Amazon’s negative reviews are on the homepage and the conversion rate can no longer be improved. What should I do?

Amazon’s negative reviews are on the homepage and the conversion rate can no longer be improved. What should I do?

Zhaodanmao believes that many Amazon sellers have negative reviews appearing on the link homepage, and they can't be deleted, causing the conversion rate of the listing to drop drastically!

And once your negative reviews are on the homepage, no matter if they are normal customers who come to buy your products or malicious competitors who monitor your listing, they will click "like" when they see the negative reviews! This makes the negative reviews more and more important, which is simply outrageous!


1

Discussing the issue of negative reviews on the homepage


Today, Zhaodanmao will discuss the following issues with you:

1. Are the real-person likes mentioned by the service provider useful? Are there any potential risks?

2. Is there a risk of manipulating reviews on links or stores if the method of no negative reviews on the homepage is used for a long time?

3. In addition to the above methods, are there any better solutions? Welcome to brainstorm!


2

Solutions from experienced sellers


Let me first show you some suggestions from experienced Amazon sellers on the negative review homepage:

Merman:

Important things should be said three times. Find the seller's email to contact him to remove the negative reviews on the homepage. Use with caution! Find the seller's email to contact him to remove the negative reviews on the homepage. Use with caution! Find the seller's email to contact him to remove the negative reviews on the homepage. Use with caution!
It is really easy to meet a stubborn buyer who thinks he has an overwhelming sense of justice.
After being contacted by you, he did not respond and directly updated his negative review, saying that you tried to bribe him to delete the negative review. Other buyers are advised not to cooperate with shady sellers like you.
Just imagine how much impact this kind of negative review will have when it appears on the homepage
Many real buyers will like this kind of comment when they see it, and then this negative comment will become more and more popular until it occupies the first comment on your homepage.
Don't ask me how I know this, I experienced it myself 5555555


Cats in Old Street:

Isn’t it normal for negative reviews to appear on the homepage?
If it affects conversion, then negative reviews must be dealt with.
I have tried to find someone to take down the negative reviews, but have not been successful so far.
Evaluate, evaluate the good reviews, and then use real people to like the good reviews and squeeze out the bad reviews.
Either contact the buyer through the brand's buyer reviews to see if the buyer is willing to pay attention to you and see if negotiation is possible.
The worst way is to remove the negative reviews. The conversion will be lost, so the negative reviews must be dealt with.


Stone:

New products can be refurbished
Old product:
1. Check the email address of the service provider and contact them to delete it yourself
2. Post an order outside the site and invite reviews
3. High discounts within the site. Flash sales
Use with caution
Top, normal review, likes and dislikes;
Now more and more people are inclined to compliant white hat operations, so cherish it while you can;


Black silk JK wheat:

If it really affects conversion, then manual intervention is indeed needed. Nowadays, even if there are no negative reviews on the homepage, it is easy to rebound. The fastest is the next day, and the slowest is a few days. At present, there is no problem with personal testing. It is OK for short-term use. Later, we rely on evaluation and urging reviews to increase the rate of positive reviews. If there are quality problems with the product, it must be improved. This is the long-term solution.


LUHAIYING:

1. Delete the negative review - You can try this method, contact the customer yourself, or ask the service provider to delete it, but the success rate is very low.
2. Real people’s positive reviews (high-quality reviews with pictures and videos) --- the weight will be higher than service opportunity reviews. However, if you want to get to the homepage, you need a lot of reviews and the cost is high. In order to avoid being detected by Amazon, you can’t just post in one or two days. It may be safer to post for several consecutive days.
3. There are no negative reviews on the service provider’s homepage---Japanese site. I tried it, but it could only last for 2-3 days. After the rebound, I found that the position of the negative reviews was higher than before. It may have been detected by Amazon, which increased the weight of the negative reviews.


3

Analysis and conclusions of Zhaodanmao


How do Amazon sellers deal with negative reviews on the homepage? Sellers can refer to the following methods:

1. The service provider’s homepage has no negative reviews. This is done by liking the negative reviews through self-supporting accounts/real people’s accounts. However, this is easy to rebound and can only last for 2-3 days at most. It may also affect the weight of the original reviews and may lead to side effects such as demotion of positive reviews! [Recommendation Index: ★ ]

2. Link renovation, restocking, rebranding, or splitting variants to remove negative reviews [Recommendation Index: ★★★]

3. Determine whether it is a malicious negative review. You can open a case on Amazon to apply for the removal of malicious negative reviews . The paths are [report a violation] [product review]. The premise of opening a case is that you have a reason and evidence. [Recommendation index: ★★★]

4. Find a service provider to check the email addresses of users who left negative reviews, directly distribute products to customers through multiple channels, and then contact customers through email. I have personally tested that this method has the highest probability of deleting negative reviews, and it is not easy to annoy customers and complain to Amazon! But remember: do not ask the service provider to help you delete negative reviews! [Recommendation Index: ★★★ ]

5. Promote your products outside the website and get more natural and off-site orders while improving rankings. Use the white hat method of automatically inviting reviews to get more positive reviews . At the same time, urge the factory to improve product quality based on the negative reviews from buyers! [Recommendation Index: ★★★★★]

6. Develop your own overseas resources and contact real buyers abroad: group owners, overseas students, Chinese, etc. to like the posts in person. Their accounts are clean and have high weights, so the effect of likes will be better . It is best to like those Vine reviews with pictures, texts and videos! [Recommendation Index: ★★★★★]

In summary, Zhaodanmao hopes that everyone can find a solution that suits their own situation , deal with negative reviews as soon as possible, restore the weight of the listing, and improve the conversion rate of the listing! To get more orders, please find Zhaodanmao to arrange off-site promotion!


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