Preparations for Black Friday Cyber ​​Monday have begun! Activity submissions have begun!

During Prime Day in the middle of this month, many sellers achieved good sales through LD or free activities - Prime exclusive discounts and PD Coupons . Most of the sellers in our seller group were able to get about three or four times the order volume.

That is to say, with the support of the crazy increase in e-commerce traffic this year, free activities during big promotion festivals can also bring considerable sales. This makes sellers look forward to Black Friday Cyber ​​Monday at the end of November. Every day, someone asks in the group if they can sign up for the exclusive discounts for Black Friday Cyber ​​Monday (sellers who want to join the group, add my WeChat ID: zyqmda, and I will add you to the group). They are almost looking forward to this free event and are always looking forward to the registration opening.

Today, some sellers on the US site should have discovered that the US site’s Black Friday Cyber ​​Monday exclusive discounts are now open for registration! You can open the backend and see the options for Black Friday and Cyber ​​Monday on the Prime Exclusive Discounts page.

Just like last year, this time, you can check two big promotional festivals, Black Friday or Cyber ​​​​Monday , when setting up. Because the two dates are very close, with only two days in between, sellers can choose to check two big promotional activities in one discount group at the same time . This way, the entire discount group will start from Black Friday and run until the end of Cyber ​​​​Monday.

Based on last year’s situation, if you check both options at the same time, it will basically take about 4 days, that is, from 0:00 local time on Friday to 24:00 on Monday night.

However, according to the actual feedback from our students last year, the effect of this setting is not ideal. A promotion that lasts longer will have a lower urgency. So I still recommend that you split Black Friday and Cyber ​​Monday into two separate events and submit them separately, so that they can run on the same day.

During the Black Friday and Cyber ​​Monday period, Prime exclusive discounts will be the same as during the Member Day period, with an exclusive logo that is almost identical to the LD logo, except for the flash sale progress bar and streaming.

The screenshot is of the Prime exclusive discount during last year’s Black Friday.

Combined with the hot performance of the exclusive discounts during this year's Member Day, the effect of the Prime exclusive on Black Friday and Cyber ​​Monday is very worth looking forward to. Now that the registration has started, you must not miss it! Let me talk about the precautions for this exclusive discount registration.

The registration process for the exclusive discount is relatively simple. You can participate in the event by filling out the form and submitting it. The requirements for seller qualifications are as follows.

1. The product must be an FBA product that meets the major transportation conditions in the United States.

2. Prime-exclusive discounts must meet all regular eligibility criteria.

3. Products must have at least 3.5 stars or no stars.

4. The discount must be at least 20% off the non-Prime member non-promotional price.

5. Discount must be up to 80% off non-Prime member non-promotional price.

6. Prime exclusive discount prices must exceed the lowest price for the ASIN in the past 30 days. The lowest price in the last 30 days is the lowest order price for the ASIN during that period, including all transactions, promotions, and sales prices from all merchants.

7. When Feedback is available, it must have at least 4 feedback ratings. If there are 10 or more feedbacks within 30 days, Amazon will look at the average of the last 365 days.

One thing you should pay attention to is a 30-day low price, which is not often seen before. This is because Black Friday Cyber ​​Monday and Prime Day are so close together that it’s only about a month and two weeks apart.

Some sellers will take advantage of the high ranking and sales volume after the big sale to conduct more aggressive promotions to maintain traffic. If the promotion lasts longer, it may conflict with the 30-day minimum price policy of Black Friday Cyber ​​Monday. Sellers must pay attention to this. If the main products want to participate in the Black Friday Cyber ​​Monday event (regardless of LD or free event), do not offer large discounts in these two days.