What is Anker? Anker Review

1. About Anker

Anker Innovations was founded in 2011 and is committed to building a consumer electronics brand. The company focuses on innovative technology and smart hardware, and provides technological products to global consumers through continuous R&D innovation and market development.

Anker Innovations is committed to shaping Chinese consumer electronics brands in the global market. Through continuous innovation, it brings technologically attractive products to global consumers and promotes the beauty of Chinese smart manufacturing. It has successfully created the smart charging brand Anker, and has successively launched smart hardware brands such as Eufy, Roav, Soundcore, and Nebula, further expanding its business areas, and has outstanding performance in the fields of smart charging, smart home, smart security, and smart voice.

Since 2015, the company has launched offline channel sales in the Middle East, Australia, South America, Africa, Southeast Asia and other regions, and has now developed more than 50 million users in more than 100 countries and regions around the world. Anker Innovations' sub-brand Anker won the 7th place in the 2018 BrandZ™ Top 50 Chinese Overseas Brands, and was selected as the "Fastest Growing Consumer Electronics Brand" with the fastest growth rate of 22%. Many Anker products have won the German Red Dot Design Award and have accumulated 61 patents.

Anker has been in the top ten of the BrandZ™ "Top 50 Chinese Overseas Brands" list for three consecutive years and has won the "Outstanding Made in China + Award" awarded by Amazon Global. Anker's original PowerIQ smart charging technology has pioneered a third-party charging product that is compatible with a variety of mobile phones, tablets, laptops and other electronic devices and provides fast and safe charging services.

Anker Innovations currently has approximately 1,350 employees, more than half of whom are in the R&D team, including the senior management team, new employees, and nearly 100 foreign employees from more than a dozen countries.

Currently, Anker has more than 24 million users worldwide, of which 10 million have become loyal fans of Anker.

2. Founder

In October 2011, Anker was founded in California, USA by former Google engineer Steven Yang and is a global registered brand.

3. Company Performance

According to the annual report, in 2017, Anker Innovations' overseas sales reached 3.815 billion yuan, accounting for 97.52% of the total revenue, and domestic revenue reached 97.05 million yuan, a year-on-year increase of 154.60%. The company's operating income in 2014 and 2015 was 746 million yuan and 1.302 billion yuan respectively. In 2016, the revenue was 2.5 billion yuan, and in 2018, the revenue reached 5.232 billion yuan. The average annual growth rate exceeded 50%.

4. Brands

Anker subsequently launched smart hardware brands such as Eufy, Roav, Nebula, and Soundcore, and invested in product research and development and design in the fields of smart charging, entertainment audio and video, smart home, smart car, etc., producing industry-leading hardware products with differentiated advantages, thereby promoting the realization of its core vision of "shaping a group of benchmark brands."

1. Anker is a world-leading charging brand. Its star products mainly include mobile chargers, wireless chargers, car chargers, wall chargers and charging cables. Anker is also a pioneer in Power Delivery fast charging technology, which is applied to mobile phones, tablets and laptops first, and is committed to providing consumers with a better fast charging experience. It ranks 7th in the "BrandZ™ Top 50 Chinese Overseas Brands in 2017" list jointly released by WPP and Google, and was selected as the "Fastest Growing Consumer Electronics Brand".

2. Soundcore is committed to creating speakers and headphones that combine innovative technology and reliable quality, aiming to provide a true listening experience and inspire real emotions for those who desire outstanding sound. These include not only the Flare speaker series, which is equipped with 360° speakers and a light show driven by the beat of the music, but also the world's first truly sweat-proof Spirit sports headphone series.

3. Eufy was founded in 2016. Since its establishment, it has been based on the field of smart home and is committed to integrating the world's cutting-edge "Internet of Things" and "voice control" technologies into consumers' home life. With "Smart and Simple Life" as its brand proposition, Eufy is now divided into four categories: cleaning, smart control, health and lighting, with a variety of products including sweeping robots, voice control assistants, smart scales and smart bulbs.

4. ROAV brings users a high-quality smart driving experience by developing smart in-vehicle products. Roav's products include high-quality driving recorders, smart car chargers, and new smart voice in-vehicle products. Roav's goal is to enable everyone to enjoy safe and smart driving pleasure.

5. Corporate Culture

Mission: To promote the beauty of Chinese intelligent manufacturing;

Vision: To build a group of benchmark brands and provide a group of basic services;

Values: Be reasonable, grow together, and strive for excellence.

VI. Honors and Patents

1. 2015

Anker won the 2015 Outstanding Chinese Manufacturing Award from Amazon Global;

Anker mobile power bank has been the "sales champion" of Amazon mobile power bank for three consecutive years;

Anker has become the sales champion in its category in online markets in many countries and regions including Europe, the United States, Japan, etc.

2. 2016

In 2016, Anker Power House won the Japanese G-Mark Design Award;

In 2016, Anker Chocolate Power Bank won the German Red Dot Award.

3. 2017

In January 2017, Anker ranked 8th in the "BrandZ™ Top 30 Chinese Global Brands in 2017" list jointly released by WPP, well-known research organization Millward Brown, and Google;

On February 8, 2017, three products, Anker PowerCore II 10000 mAh mobile power bank, Anker Crescent-Sport Headset, and Eufy Smart Scale, won the German IF Design Award;

In June 2017, Anker became one of the first 10 hardware partners of Google Assistant;

In June 2017, Anker was shortlisted for Internet Retailer's annual Global E-Commerce Award and was the only Chinese brand shortlisted that year. NIKE and Benefit Cosmetics were also shortlisted together with Anker.

4. 2018

Anker ranked 7th in the "BrandZ™ Top 50 Chinese Overseas Brands in 2018" list (on the list for three consecutive years), and was named the only "fastest growing consumer electronics brand" with a 22% increase in brand power;

Three products, Anker PowerCore II 10000 mAh mobile power bank, Anker Crescent-Sport Headset, and Eufy Smart Scale, won the German IF Design Award.

5. 2019

It was listed in the 2019 China Top 500 Service Enterprises List, ranking 483rd.

Key mobile Internet enterprise in Hunan Province in 2019.

On November 15, 2019, the 2019 Top 100 Hunan Enterprises were announced, and Anker Innovations Technologies Co., Ltd. ranked 63rd with operating income of 523.221 million yuan in 2018.

On December 11, Amazon held the "World Without Borders" 2019 Amazon Global Selling Cross-border Summit in Shanghai, and won the Amazon 2019 Seller of the Year Award.

On October 23, the "2019 Forbes China AIoT Top 100 Companies" was released, and Anker Innovations was on the list, and its brand Anker was selected as an "International Smart Brand".

Anker ranked 10th in the "BrandZ™ Top 50 Chinese Overseas Brands in 2019" list jointly released by communications group WPP, research agency Kantar and Google.

Top 50 Internet Companies in Hunan Province in 2019

On August 19, 2019, iResearch released the "2019 China Science and Technology Innovation City Blue Book", a list of the most innovative companies in each city. 25 companies in Changsha were listed as "innovators", and Anker Innovations became one of the 25 city "innovator" companies.

Yang Meng from Anker Innovations Technology Co., Ltd. is a candidate for Changsha’s 2019 Science and Technology Innovation and Entrepreneurship Leading Talent.

On November 22, 2019, the "12th Annual Entrepreneurs Conference and Industry Acceleration Conference" hosted by Startup Dark Horse was held in Beijing. Anker Innovations founder and CEO Yang Meng and others were named the top ten entrepreneurs of 2019.

6. 2020

Selected as one of the first digital commerce enterprises in the country.

Anker Innovations has become one of the largest cross-border e-commerce companies in China in terms of revenue.

VII. Development History

1. In 2011, Hunan Haiyi E-Commerce Co., Ltd. was registered and established in Hunan; the group's American company Fantasia Trading LLC was registered and established; and Anker products were sold in the European and American markets such as the United States, the United Kingdom, Germany, France, and Italy through Amazon.

2. In 2012, the Group's Shenzhen Research and Development Center (PDC) was established; the first independently developed product, the Anker 4500mAh ultra-thin mobile power bank, was launched; and Anker products were sold in the Japanese, Spanish and Canadian markets through Amazon.

3. In 2013, Anker Japan Co., Ltd., Anker Technology Co., Limited, and Anker Technology (UK) Ltd. were registered and established; they pioneered PowerIQ™ technology, leading the industry to a new milestone in technological upgrading.

4. In 2014, many Anker products became the #1 Best Seller in the mobile power category on Amazon in North America, Europe, Japan and other markets; Anker entered Staples, one of the largest supermarket chains in the United States, to expand its offline market.

5. In 2015, Anker launched sales in the Chinese market and established official Anker flagship stores on Tmall and JD.com; launched offline channel sales in the Middle East, Australia, South America, Africa, Southeast Asia and other markets; Anker reached cooperation with telecommunications operators KDDI and Softbank C&S in Japan, and entered their offline stores across the country; Anker reached a cooperation with Didi Chuxing, and its car chargers were installed in high-end private cars in some cities; Anker reached a cooperation with the world's largest hotel group InterContinental Hotels Group (IHG), and entered its three major brand hotels: InterContinental Hotels, Crowne Plaza, and Holiday Inn Express.

6. In 2016, Haiyi E-commerce completed its transformation into a joint-stock company and was renamed Hunan Haiyi E-commerce Co., Ltd.; Haiyi Co., Ltd. was listed on the National Equities Exchange and Quotations (stock code: 839473); Haiyi Co., Ltd. completed its first round of financing, with IDG leading the investment of 327 million yuan, and the overall valuation of the company reached 3.6 billion yuan; Haiyi officially established the smart home division to expand into new business areas; Anker entered Best Buy, the world's largest home appliance and electronics retail group, to expand its offline market; Anker entered Wal-Mart, a world-renowned chain retail company, to expand its offline market.

7. In 2017, the company made its debut at the largest IFA exhibition in Europe, completing orders worth US$500,000 on site, with 71 global media reports and more than 45 major European customers visiting the company's booth, making the exhibition a complete success. It co-founded Hunan Haimeng Technology Co., Ltd. with the listed company Xiamen Mengfali Technology (Group) Co., Ltd. to promote Chinese brands to expand overseas business; Zolo Liberty+ received US$2.8 million in support, breaking the record for overseas crowdfunding by Chinese companies and ranking in the top 50 of the KS platform history; Nebula smart micro-projector received US$1.2 million in support, setting a global crowdfunding record for smart home entertainment hardware; Anker became one of the first 11 partners selected by Google Assistant worldwide; the board of directors approved the change of the company name from "Hunan Haiyi E-Commerce Co., Ltd." to "Anker Innovations Technology Co., Ltd." and the company's stock abbreviation from "Haiyi Co., Ltd." to "Anker Innovations."

8. In 2018, the company changed its name to Anker Innovations Technology Co., Ltd. The English name was changed from "Hunan Oceanwing E-commerce Co., Ltd" to "Anker Innovations Technology Co., Ltd", and the company's stock name was changed from "Haiyi Shares" to "Anker Innovations". The company's stock code is 839473, which remains unchanged.

On January 29, the "Salute to Happiness with You" 9th Changsha E-Commerce Annual Conference and 2017 Outstanding E-Commerce Awards Ceremony was held in Changsha. Anker Innovations won the Most Influential E-Commerce Enterprise of 2017.

On October 25, Anker Innovations held its 2018 new product launch conference in New York, USA.

On December 6, at the "Smart Manufacturing for Extraordinary Products to See the Future" Amazon Global Selling China 2018 Seller Annual Summit, Anker Innovations won the 2018 Amazon Global Selling Annual Seller Award.

Anker has launched two NS-themed mobile power banks, authorized by Nintendo.

When eufy cam was launched in 2018, it received US$3.13 million in support on the overseas crowdfunding platform Kickstarter, breaking the record for crowdfunding in its category.

9. On October 22, 2019, New York time, Anker Innovations held a new product launch conference in New York, USA, and released new products from its multiple product lines. At the conference, Anker Innovations Soundcore series exhibited 4 portable speakers and 6 Bluetooth headsets.

On October 23, the "2019 Forbes China AIoT Top 100 Companies" was released at the 2019 Global Intelligent Business Summit Autumn. Anker Innovations, an overseas technology company, was on the list, and its brand Anker was selected as an "International Smart Brand".