Starting from scratch, Shopify's 30-day store opening tutorial - Day 13

Today is the 13th day of the 30-day Shopify tutorial. I was going to edit the 13th article in the original English series for you:

https://www.flyingstartonline.com/get-zeroup-special/.

However, the original article promoted ZeroUp again, so today's article will introduce some successful Shopify stores to you and give you a reference on how others optimize their stores:

Now more than 1.3 billion people around the world use Facebook Messenger. After seeing the business opportunities in Messenger, SkinnyMe Tea has integrated its store with Messenger:

After users click on the store's Messenger icon, they can connect to SkinnyMe Tea's Messenger account. As can be seen in the figure below, SkinnyMe Tea's Messenger interface displays a welcome message, recommended products, and a purchase button:

In this way, users can browse and purchase products on Messenger. Sellers log in to the Shopify backend and can bind Messenger under Sales Channel.

M2S Bikes is an electric bicycle company that used web pop-ups to generate more than $50,000 in sales in 50 days. The average conversion rate of web pop-ups is 9.28%.

When people are about to close the shopping cart page, M2S Bikes will display a pop-up window to collect the user's email address and display a discount to encourage users to place an order. The data shows:

• 577 people saw the pop-up

• 130 people entered their emails

• 26 people redeemed the discount

• Sales reached $51,994.28 in 50 days

WP Standard is a store that has won the Shopify Design Award. A good store design plays a big role in attracting users.

Let’s take a look at the homepage of WP Standard:

①Emphasizing font design

② Elegant pictures

③Refreshing and simple

④ Tone balance

The product page is also very simple:

①High-quality texture pictures

② Display user reviews

③Obvious Add to Cart Button

④Simple menu bar

The advantage of Shopify is that it not only provides customized templates, but also gives sellers a lot of freedom to design their own stores.

Beardbrand used eye-catching photography techniques to grow monthly sales to $120,000 in one year.

Humans are visual creatures by nature and process images faster than text. A single image can convey a lot about a product.

In addition, a small red logo in the upper right corner of Beardbrand’s homepage helped them gain more than 7,000 email subscribers in a few months.

Data shows that from 2017 to 2018, American users spent 3 hours and 23 minutes on their phones every day, and more and more people are using their phones to buy products.

Therefore, in order to seize this trend, Taylor Stitch optimized its store for mobile devices:

In the three years since its launch, Taylor Stitch has generated $1.5 million in revenue, thanks in large part to mobile optimization.

Video marketing has become increasingly popular in recent years, but the utilization rate of this marketing strategy is still very low. It is understood that the conversion rate of websites using videos is 4.8%, while the conversion rate of websites without videos is only 2.9%.

Ratio Coffee realizes the importance of video, so it displays a video entry on the homepage:

If you don’t know how to make a video, here are some suggestions:

• Hire professionals. Professionals can provide professional equipment and advice to shoot high-quality videos.

• Videos show the product from multiple angles, showing how it looks in real life

Uploading videos to Shopify is very simple. First, upload the video to YouTube, then go to the video page, click Embed in Share, and copy the code:

Then click on the page of Shopify backend, click on the video icon, and paste the code you just copied:

Friend recommendations are a great channel for monetization, with 83% of Internet users trusting recommendations from friends and family. Untuckit uses Shopify's built-in apps to manage recommendations, including Smilio.io and ReferralCandy. When setting up recommendations, make sure they are valuable for users to recommend to their friends, and keep the process as simple as possible, while ensuring that everyone gets the reward: