With the explosive growth in performance, how big will Walmart’s future development trend be?

Amazon has been active in the market for a long time and has become the leader of the entire cross-border e-commerce. Walmart, which has risen in recent times, has been catching up and will be able to compete with Amazon in the future. At the end of the year, especially on Black Friday , let's take stock of the strengths and weaknesses of Amazon and Walmart and how Walmart's competitive landscape is reflected.

In terms of the entire cross-border e-commerce platform, Walmart is catching up with Amazon at a rapid pace. It is estimated that by the end of 2021, Walmart's global online revenue is expected to reach US$75 billion, which may be just a fraction of Amazon's global sales of US$468 billion. However, compared with the growth rate, Walmart is estimated to grow by 89% , while Amazon only grew by 16% . There is still a big gap between the two growth rates.

Walmart's consumer groups mainly focus on reasonable prices and familiar brands, while Amazon's consumers are attracted by its Prime membership preferential prices and shipping costs. Both have their own advantages. It is precisely because Walmart leverages its strong offline presence that it can catch up with Amazon in the shortest time and shorten the gap between the two platforms.

The membership plans of both parties are also very tense. Plus members offer gas savings and convenient in-store checkout, so Walmart may continue to attract consumers who love physical store shopping. Amazon Prime membership includes media streaming services. Amazon continues to prioritize a series of electronic goods such as smart home devices, so it may be the first to attract consumers who love online shopping and electronic products. This is also mainly due to the initial fields of the two companies. They want to occupy each other's private domain, but they are too powerful to break through.

How sellers view the future market of Amazon and Walmart actually comes down to the key moments that contributed to their success. The most straightforward data currently tells us that Walmart's growth rate is 89% while Amazon's is only 16%!

This chart does not need too much analysis. Let's look at the most direct node. The potential business opportunities on Amazon are 1:48, while the business opportunity ratio of Walmart is an astonishing 1:1918. Amazon's global average monthly visitor volume is 2.65 billion , while Walmart's is 457 million. Amazon's average weekly consumer number is 30 million, while Walmart's is 22 million.

We can also learn about their timeline that Walmart is catching up with Amazon all the way;

In 1962, Sam Walton founded Walmart;

In 1994, Jeff Bezos founded Amazon online bookstore;

By 1995, Wal-Mart had 1,995 retail stores in 50 states;

In 1998, Amazon began to expand its product categories beyond books;

In 1999, Amazon's third-party seller program was launched;

In 2005, Amazon launched Prime membership, offering free 2-day delivery within the United States;

In 2006, Amazon’s FBA project was launched;

In 2007, Walmart launched the "Online Order, Offline Store Pickup" service;

In 2009, Walmart introduced third-party sellers;

In 2015, Amazon held its first Prime Day;

In 2016, Walmart began to acquire some e-commerce brands and platforms and provide their mobile online payment services;

In 2017, Walmart launched free 2-day delivery service;

In 2020, Walmart launched Plus membership and logistics services, opened up to more third-party sellers, and launched its first Black Friday promotion day;

In March 2021, Walmart opened its store to third-party sellers outside the United States.

Many Amazon third-party sellers believe that joining Walmart can increase their sales scope. Currently, 7% of Amazon's third-party sellers are also Walmart sellers. Although it seems that Walmart is still a long way behind Amazon, 33% of Amazon's third-party sellers believe that Walmart will compete fiercely with Amazon in 2022 and beyond. At the same time, 22% of Amazon sellers are worried about being impacted by Walmart in the future. This feeling is mutual. Sellers on the Walmart platform can now deeply feel the momentum of Walmart, which is completely driving all third-party sellers forward.