These 6 brands use it to improve customer experience and increase store conversion rates

Today I’d like to introduce a payment method: Amazon Pay .

First things first, what is Amazon Pay?

Amazon Pay is a mobile payment service launched by Amazon in 2015, which allows users to use their Amazon accounts to purchase and pay on third-party websites such as Shopify, BigCommerce, Magento or Zuora. Amazon Pay can directly access the credit card information and delivery address in the user's Amazon account, saving the user time to verify the information when paying. The relationship between Amazon Pay and Amazon can be compared to Alipay and Taobao.

Amazon Pay is no stranger to the industry since its debut in 2007:

• In 2016, Amazon said in an interview with PYMNTS, a well-known payment industry media, that 33 million people in 170 countries use Amazon Pay for payments. Nearly one-third of the transactions made by these customers are completed on mobile devices, with an average transaction of $80.

• In 2016, Amazon’s active merchants grew by more than 120% year-over-year, and Amazon rapidly expanded into France, Italy, Spain, and India in 2018.

How much does Amazon Pay cost?

According to the transaction, Amazon Pay can basically be divided into: processing fee and authorization fee.

• Authorization fee: 0.3 USD per transaction;

• Handling fee: 2.9% per transaction for domestic transactions in the United States; 3.9% per transaction for international transactions.

Payments are also subject to applicable taxes and fees as per the transaction. Customers who pay using Amazon Pay are automatically covered by Amazon's A-to-Z Guarantee. There are also fees and policies for customer refunds, payment locations, and charitable transactions. Visit Amazon's website for more information.

These brands have found success with Amazon Pay:

• PlayBetter

• Mountain Crest Gardens

• SeriousPuzzle

• Crossrope

• BeautifiedYou

• Perfectly Priscilla

1) PlayBetter

PlayBetter is a one-stop shop for clothing and gear for outdoor adventures.

How did Amazon Pay bring success to their business? Here’s what they said:

Customers want an easy and convenient payment experience, and with so many consumers already having their credit card information stored in their Amazon accounts, accepting payments with Amazon Pay is a smart choice.

PlayBetter’s customers seem to feel more comfortable paying with Amazon Pay, as most orders for high-end, high-priced products are paid for with Amazon Pay. Since using Amazon Pay in 2017, more than 500 orders have been paid for with Amazon Pay, with an average order value of more than $1,000.

2) Mountain Crest Gardens

Since 1995, Mountain Crest Gardens has expanded its product offering to more than 650 items.

They chose Amazon Pay mainly to provide a seamless and easy payment method for new customers.

Especially for customers who shop on mobile devices, if the hassle and friction of payment can be reduced, the shopping cart abandonment rate can be reduced. For customers who shop on computers, many of them have already logged in to Amazon and left their bank card information, so they can pay with just a few clicks.

After Mountain Crest Gardens adopted Amazon Pay, many customers, especially new customers, used Amazon Pay to pay. In 2018, more than 15% of its transactions were made using Amazon Pay.

There is a lot of positive feedback in their consumer verified reviews about the convenience of paying with Amazon Pay.

3) Serious Shops

Serious Shops are stores that sell special products such as puzzles, stuffed animals and specialty beverages.

They added the Amazon Pay button to the payment of all products, registered an Amazon Pay merchant account, and bound the merchant bank card. In this way, Amazon Pay will automatically transfer the money to the merchant account every day.

Serious Shops said they would not hesitate to recommend Amazon Pay to other stores.

Because it has many benefits:

• Improve conversion rate

• Improve customer experience

• Convenient payment for customers

• Daily settlement remittance

• Increase customer confidence

• Increase brand awareness

• Zero cost

If you’re looking for ways to optimize your store metrics and improve your customer experience, then adding Amazon Pay as a payment method is a good idea.

4) Crossrope

Crossrope is a store that sells skipping ropes. It achieves fitness effects by providing a unique and interesting skipping rope experience.

Crossrope believes that Amazon Pay is the best choice for consumers at present. The payment process is fast and smooth. Amazon Pay has processed more than $70,000 in revenue for Crossrope. For Crossrope, more payment options = more revenue.

5) BeautifiedYou

Los Angeles-based BeautifiedYou has been selling high-end luxury drugstore cosmetics since 2010.

They think Amazon Pay has been very easy to use and their store conversion rate has increased since using Amazon Pay.

And the process of installing the Amazon Pay button is simple.

6) Perfectly Priscilla

Perfectly Priscilla is a boutique fashion store that continues to grow with the support of its customers.

They use Amazon Pay because the payment process is faster and easier, and it also enhances the brand credibility.

Having said so much, how should sellers add the Amazon Pay button to their stores?

Add Amazon Pay Button Steps

Amazon Pay provides a seamless and secure payment experience that can help sellers quickly increase conversion rates and expand their business.

Adding the Amazon Pay button to your website is a simple, four-step process:

1) Register an Amazon Pay account;

2) Log in to Amazon Seller Center and bind your Amazon account settings;

3) Enable Amazon Pay in the store backend;

4) Put it into use: Test the button in preview mode to see if it works, then you can officially add it as your payment method.

Text ✎ Mary/