The products on 1688 are highly homogenized. How can sellers develop and operate finished products at low cost?

I believe many sellers will find that when we search for products on Amazon, we find that dozens of sellers are selling the same product. There may be slight innovations in the pictures and packaging design, but the products are exactly the same.

Judging from the current level of internal competition in Amazon, if a product is available on 1688, then a bunch of competitors will enter the market with capital. However, these products cannot be differentiated in other aspects, and the final link is price war!

So today, Zhaodanmao also wants to share and discuss with you: " Can Amazon sellers still succeed by making and operating finished products? "

Before we start discussing the topic of homogeneity, the homogeneity of finished products referred to in this article is: there are small differences in design aspects such as appearance, and the content, quality, technology and value are basically the same.

In Zhaodanmao's view, the fundamental reason for homogenization is that the market demand develops too slowly, while the supply entering the market increases sharply. In order to compete for the limited market, companies compete with each other in the front-end product end, which eventually leads to a phenomenon that all products in the market gradually become the same.

Most sellers tend to choose to make finished products when they first start selling on Amazon, because the threshold for making finished products is not that high. They don’t want to invest too much cost in differentiation in the early stage and just want to use the price difference to make their first pot of gold.

For sellers who want to make finished products, Zhaodanmao has the following ideas for your reference:

1. Finished products with high profits are very likely to infringe copyright, so be careful

2. Product operation requires entry time and a keen business sense

3. Don’t ship too much goods, control greed (finished products roll fast)

4. If the stock is rolled up, clear it out and find the next target

5. It is not recommended for individual sellers to search for products on 1688 unless they have the financial and time resources to compete.

If you want to succeed in making finished products through 1688, you can only bet on the timing of entry, which requires high market control and finding the real blue ocean. Zhaodanmao believes that: at the current stage of various product selection crawler software, products without thresholds will hardly escape the fate of being rolled over.

Regarding this topic, some Amazon sellers also gave feedback to Zhaodanmao:

Seller A: It's useless to enter the market early. I had a product that was sold for two months, and in the third month, more than a dozen of the same product came out for 12.99/9.99.

Seller B: They use a development + operation cooperation model, and select products through SellerSprite and JS. After 2-3 months, there is not much effect because the product has no core competitiveness. There are plenty of people who can sell the same products selected by the software as you, and the price is lower than yours.

For sellers who want to develop differentiated finished products at low cost, Zhaodanmao has the following ideas for your reference:

1. Find a niche category. Don’t aim for a hit product. Just take a few orders steadily. Competition in this category is low, and it’s easy to find products with different appearances. You don’t have to pay for differentiation.

2. You can find the manufacturer through the finished product, talk to the manufacturer directly, see what styles are available, and choose a product that is not available on the market. This will also cost nothing.

3. Some differentiated appearances only require a few hundred or a few thousand dollars in mold opening fees. If the product is well made, don’t worry about this little money.

4. If you already have a stable supplier, you can dig deeper. This may cost little or no money.

5. When we encounter a product with potential, we plan to open the mold directly and design the appearance and structure ourselves

6. It is very important to cultivate the supply chain. Finished products often cannot escape the fate of being rolled over. Only private models + patents can better protect themselves.

Zhaodanmao hopes that everyone can choose differentiated products that suit them and avoid being involved in price wars;