Black Friday sales increased 13 times! A large number of sellers found a new traffic entrance!

Black Friday and Cyber ​​Monday are peak sales times for cross-border sellers, but this year they saw a polarized order trend.

Some sellers have seen a surge in orders, while others are facing the dilemma of rising advertising costs and falling conversion rates. Some sellers even couldn’t help but complain: “The input-output ratio of Black Friday and Cyber ​​Monday is shocking. Even the basic $50 registration fee has not been recovered.”

In sharp contrast to the weakness of traditional promotional models, Amazon’s “little green label” products stood out in this wave of Black Friday traffic and became the new favorite of traffic!

Amazon's Climate Pledge Friendly (CPF) certification is what sellers with hot orders call the "little green label."

Although the overall traffic on Black Friday was slightly weak, those green-label products that have obtained Amazon's Climate Pledge Friendly Certification (CPF) received unusually strong traffic support.

Whether it is core positions such as search recommendations and shopping cart displays, or the focus position on the homepage, the "Consider similar products" recommendation area at the bottom of the product details page, and the lists that track the latest shopping trends , these golden exposure positions are all occupied by featured products with small green labels.

Many sellers even use this unique advantage to accurately target their customer groups during major promotional events, thus standing out from the massive competition.

As a new traffic entrance that significantly increases traffic and conversion, the Green Label has successfully attracted the attention of a number of big sellers in the industry, such as Anker Innovations and UGREEN Technology.

According to the survey, among the top 100 Chinese cross-border e-commerce brands on Amazon, nearly 30% of the brands have at least one product that has obtained Amazon's "green label" . Compared with 2022, the number of products that obtained CPF certification in 2023 increased by 157% .

Anker's power bank series is the best interpretation of the green label effect. On its official Amazon website, almost 80% of its products carry the climate green label!

Judging from the following green-labeled power bank products, they have all received good reviews and sales, with sales of more than 6K in the past month.

Compared with regular commodities, products with green labels enjoy unique benefits such as exclusive exhibition areas, additional traffic entrances, priority display on search results pages, and participation in exclusive environmental protection activities. This is like giving the products an eye-catching halo, significantly improving visibility and sales potential.

More importantly, Amazon's platform is also continuously increasing its support for "little green label" products.

1. The Climate Pledge Friendly certification program has expanded from the original 5 sites to 13.

2. Climate Green Label products will receive 10%-30% free traffic support from the platform.

3. The number of traffic entrances for climate green label products has increased by 19, including product keyword area, Best Seller Climate Commitment Friendly Product Ranking, Climate Commitment Friendly Related Product Area, etc., which greatly increases product exposure and search weight.

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In the long run, the small green label is not only a traffic code for sellers, but also an important driving force for enhancing brand image and promoting sustainable brand development . This is also an important reason why more and more sellers are entering the CPF certification.

Currently, the Climate Pledge Friendly Certification section on Amazon's official website has covered as many as 57 certification paths . Sellers only need to meet any one of the conditions to add the climate green label to their products, easily improving the market competitiveness of their products!

For Chinese cross-border e-commerce sellers, climate green label certification undoubtedly brings new opportunities, but at the same time, challenges are also obvious.

The first is the certification threshold . Obtaining the Climate Green Label certification requires meeting strict environmental protection standards, which may require Chinese sellers to comprehensively upgrade their product design, production processes, supply chain management, etc.

The second is cost pressure . In order to meet the certification standards, more environmentally friendly materials and processes may need to be used, and the seller's production costs will increase accordingly. How to ensure the environmental protection of the product while maintaining price competitiveness will be a huge challenge.

There is also an information gap . Due to language and cultural barriers, many Chinese sellers may not be familiar enough with the specific requirements and application process of the Climate Green Label certification, which may lead to missed opportunities.

It is also worth noting that with the growing demand for "Little Green Label" certification, the quality of certification service providers on the market varies greatly. Sellers need to choose carefully to avoid risks caused by insufficient service quality and professional capabilities.

In order to avoid "illegal operations" threatening store safety, the editor recommends that sellers keep their eyes open when choosing service providers:

Here are some key guidelines for sellers to safely bid:

1. Fully understand the characteristics and carbon emission properties of your products;

2. Make more comparisons, understand the specific fee structure, and choose the most suitable certification type and service provider;

3. Focus on whether the service provider has professional carbon footprint accounting capabilities;

4. Have a clear understanding of the data processing methods of the selected service provider, and request an explanation of the authenticity and compliance of services such as traffic optimization or sales increase.

5. To request certificates and reports, you can ask the service provider to provide relevant qualification certificates.

6. Verify whether the charges are consistent with the declared quantity.

In the battle for traffic during Black Friday, traditional advertising and discount promotions are no longer a panacea. For cross-border e-commerce sellers, timely grasping this trend, actively adapting and changing, and using the "Little Green Label" certification to improve product competitiveness have become the key to cracking the code for traffic during the peak season.