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Today, the Amazon platform is moving from an extensive development period to a standardized development period. Since the beginning of this year, Amazon's compliance rectification actions have become more frequent: first, there was the annual cleanup of false reviews, and then there were actions to regulate the chaos of misplaced category nodes... For compliant sellers, the platform's rectification of violations is undoubtedly a beneficial move, but under Amazon's severe crackdown, which would rather kill the innocent than let them go, it is not uncommon for innocent sellers to be accidentally injured. Recently, a large number of sellers have been affected by Amazon’s new associated account blocking method. Amazon liquidates its business, and a large number of sellers’ accounts are blocked
As we all know, since "account association" can only be automatically determined by the Amazon system, and once a seller is deemed to have multiple accounts without a reasonable reason, these accounts will be blocked. Therefore, the word "association" often makes sellers nervous. It is learned that recently, Amazon has once again carried out large-scale related liquidation.
In this wave of linked account scanning, many sellers reported that their accounts were linked to completely unfamiliar accounts: "Our account was self-registered in 2020, and there are no such related factors." "I registered this old account for the North American site in 2019. I checked the company internally and found no clues about this unfamiliar account." "I also recently received a notification that a strange account was linked to me. I registered my own information and operated it legally, but it was linked to me for no reason." ▲ The picture comes from Zhiwubuyan At the same time, the reasons for Amazon's decision on this large-scale related liquidation have also aroused heated discussions among sellers. Summarizing the possible factors mentioned by sellers for being judged as related:- Logistics information association. The "by tsfc" mentioned in the email was considered by the service provider to be logistics information association. Some sellers pointed out that they were overseas warehouse associations and wrote no less than 20 POAs to save their accounts.
- Operation habit association. The last line of the picture received by the seller says FP. However, since it is associated with an unfamiliar account, the possibility of this factor is small.
- New type of relationship. A seller consulted the investment manager and received a reply that the liquidation was judged to be a new type of artificial intelligence relationship.
In addition, since Amazon's large-scale associated liquidation was carried out at the same time, and a large number of sellers were associated with unfamiliar accounts, most sellers speculated that the Amazon system had misjudged the association on a large scale . At present, it is still unclear what caused Amazon's large-scale association. We understand that a seller has successfully appealed . Here is the seller's appeal path for reference by related sellers: 1. The account was blocked due to association with an unfamiliar account. Contact the Amazon account status team; 2. The account status team gives the seller the company name of the linked account and allows the seller to investigate on their own; 3. The specialist contacts the seller to inquire about the results of the investigation, the seller’s connection with the company, and other information. The seller firmly denies any connection with the company. 4. The specialist will submit the communication records with the seller to the relevant team for review; 5. One hour after the call, the seller receives an email confirming that the application has been approved. Judging from the successful appeals filed by the above-mentioned sellers, apart from the possibility of new types of associations, the blocking of the large-scale seller account associations this time may be a system misjudgment. In fact, Amazon has also made many mistakes in misjudging associations before. In November 21, a large number of innocent sellers’ stores were blocked due to inexplicable association with unfamiliar accounts. Amazon later issued an apology letter for this. However, Amazon has not responded to this matter so far, and the above argument can only be used as a reference. Sellers are reminded to check their account status in a timely manner. If they are found to be associated, they can first investigate the company information of the associated account before filing an appeal to increase the success rate of the appeal. In addition, in recent times, in addition to compliance rectification operations, Amazon has also frequently adjusted its functions. Following the return label policy that was ready to be launched, Amazon has once again added a new function Amazon's new feature sparks heated discussion, with sales data displayed on the front end
It was observed that early this morning, a message that "Amazon's front end began to display sales data" swept the cross-border circle. According to sellers’ feedback, Amazon US now has stores with sales data displayed on their homepages:- The time range of sales data is within the recent month or week;
- Sales data shows approximate quantities, such as 1000+, etc.
Some sellers have found that the sales data displayed by Amazon is different from the data captured by some paid tools on the market. Some sellers also revealed that Amazon is currently conducting internal testing of this new feature , so sales data is only displayed in Amazon's own products and third-party sellers' stores in some categories . The scope of implementation may be further expanded in the future. ▲ The picture comes from the seller communication group For Amazon sellers, this new feature means that Amazon product sales will become more "transparent" in the future . It will not only have a certain impact on the product's click-through rate, but may also further intensify the low-price war launched to increase sales, thereby reducing sellers' profit margins. As a result, the news sparked heated discussions in the cross-border circle: “This is obviously not good news for new links to homogeneous products.” “Amazon is becoming more and more like Taobao…” "This is the end of the game. The internal competition will intensify." Some sellers believe that after Amazon fully rolls out the sales data display function, off-site deals may become the second battlefield for inflating sales. Some sellers also said that this function will indeed affect the click-through rate, but according to the search logic of the Amazon platform, the products with higher search results will still get a higher click-through rate, and sales volume is not the only factor that determines the search results. Therefore, for Amazon sellers, other factors are still worthy of attention, such as conversion rate, advertising, price, etc. At present, the implementation of Amazon's new feature of displaying sales data is almost a done deal. Cross-border sellers can only deal with it as it comes, make plans and plan, and the sales will be booming. What do you think of this feature? Welcome to discuss in the comments section~
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