Starting from scratch, Shopify's 30-day store tutorial - Day 19

Since mobile phones have been widely used, the amount of e-commerce transactions on mobile devices has increased significantly every year. Take the Shopify store Common Panda as an example. More than 90% of its transactions occur on mobile devices. Not only that, more than 90% of the store's traffic also comes from mobile devices.

Since mobile traffic is so large, you can start with the following three aspects for mobile optimization of Shopify stores:

Common Panda spent over $100,000 on advertising over the past decade, only to discover that tablet users don’t convert well. If you want to maximize conversions while minimizing ad spend, stop targeting tablet users.

If you are a beginner, you should carefully consider whether to run tablet ads.

Some of the themes we introduced earlier are optimized for mobile devices. In addition, it is recommended that you use themes on WordPress.org to meet your e-commerce business needs. They are very user-friendly, reliable, and you can install them for free on your own domain name and domain hosting website.

You can use any free theme that is fairly basic but visually pleasing.

In the case of Common Panda, the store uses the Shopify Booster theme. But if you come across a store you like and want to know which theme it is using, assuming it might be a WordPress theme, then just use WhatWordPressThemeIsThat to find out what that theme is.

In addition to general mobile optimization, you also need to make sure that other features of your Shopify store are available on mobile phones.

You need to test and ensure that the following functions work properly:

• Test the add to cart button;

• Test the entire payment process on your phone;

• Test every aspect of your store theme on your mobile phone.

If your theme doesn’t have a built-in device preview feature, like the Shopify Booster theme, you can use a tool like ScreenFly to view your store from other devices.

That’s all for Day 19 Shopify tutorial. If you have any questions or any ideas, you can leave a message in the comment section below. See you next time!

*Note: The 30-day Shopify store opening tutorial series from scratch is compiled from https://www.flyingstartonline.com/shopify-basics/. We compiled and shared this article in the spirit of sharing e-commerce practical information with the majority of e-commerce sellers. If there is any infringement, please contact the editor.

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