Basic Introduction

Marks & Spencer was originally a "one-dollar convenience" store in 1884, and it was not until 1915 that it developed into a chain of retail stores. In the decades since its establishment, Marks & Spencer has grown rapidly, and its chain stores have expanded all over the world. In the 1990s , "relationship management" emerged in the West. As a company that has successfully applied "relationship management", Marks & Spencer has become the focus of research.

British department store Marks & Spencer owns its own brands such as " Marks & Spencer " and many sub-brands. The group currently has more than 75,000 employees, more than 600 stores in the UK and 275 branches in 40 regions around the world.

Product Categories

Women's wear, men's wear, children's wear, accessories, cosmetics, home furnishings, food  

Operational Model

M&S has different e-commerce models in different countries. It has set up websites in countries with a large customer base, such as Australia and New Zealand, and in some less developed markets, it has set up stores on e-commerce platforms such as Amazon, Zalando and Myntra .

Withdraw from China

British department store Marks & Spencer entered Nanjing West Road in Shanghai, China in the second half of 2008 and opened its first department store.

British retailer Marks & Spencer Group has closed its remaining online stores on Tmall and completed its withdrawal from China by selling its franchise businesses in Hong Kong and Macau after shutting 10 physical stores in mainland China in 2016 .

Development History

In 1884, Michael Marks , a Russian, rented a piece of land in Kirkgate market, Leeds and opened a small stall.

In 1894 , Marks found a partner in Tom Spencer , who was then a cashier at a wholesale company.

In 1926, Marks & Spencer Limited was established in the UK.

In 1928, the St Michael trademark was registered .

In the 1930s, an employee benefits department was established.

In 1931, the Food Department was established, which mainly produced canned food.

In 1953 , the first St Michael's Staff Newspaper was published.

In 1975 , stores were opened in Paris, Brussels and Belgium.

In 1985, British Marks & Spencer credit cards began to be issued nationwide .

In 1986 , a store was opened in Gateshead , mainly selling home furnishings.

In 1988 , British department store Marks & Spencer acquired American clothing company Brooks Brothers and American food chain King's Supermarket, and opened two stores in Hong Kong.

In 1996 , a staff newspaper was published in France.

In 1997 , he was awarded the 15th Export Achievement Award by the Queen .

In 1999 , British department store Marks & Spencer began to engage in e-commerce.

In 2002 , Marks & Spence became the first food retailer to use free-range eggs .

In 2007 , the first store in Taiwan opened in Dream Mall in Kaohsiung.

In November 2016 , British retail group Marks & Spencer had two stores in the Netherlands, one in The Hague and one in Amsterdam. One of them was located in Amsterdam's bustling Soi Cowboy, with a total of 160 employees .

References