to start a business. With the gradual improvement of the textile industry chain, Wangjiang people have the confidence to explore overseas markets.

How long does it take to create a piece of children's clothing?

Master Wangjiang will tell you that it only takes 48 hours from the design draft to the final product. The space and distance advantages of the supply chain are perfectly presented in the production process of a piece of children's clothing.

Behind the extreme speed are the Wangjiang people who constantly create innovative development models and never stop studying and learning. Today, they still uphold the original entrepreneurial enthusiasm and are planning a deeper layout of the children's clothing industry through efficient learning.

With the support of Wangjiang Municipal Bureau of Commerce, Wangjiang Children's Wear City built a live broadcast venue and invited professional lecturers for training. The live broadcast business, which conforms to the development of the Internet era, has also been flourishing by Wangjiang people.

Every new way of adapting to the times is a self-exploration for the people of Wangjiang, and children's clothing has begun to be sold all over the world through repeated explorations.

From nothing to something, from small to big, the hardcore rise of children's clothing shows the fruitful results achieved by a generation of Wangjiang people in the turbulent Internet era.

The roar of sewing machines and the sound of packing boxes are brisk and powerful, interweaving into a march of Wangjiang towards the world in the era of the Internet. At this time, "shipping goods around the world" is no longer an unattainable dream. After becoming a real reality, it is continuing to move forward with a new and uplifting look.

In the vast land of Anhui, there are many high-quality cross-border industrial belts. This golden autumn, Lianlian International and various places in Anhui jointly launched the "Anhui Goods, All the Way Together" plan, exploring the source of cross-border star production from the perspective of source seekers, explaining more high-quality sources of goods in China to global cross-border e-commerce sellers, and feeling the charm of "China Smart Manufacturing".