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This magical link seems to have been observed and appeared a year or two ago. Not only has it not been eliminated until now, but more and more of them have appeared. The bloody category of headphones has been pushed to a new height, and it is estimated that it will spread to other categories sooner or later.
feature:
1. Short time to market. Usually it only takes a few dozen days to become a category leader 2. The reviews are particularly good, usually around 4.8. Anyone who has worked in the headphone category knows that it is almost impossible to get this rating if it is a normal white hat operation. 3. The variant will be bundled when it is first put on the shelves. 4. The growth of comments is fast and linear, unlike the step-shaped growth curve of increasing comments by bundling many variants. 5. One store, one product, one brand. I guess they are afraid of dying and dare not prepare multiple SKUs. 6. After studying the content of their reviews, it seems that there are no traditional words such as gift cards, postcards, and reviews.
Welcome the experts to study what methods they used to achieve this. Even if you can't learn it, it would be good to get some inspiration.
"Wonderful Reply"
wu18276360806 - Understand the logic and copy the pattern! Agree with: lllhhh , Cheese and Corn Roll , Merman , Cababa , Lying in the Bathtub and Eating a Bowl of Salted Fish More » Judging from the historical situation, this link has been laid out for a long time. The same link was put on the shelves in July last year, and 96 5-star reviews were made within 3 months. The new link began to be reviewed in large numbers in March. The number of reviews has skyrocketed day by day. It must have been artificially controlled.
From the advertisements, some advertisements were used to attract traffic (the advertisement group had 18 plans), but after a detailed look, the keyword rankings of the advertisements were relatively low, which ruled out the possibility of relying on advertisements for hard promotion. Some of the keywords began to appear in the first three pages of natural search on the 5th day, indicating that the product performed very well on the search side. The score also increased from 96 at the beginning to 200 scores (in just 5 days), and the best-selling list also rushed into the top 100, which once again verified that there may be human control.
Later, on March 7, the product participated in the weekly flash sale at a price of 25.99 (original price 89.99) (the event ended on March 13, you can see the screenshot of the sales trend later), and configured a 20% coupon, which increased the conversion rate and order volume of the link, and directly entered the top ten. A week later, the category was added to 6 subcategories (from 2 major categories respectively), and the product directly reached the first place in the subcategory, and the overall operation was completed.
ps: As for the off-site, we did not find a large number of off-site situations through off-site detection, and the growth of small categories did not fluctuate greatly (off-site is somewhat uncontrollable, and a large number of off-site may fluctuate rather than increase). Some of the results from Google search are links to Amazon itself. Overall, it uses several means such as artificial control of sales, event weighting, multiple small category traffic technology, and activating the system by significantly reducing prices to tilt traffic. The biggest contributor is the coordination of price and activities.
Anonymous user • 2023-03-30 11:46 They are really bold and careful. They dare to spend money to prepare so many goods and lose money in the early stage of giving benefits. They use various means to achieve the purpose of increasing sales and controlling comments.
ke vinlone • 2023-03-30 12:01 This really uses all kinds of methods, such as merging and adding categories. There should be more than one person looking at it, and a team should be watching this link.
wu1 8276360806 • 2023-03-30 16:44 I feel like there are still a lot of fake accounts. The ranking is so fast. I can only say that it may be a self-supporting account, and there is not much benefit. As long as the price is deliberately raised, the price dimension traffic of the platform is activated. However, this kind of rating is too fast, and it feels easy to get banned. Amazon often bans accounts unreasonably.
Saolimiao • 2023-03-31 15:28 @wu18276360806 : What's possible? It's a team. One person can do this. His bald head is smoking. The previous supplier supplied goods to such players. I visited the company. It's a small team. One store, one product, two configurations. I boasted to the boss at that time that I spent hundreds of thousands of dollars on this link, but it was just a polite statement. The order volume alone was millions. There are millions of sets in it after one cycle... What about the big factory customers? The broken factory can't ship the goods, so I have no goods, and then I don't play this category anymore. White hats can only grab some sales, that's all.
Saolimiao • 2023-04-06 09:18 @wu18276360806 : This is relatively mysterious. After all, no one has discussed it for such a long time. Everyone is exclaiming how cool this is. Just guessing. If the gameplay resources become a template, then it will be the end.
Cross-border small leeks 258 • 2023-04-07 18:25 @骚里焖: Don't be envious. This kind of game has gone beyond the scope of selling goods. There is too much gambling involved. The link risk is high because it has risen so quickly. If Amazon blocks your account, it will be gone. They really treat money as numbers and treat Amazon as a Macau casino for fun. Only bosses with a strong gambling nature will play this kind of game.
Saolimiao • 2023-04-08 17:39 @跨跨小葱菜258 : Just work hard on your own two acres and eight mu of land, and wait for Amazon to get angry one day and cut them all off, and then the forum will discuss eating melons again
Cross-border leeks 258 • 2023-04-08 18:00 @骚里焖: Haha yeah just watch the fun, money doesn't come out of nowhere, it's all from one money bag to another, it's not that easy to make money in the stock market, once Amazon is seized all the money will be used to make wedding clothes for Bezos; we can watch the forum later and watch the show haha
Orders are booming • Shenzhen • 2024-01-12 17:15 @跨跨小葱菜258 : No gambling, this kind of money has been operated more than 10 times, it is made by private models, and I am competing. We can also play this way, but it requires a stable account to cultivate for a period of time, and the money is still easy to charge
Double Cheese Agree with: luxuanni , xiaohan , saving money for retirement , HeroMoon , KokoroHaru Actually put the black one on the shelf and use a small account to buy it + gift card to stop selling after giving feedback. Change the color of the picture and combine it with off-site and advertising. As long as the rating is not bad, the sales will increase quickly.
b owenke • 2023-03-30 09:56 However, scanning this QR code only takes you to the official website, and no trace of gift cards is found.
Double Cheese • 2023-03-30 09:59 @bowenke : I changed the website content after testing...
Japan Asia Newcomer of the Year • Japan • 2024-01-24 22:47 I see. Why... a lot of weird links will be made into links to products with super high average order value. The colors are also like photoshopped.
Aoaoao - I just want to make a big order Endorsed by: jakshowtime , Cloris , AlanHouleon , Adam002 , Saolimiao more » Just last week, the operator of this link (former operations director of zebao) explained their gameplay to us. Let me briefly explain it. You can learn from it (but most companies can't afford it)
1. Make a good seed link before listing, and use private domain traffic to get all five-star reviews to ensure the early conversion rate, with hundreds of reviews and a review rate of about 20 points (and the store will not be suspended)
2. When it is first put on the shelf, first place a few orders at a high price, and then you can go and see that its crossed-out price is 89.99
3. Prepare the stock and send 20,000 or 30,000 directly to prevent out-of-stock. After all, once the product is put on the shelves, the sales will increase exponentially.
4. The advertisement focuses on the main keywords, and the ranking of the main keywords is raised to attract long-tail keywords. By artificially controlling the position of the advertisement and the bidding, the bid is quickly reduced. However, at present, the advertising fee of this link is 5,000 to 6,000 US dollars a day, and the advertising account is 60 to 70 points, which is a relatively difficult point to control. Xiao Xiaobai explores the road • 2023-04-04 13:55 We have many categories of this kind of play. The most incredible thing is that the first few hundred reviews are usually 5 stars. The price is not low, and the advertising is not very strong.
Aoaoao • 2023-04-04 14:07 @小小白探路: Just make a seed link. Once your link is up, your seed link can be removed and used on other new links.
Sick cat showing off its power Click the link to read the comments and you can see that there are nearly 10 or 20 comments every day. If it is only posted outside the site, it will not be able to maintain this amount. If there are many orders a day, it may be possible, but at least the time of posting comments will not be so stable. In addition, when you click on the buyer pro, you can find that some of the main pictures left for comments are not black but yellow, but there is only black in the link. The most amazing thing is that this is a comment from a new account, but it has the highest weight and 50 likes.
a3711222 Agree with: Japan Asia's Best Newcomer of the Year I just happened to come across this post. I also saw someone analyze it directly on Google, so I just applied what that person said.
Look at the results of the current red ocean market. A Bluetooth headset has a trend in the past two months and some effects of quick orders. Anker Bluetooth headset market: CPC recommended bidding is consistent with the background, but the top percentage of the ad search is set to 300% or even 400%. The CPC recommended bidding is about 80% given by Amazon because the purpose of this person is to quickly place orders and have a product explosion.
Another method is to set the keyword bid to 50% for old products with stable orders, adjust the head percentage to 400%, and give 20 click fees (completely ineffective). The reason for failure is that the basic bid is too low. Setting a high percentage but the basic bid is too low will not work at all. Result: It depends on the quality of the product itself and the link itself.
wwweng - Amazon please be nice to me~ Agree from: jiewei There are so many comments in such a short time after the product was put on the shelves. Is it Wu Sangui's strategy? However, judging from the five points, A+, QA, first review and other information, it is well prepared. In 2022, there was a hot post that quickly became the first in the major category, shocking everyone. This is Wu Sangui's strategy. At that time, we guessed that it was a 1688 pig-killing scheme, but it turned out not to be. At present, he is still alive and well, and now his ranking is stable in the major category. More than 2,000 orders are received from just one link every day. When you click on it, there are many links in the store that do the same thing. This store is currently ranked in the top 1,000 on Amazon. Seeing that their strategy is very effective, many people follow suit. But I don’t know whether they make money or not, as they are not insiders. Striving Bird 12345 • 2023-03-29 17:57 Can I ask what is Wu Sangui's fighting style?
Hao Hailan • 2023-03-29 18:02 @奋小鸟12345 : One cabinet is for free, one cabinet is for swipe, and another cabinet is for flash sale
Half screen promotion -Blunt Agree with: Merman , mini小麦小, old dog David , ZWBYLMJ ,人间I愁愁客 In the early stage, the same variants of the own links were merged. Later in March, the review growth rate was very stable. The full five-star rating was combined with the pure text review content. It was definitely inevitable to brush it. It is unknown whether it was Wu Sangui or not.
What I learned outside the site is that there was a 7/80 off discount at the price of 89.99 (another variant before March 24). The variant currently on sale was promoted by some celebrities, YouTube channels, etc.
The 3C style of play is really a mystery to outsiders. I wonder if there are any insiders who can explain it. Anonymous user • 2023-03-29 17:33 Yes, the growth of this comment is like being controlled by oneself. If it is so arrogant, the risk is too great. Can you really get the BS of the headphone category by brushing these days? And there are many such links at the top of the category. Where can they find so many S-order resources?
Fall into the trap • 2023-03-29 18:09 @niming user : Different variations to accumulate S orders + coordinate with the main link to put S orders on the shelves + efficient operation methods to quickly produce natural comments.
As for S-order resources, there are more methods and they are more open.
JJY W Jiuyue • 2023-03-30 10:57 @niming user : You can tell by the ratio of ratings to reviews. It is not common to have such a high ratio. With more than 1,100 ratings, there are more than 900 reviews, which is more than 80%! It seems that the small card is definitely used! There is a high probability that cashback is given!
xcxc Xiaobai searched Google for this title for a month and found several websites promoting it. They must have done a lot of off-site promotions. Combined with the current discount event, Warriors, it’s most likely Wu Sangui?
By the way, I want to ask the big guys, in this case, you can only maintain a short period of BSR, how can you make back the money after it drops? The gameplay of 3C is so wild, it looks scary, someone should quickly popularize it to everyone Anonymous user • 2023-03-29 18:08 According to my observation, they will gradually increase the price. As long as they reach this ranking range, it is normal to have hundreds or thousands of orders and dozens of reviews every day.
xcx cczw • 2023-03-29 18:12 I wonder how Anker makes money. Logically speaking, there should be a huge demand for advertising and discounts in the 3C category. How can they make money? Why do new brands want to enter this red ocean?
Anonymous user • 2023-03-29 18:18 Anker is not comparable to this kind of black technology. They have a rich product line, some with small profits but quick turnover, and some with high-value brand influence. Their sales will not be bad there.
xc xcczw • 2023-03-29 18:26 When Anker entered this category, wasn't the competition so fierce? They didn't need to rely on Wu Sangui's approach at all, and achieved success through product strength, right? So now that younger generations are rushing to do Wu Sangui, they shouldn't be afraid, right?
Anonymous user • 2023-03-29 18:40 @xcxcczw : It is impossible that they have not done any illegal or borderline tricks. Maybe because they are so large, they know much more about Amazon's tolerance for these behaviors than ordinary sellers. They can always ensure their own safety by not going beyond the limit. Of course, their quality is also amazing.
Anonymous user Agree from: A cat named Walnut , Zhang Haisheng , Lydia918 , ccdzd1 , Holshet I work in 3C, and it is normal to have more than 20 reviews a week. If you don’t have this resource, you can’t do anything because your competitors can give you 10 negative reviews a week. Before you have a base of reviews, you have to develop secretly. You say the review rate is high? That’s because you don’t know how many orders are made up in a day. It’s normal to give away 20,000 of a batch of goods.
muhua127 I took a quick look and found that a lot of small influencers on YouTube were promoting it, and they were also promoting it outside the site. Some people built their own sites, but they didn't sell much on their own sites, they were just comparing prices. They merged variants directly on the site, and then sold them at a big discount. After selling a batch of goods, they should have disassembled the variants, and that link should have returned a certain amount of negative reviews. Save the seed link and merge it next time.
Anonymous user This guy is really bold, this brand: GOLREX and GNMN are twin brothers, they should be the same company behind them, because the products are very similar, the brand names are the same, and the tactics are almost the same. GOLREX has been shut down, and now a new store and new link have made a comeback with the same tactics = =, let's see how long it will take to be shut down.
Anonymous user Agree with: A cat named Walnut, HansHuang2683, hellolilaiye, Zhang Haisheng, Lydia918 More » If you want to know why the number of reviews is growing so fast, it should be because of the large gift cards.
Tiramisu • 2023-05-02 10:33 I don't know how much it is, but one of the products I made before actually gave away a $50 gift card, and the response rate was very high
Lydia918 • Shenzhen • 2023-11-27 18:00 Did he send another package from the overseas warehouse, which contained headphones and cashback cards? Then did he start to receive very direct review requests?
Xiaoyu 's Rain • Dongguan • 2024-06-14 17:34 @提拉米苏苏: 22 years gift card, direct 20-30 vouchers
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